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How to Make a Great LinkedIn Profile – 6 LinkedIn Profile Tips

November 5, 2019

Hi, it’s Linda Raynier of Career Strategist, Speaker and Coach. And in this video, I’m going to teach you six tips on how to make a great LinkedIn profile, so that you can get noticed by recruiters and hiring managers and literally become a magnet for new job opportunities. You may not realize this, but aside from your resume, your LinkedIn profile is being carefully reviewed by the recruiters and hiring managers for the jobs that you apply for. So if your LinkedIn isn’t on point, you may not even make it to the first round of interviews. So it’s extremely important to pay attention to how your LinkedIn is being presented and that it represents the best possible version of you. All right so let’s dive into LinkedIn tip #1 and that is to have a photo that sends good vibes. So aside from your name, your LinkedIn profile picture is one of the first things that recruiters and hiring managers look at as soon as they look you up on LinkedIn. So you want to have a photo that’s recent and of high quality. You don’t want to be using any old or dark, grainy photos and you definitely don’t want to be deceiving anybody by using a photo from several years back. So make sure it’s bright, it’s clear, and that you’re smiling and looking professional. So for the guys, perhaps wear a collared shirt and a suit jacket and if you can, a tie as part of your LinkedIn profile picture. And for the ladies, I would suggest wearing a blazer or a nice fitted top that is appropriate for the office. Also, try to have a LinkedIn-specific photo instead of using a picture from a recent family wedding or some other occasion. And the reason for this is because you want to give the sense that you’re serious about your career. So, using any photo from any situation and any setting can cause some people to potentially question how serious you really are. That’s why I say if you want to put your best self forward in your job search and career then that also applies to your LinkedIn profile photo. Tip #2: Use an appropriate headline. So, I’ve seen different opinions on what people should put as their headlines. I’ve seen people say that you should have multiple description words that are high value and high impact. But to be honest, I completely disagree. I feel that you should just put your job title as your headline. So if you’re a Senior Financial Analyst, put that as your headline. If you are a Finance Manager, put that as your headline. And the reason for this is so that recruiters and hiring managers can find you easily. If they have a job opportunity and they’re looking for someone with your type of experience, your title specifically, then they’ll be able to find you. But if you put in all these complicated words and vague descriptions in your headline, people don’t know what your title is and they don’t know who you are and what you do. So I highly recommend using your job title as your headline. All right, onto tip #3. Tip #3: Have a “What I Can Do For You”-Oriented Profile Summary A lot of people don’t even write up profile summaries in their LinkedIn profiles and I think that’s a shame. Because when you do have a profile summary it helps you get noticed by recruiters and hiring managers for buzzwords that they may be looking up. So, in your profile summary you want it to be short and sweet, but at the same time, you don’t want to just be talking about you, you, you and instead, talk about what problems you help to solve. And an example of how you would write your profile summary would be… So that’s an example of one sentence that you would have as part of your profile summary and you would have probably, I would say about 3 or 4 of those and that’ll make up a full paragraph and that will be your little intro for anybody that lands on your LinkedIn profile. Onto tip #4, and that is to make your work experience short and sweet. You don’t want to lay out all details and your duties and your achievements onto your LinkedIn profile because that’s what your resume is for. So your LinkedIn profiles should just have your job titles, your companies that you’ve worked at, the exact months and years that you’ve worked in each of those roles, and maybe, maybe have one bullet point that kind of summarizes the overall responsibilities within each of the jobs that you’ve held. The reason why you don’t want to lay out all your goods onto the LinkedIn profile is because you want to pique the interest of the recruiter or the hiring manager. If they see that based on the titles that you’ve held and the companies that you’ve worked at that there’s a potential fit for an opportunity they have on the go there’s a greater likelihood that because they don’t know everything about you, by just looking at your LinkedIn profile, they will then reach out to you and ask for your resume. So that’s how you then become a greater magnet for job opportunities. A lot of people seem to hesitate to ask for recommendations from their old managers or bosses, but I say, get over that fear and ask for those recommendations. Because that’s one simple way that you can get your LinkedIn profile to truly stand out from other profiles out there. And you want to make sure that these recommendations are coming from people that you worked for such as an old boss or manager, as opposed to a peer. And the reason is, getting a recommendation from a peer is fine, but it’s still not as effective as if you can have it from someone who you consider a reference. And finally, Tip #6: Put out your contact details. This is something that a lot of people forget to do, but I say, always remember to include some sort of contact information whether it’s an email address, and if you’re comfortable, a phone number somewhere that is easily visible on your LinkedIn profile so that any recruiter or hiring manager that really wants to speak to you right away about an opportunity can easily find it and reach out to you. So now you have it, 6 major tips on how to make a great LinkedIn profile so that you can become a magnet for new job opportunities. Now you know how to approach your LinkedIn profile, but do you know if your resume is still up to par? Feel free to download a copy of my 10 Ultimate Resume Hacks Cheat Sheet located in the link below for free. That’ll show you 10 ways on how you can improve your resume to land more interviews and ideally job offers. If you liked this video, please give it a thumbs up, subscribe, share it with your friends. Thank you so much for watching and I will see you in the next video.


