Articles, Blog

Every Rolex Tells a Story — Tom Kristensen

January 14, 2020


A few people asked me:
What is most important? Is it the 24 hour journey
or is it winning at Le Mans? And I can tell you, if you don’t enjoy
every moment, you’re not going to win. I won in 1997 and then
2 years of great promise but failure. So when I went back in 2000,
it was all about getting it right. I have always, always
been competitive by nature but I never felt
such a hunger to bounce back. An exhausting, great race.
We finished in our favourite position. It was the 1st
of my six consecutive victories. It was less than a week
after this particular race that I bought myself a Rolex Daytona. And to me, this was
the ultimate way of celebrating what might be the most decisive
victory at the 24 hours of Le Mans. For me as a kid
growing up on a gas station, this is a very big personal moment. It was not even a dream, it was so
far away from that little gas station where I was
pedalling around in a small car. But if the dream is big enough,
if you follow your heart… I obviously feel incredibly
privileged to have lived that journey. Looking at my Rolex is
always a trip down memory lane. This watch is
a reminder to always keep going… always understand that you’re
never better than your last race, your last lap, your last corner. EVERY ROLEX TELLS A STORY
TOM KRISTENSEN

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