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📱 Do Downloads in One Country Affect the Rankings in Another Country?

August 29, 2019


Hey this is the Daily Overpass! My name
is Eric and I make apps! Today let’s ask the question, “Do downloads in one country affect the rankings in another country?” Okay, so today, I want to answer a
question that came in the other day from Flighter1990 who said, “Hi, I have a
question about country app ranking. As far as I know, if an app gets a lot of
downloads and good reviews and it ranks higher,” (that’s true.) “what about other
country markets? For example, if an app gets downloads and reviews in India and
Brazil, will this app rank higher in also in the US and UK markets?” Now, I’m
just gonna speak exactly from my experience because the algorithm is
behind closed doors, are always changing it, but they’ll tell you different things
about it, what works and what doesn’t. A lot of its through due to experimentation. So, my biggest ap, when it started getting a lot of downloads in
one market, I noticed all the other markets started going up again even
before I localized it to those markets. But localizing that’s the one thing that
tripled the downloads almost overnight. I’ve talked about this loads of
times before, one way to test this would be to have a look at your page in
the different play stores. Snd the way you do this would be to look at Google
Play in the browser, not on the application on your phone and go through
and change the query string where you add HL equals the language. So, if you put
HL equals ES, that will show you the Spanish version of the page, or HL equals
ZH that would show you the Chinese version. Have a look at the rankings for each
and every single one of those, you’ll see the number of rankings. Like for mine, it’s
like 42 thousand, you’ll see that rate, that number of rankings is consistent
for every single app store. But if you scroll down and look at the reviews, it
only shows the reviews for that language. So, it doesn’t use the Google Translate
like we see in the Google Play Console, it just shows the ones for that language
So, what that tells me is that, yes, it does make a big difference. It makes a
big difference in terms of the rankings, but it also might make a big difference
in terms of just making a decision like a user is going to go
through and see this has a four star ranking based on 40,000 reviews, they’re
gonna treat that a little bit better than they would. Something that has five
reviews and a five star ranking, if you know what I mean, or five rankings or
five star rating. This is something I definitely find to be the case just from
my personal experience. This may change from time to time, and of course, there’s
also the user retention that plays a big part in the rankings too. But one of the
big mistakes I made early on was I wanted to localize my app
for different languages. One of the first thing I did was I created a
different app entry for every single one. I had the Spanish version of the app
and the French version of the app and everything like that and as
different entries. So, the ASO efforts were spread too far, plus it’s not really
the way they want you to do it. You should be using localization too, to use
that properly and it became – first of all, it became unmanageable. None of the
reviews I was getting on the French version of the app were really applying
to the English version of the app, so eventually we consolidated
everything into just one app. And this is one of the questions people ask me a lot,
“Should I just do lots of different versions of the same app, or should I
just do one app and use localization?” Definitely use localization. Now that
we’re getting the repetitive content policy on Google Play and we have 4.3 issues on the Apple App Store, definitely do one app, use the
localization features. You could do this in Native easily on Android as the
strings.xml, it’s the P-list files on iOS, but then you also – every single – we’ve done it on Corona SDK. Rolling our own solution with an array
of strings. There’s the localization in Ionic and Cordova. I mean,
every single platform has a localization and you really need to be using it. It’s
something you should think about early on. So, yes, to answer your question Flighter1990, yes as far as I know, it definitely works for my experience. It
works so that somebody may come forward and say it’s a coincidence or whatever.
But every time we’ve localized and we’ve got language, we got downloads in other
languages, it helped all across the board. So, it’s something I highly, highly, highly
recommend doing. Let me know if any of you, guys, also have any alternative
opinions there, or if you’ve had a different experience than I’ve had. But
I’m like 99% sure that that’s the case. So anyway, that is it for today. I
will talk to you, guys, again tomorrow!

14 Comments

  • Reply ercin gunduz August 10, 2018 at 12:04 pm

    Eventually after long time ,Technical subject .Thanks Eric.

  • Reply Financa August 10, 2018 at 12:10 pm

    Hey, whats the car?

  • Reply Rodrigo Graça August 10, 2018 at 12:30 pm

    OMG! that effect at 4:25 !