  • Reply Linda Raynier January 4, 2017 at 3:03 pm

    Tell me, which LinkedIn tip stuck most with you?

  • Reply Tshering Dorji August 25, 2018 at 8:58 pm

    You looks hot.

  • Reply Tshering Dorji August 25, 2018 at 9:00 pm

    I don't want a job. I already have one and I am an admin of one of the famous blog in Bhutan.

  • Reply Ayush Gupta August 28, 2018 at 7:43 am

    You are so good at giving tips why are you uploading videos on youtube go work for Google Facebook TATA Tesla any where

  • Reply Neerja Gandhi August 29, 2018 at 2:38 pm

    Do you add the resume to the profile?

  • Reply Joseph Sturch August 30, 2018 at 4:01 pm

    Contact info can be a double edge sword. Yes the people you want to see it can find it. But so can the people your don't want to find it will have it. Be careful when opening emails from people you don't know.

  • Reply Rosebud September 4, 2018 at 12:50 pm

    Hi Linda, thank you so much for the great videos. I am currently unemployed and seeking new job. What is the best to put in my profile: seeking new opportunity….?! Thanks.

  • Reply Eric Griffin September 6, 2018 at 7:11 pm

    Someone, please tell me how to edit my interests!!!!

  • Reply Aman Agarwal September 13, 2018 at 5:15 pm

    What should Master's students put in their headline, if they have an experience of almost 3 years in IT industry.

  • Reply Tkk September 14, 2018 at 6:55 pm

    You are not addressing students!

  • Reply Nailah Aljasmi September 24, 2018 at 9:05 am

    Amazing video Linda , I have tagged you on Linkedin

  • Reply Erin Carr September 27, 2018 at 10:51 pm

    But what if I don't like my current title?

  • Reply Just DO it DO it Now September 28, 2018 at 3:00 pm

    Linda, thank you for this video 🙂

  • Reply Just DO it DO it Now September 30, 2018 at 1:43 pm

    Linda, which portal would you recommend for better carriers options ? Linkedin or Indeed ? 🤔

  • Reply Anna Baatarch October 4, 2018 at 3:59 pm

    Nice video very informative. I just came across some Linkedin automation tools like Linkedofy, Linkedin Helper etc.. are they good to use?

  • Reply The Nordic Marketer October 11, 2018 at 9:56 am

    The only tip I do not quite agree with is #4. I am in favor of putting some details in each work experience field. First, people may not know the company you worked for. Write a sentence about it. Then write why you got on board and what was the challenge. And lastly, some intriguing achievements you can mention. All this can trigger fruitful discussions. Less contacts by recruiters but more to the point and much warmer to interact. I have been on both sides: hiring and being hired. What do you think Linda? Does it make sense?

  • Reply Rajendra Das October 16, 2018 at 12:53 pm

    thanks Linda

  • Reply Lavenia Agatha October 16, 2018 at 2:18 pm

    OMG you're so gorgeous! I've been thinking what happened into my Linkedin profile since several companies were viewing only. It doesn't strong enough to pointing out what I'm currently seeking. Thank you for this awesome video!

  • Reply Egons Abols October 16, 2018 at 3:24 pm

    Cool video,thank You for sharing with us Your knowledge,,Ms Raynier 🙂

  • Reply Romano Orbon October 24, 2018 at 7:42 am

    Hi LInda! What if you are transitioning to another carreer? What’s the best heading and profile write-up for that?

  • Reply Aayush October 25, 2018 at 7:46 am

    I stopped watching at "literally become a magnet". Cracked me up though 🙂

  • Reply Lisa Volpe November 5, 2018 at 10:09 pm

    Great advice, a true professional. Thank you Linda

  • Reply Azraa Cajee November 15, 2018 at 9:52 am

    What do I write in my description if I am unemployed?

  • Reply Prasad Doshi November 18, 2018 at 2:58 pm

    These were the tips for experienced guys, then what about FRESHERS!!

  • Reply Clair Huntley November 20, 2018 at 7:57 am

    Hi I would like to look at the resume template but I can’t find it, could someone share it with me please? Thank you, Clair

  • Reply Jahua Dorjee November 25, 2018 at 4:20 am

    is there way to just access to 30 USD learning center subscription

  • Reply Devin Cross November 28, 2018 at 6:07 pm

    That pronunciation of magnet though…

  • Reply Kitty November 29, 2018 at 12:59 pm

    Great tips. Thanks

  • Reply Josh Clearman November 29, 2018 at 5:21 pm

    Thank you Linda, this is an outstanding presentation. Well done.

  • Reply Ankit Rishi December 1, 2018 at 12:59 pm

    Incredible and educational video and this is essential and extremely worth for me and I am will implement this method on my LinkedIn profile , Thanks sharing this wonderful video

  • Reply Nick nj December 9, 2018 at 8:44 pm

    If I am working as consultant for another company. Do I need to put my employer name or where am I working as consultant.

  • Reply String Nguyen December 13, 2018 at 3:19 am

    Great video, Linda. I’m going to use your tips to update my Linkedin

  • Reply msmkhan December 14, 2018 at 4:43 pm

    you are so beautiful , i like the way you explain everything , thank you

  • Reply SamosSage December 20, 2018 at 5:20 pm

    Linda, I have mixed emotions on tip #4. Currently, I am a college student, and on our campus, we have a professional development/ career development center. And the thing they always tell us is that the resume should include enough details to get the point across for what you can do at this job, what have you done in the past that makes this position applicable. They tell us to never flood the resume with everything we do. ANd they usually follow that by saying include a link to your LinkedIn where you can write all of that information.
    From working in the industry a few years now, I also can't say I agree with tip #4. Numerous hires have told me they liked both my Resume and LinkedIn, and I have the opposite from what's described. What do you think?

  • Reply Captain Khan January 1, 2019 at 12:17 pm


  • Reply Mrs X January 10, 2019 at 9:06 am

    Thank you very much for making and sharing this interesting video, Linda!

  • Reply mr_jardle January 13, 2019 at 1:00 pm

    I loved the idea of omitting details from jobs in order to tease recruiters

  • Reply marshall micheal January 22, 2019 at 2:51 am

    Great insights .

  • Reply Laurence Daliva February 10, 2019 at 3:28 pm

    Thank you Ms Linda!

  • Reply SAHIL BRO February 16, 2019 at 6:27 am

    Thank you very much because of your statement I could make my new account

  • Reply Priyant Pratap February 17, 2019 at 5:35 am

    I've never used this before and I'm so thankful for this video. Thank you!

  • Reply Karen Lopez February 22, 2019 at 3:22 pm

    Simple but effective advice

  • Reply MOHAMMED AZEEM March 1, 2019 at 5:44 am

    Can you please tell what a fresher should do with no experience.

  • Reply XposingBULLshit24/7 March 2, 2019 at 8:37 pm

    you're bloody good.

  • Reply John Skelt March 4, 2019 at 11:59 am

    Solid advice. Thanks Linda!

  • Reply Barbara Sustrin March 4, 2019 at 4:47 pm

    Thank you, very helpful and good information.