  • Reply Ameer Hamza August 10, 2018 at 1:49 pm

    i want localize my app, so how i can translate my app in other language witch i don't know , should i hair from upwork to translate my app

  • Reply Sparta Pros August 10, 2018 at 2:53 pm

    Agree but what i've seen is that if you're app ranks better in one country you are most likely to rank in other country based on how much installs & reviews you're getting from that country as well but if you should focus more on one country rather than others because eventually you will see that you're majority of you're downloads will be coming from those countries where you're getting you're most of the downloads that's what is important it's very similar the way youtube also works some videos are really popular in certain countries like what you see in youtube brazil you might not see the same videos on youtube uk or youtube japan & so on so forth.

  • Reply IOS Development August 10, 2018 at 10:20 pm

    Hi Eric, just wondering have you ever used the Google paid translate options in Android Studio's string resource section?

  • Reply Kripesh Adwani August 11, 2018 at 4:43 am

    Nice video 👍👍

  • Reply Luke Films August 11, 2018 at 2:03 pm

    Please more videos with such an intro and effects! 😀

  • Reply Ayush Mehre August 12, 2018 at 12:20 pm

    I love 💕 this channel

  • Reply Sandeep Bhandari August 12, 2018 at 12:23 pm

    all things apart. your video editor is awesome.

  • Reply Kirill August 14, 2018 at 10:19 am

    interesting, thanks

  • Reply Shobhit Bajpai August 14, 2018 at 10:29 am

    Hello Sir, I have question. I want to use the PayPal logo and other payments option logo like PayTm (India), Amazon logo for gift card, google play icon for paying in the form of google play credits also. I pay users when they complete any task in my app and earn the sufficient money to redeem it. But, I am not sure that can i use these copyrighted logos in my app just to show users as the payment options. Please tell me a proper way to use those logo in my app ? Because I one of my friends app was suspended because he use the PayTm logo inside his app. So, I am a little afraid about it and still don't lauch my app. Please tell me the proper way to do it because i searched this question everywhere but din't find the proper answer.
    Thanks in Advanced.

  • Reply Abdelhafid Achtaou August 14, 2018 at 2:32 pm

    There a trick to rank up easily in GooglePlay, by promoting your app in India & low CPI countries … and after you get 5,000/10,000installs you will easily get ranked in USA / UK / CA .. but the keywords you used needs to have high search in the USA / UK / CA.
    for Example: ShowBox (movies app not in PlayStore) is a niche with high traffic from USA/UK … but it's not easy to get ranked there … what i was doing is promoting my app in India/Brazil/Spain and i get easily Top Ranked in USA after a couple days …

    BTW: this trick for BlackHat niches hahaha
    Thanks

  • Reply A Guy Named J August 30, 2018 at 10:42 pm

    From what this indie newbie has been learning lately (Thanks btw): I believe Internationalization & Localization are 2 different things, and not wholly inclusive of one another; which leads me ask if you could share some more thoughts on 'splitting the hair' with this dilly of a pickle?

    That is to say, I thought I saw you give an example in an older video where you made 1 English app, and then Localized it in different languages – with the added Note in each respective Store Description that the app only displayed in English (leading to some success); as much as I watched you more recently discuss reworking your apps to Internationalize them with the ability to display in multiple languages (aligning this with your Localization, and therefore no longer needing the aforementioned 'Note'; leading to greater success); as much as I then find myself in this scenario: My app not only has Text, but Graphics with words built-in too. (It's an un-Internationalized source code I bought/reskinned.)

    So – I don't believe I can Internationalization my app the 'recommended way' due to, as one can imagine, the size of graphic resources bloating the app (in meeting the needs of every language AIO app) + imo it's too costly to rebuild from scratch …and was left wondering (aside from doing the Note technique and publishing 1 English app (ie: my Plan B)):

    Do you foresee any serious/damaging issues (from Apple, Google or otherwise to get suspended or what-have-you) with going somewhat against something you kinda said not to do (as a lesson learned) – and that's make a different version of the app for each language (6-7 main ones (ie: my Plan A))? Other than the single icon issue you mentioned, which I can change for each language, each app will also have different graphics within it ala the different languages used, making each app unique into itself (let alone I have other game elements I can change for each version, which doesn't impact gameplay). I don't have the skills to remove the words from the graphics, and have the app use Text everywhere, so this is what I've surmised. Yeah, it will create additional maintenance and investment (more my time than money) – but is this approach going to get me in trouble in any foreseeable/avoidable way?

    TIA for your insights, as I appreciate your time and really enjoy your channel – All the Best!

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