  • Reply Steve Stone March 6, 2019 at 11:27 am

    Thank you, Linda. That was really helpful, now I know what to write in my SUMMARY! =)

  • Reply p o p March 10, 2019 at 6:14 pm


  • Reply Maryam Aljabri March 10, 2019 at 6:28 pm

    Why nobody speak about fresh graduate??

  • Reply Maragatham B March 25, 2019 at 5:56 am

    Hi please share details about how to get job in Canada for another country

  • Reply EPIC STACK April 3, 2019 at 3:50 am

    This is a great video, thanks for creating it!

  • Reply Niccolo Alescio April 4, 2019 at 10:39 am

    As a Technical Recruiter, I slightly disagree on the Profile Pic tips.
    I tend to not be impressed by specifically made up picture and be more attract by natural photos (with no ties and blazers!).
    But maybe it's the experience in tech that makes me speak.

  • Reply Wendy Campbell April 4, 2019 at 6:43 pm

    Great Info! Thank you!

  • Reply The Influencer Project April 8, 2019 at 3:20 am

    You’ve shared some really helpful tips, Linda. Thanks for this!

  • Reply Patrick Hellman April 11, 2019 at 1:18 am

    Great basic intro strategy to improve anyones Linkedin profile, thanks Linda!

  • Reply Adarsh prabhakar April 26, 2019 at 2:24 am

    Tell me if what an unemployee do. You had done this for who already have job. What headline title an unemployee should give?

  • Reply Randy Schutt May 19, 2019 at 7:45 am

    Thank you, Linda. I’m starting to Re-Brand myself overall on my LinkedIn. I never considered minimizing my work experience to pique interest. I always find myself composing these long articles. This will really take the pressure off. Thanks!

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  • Reply Oxford Blocks Australia - Dapeng Trading May 29, 2019 at 4:20 am

    One likes the way you are looking at this only from a recruiters point of view, you are clearly not opening your mind. How about those that are happy in their positions and are there to network and expand business? Then clearly the heading needs to state a little bit about you in key words. Key words also get your natural SEO up and if you are in sales then you may be gaining more sales leads from utilising key words. You may be a hiring manager, however you certainly have a lot to learn.

  • Reply Let us figure it out with me June 6, 2019 at 2:40 pm

    I have a question, what job title i put when I have been filling many careers which was based on job offer I had !m EX: can I put System Admin | IT Instructor | Freelancer????

  • Reply abhijeet dehadrai June 8, 2019 at 11:28 am

    Thank you Linda… I am about to make changes to my LinkedIn profile and your to the point advice means a great help !!! Thank you once again !!!

  • Reply William Ennals June 11, 2019 at 11:20 pm

    What if you’re changing career paths and are seeking a position in a new field (no work experience). More specifically I’m a hardware engineer seeking a job as a software engineer (still in training). My only experience is the few projects I’ve been developing as I work through the course

  • Reply srijita chatterjee June 14, 2019 at 4:07 am

    What will be my headline if I am just a master's student with no work experience?

  • Reply Binay Bitay June 14, 2019 at 1:15 pm

    Fresh Graduate?lol job title seriously?

  • Reply Michael Harrington June 14, 2019 at 8:19 pm

    Hello there,

    Cool Video.

    What other hacks have you got?

    I am looking at other methods

    Thank you

    Have a great week

  • Reply Jermaine D. Delos Santos June 14, 2019 at 11:55 pm

    I saw the profile sample you showed to be written in "first-person" perspective. Is that okay in LinkedIn, then?

  • Reply Fields Jackson June 19, 2019 at 11:33 am

    Excellent how to start video on creating a strong LinkedIn profile – sharing with HBCU Business Deans

  • Reply robert Butcher June 20, 2019 at 1:35 pm

    How should I do a headline and summery if I don’t have a job?

  • Reply Siddhant Jena June 23, 2019 at 6:52 pm

    Man she's looking so professional and attractive that i would have hired her on the spot 😂

  • Reply R. D July 2, 2019 at 3:15 pm

    What is your opinion about connecting with people you don't work with, such as family members or friends who work in another sector?

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    Can we have two different profiles?

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  • Reply Zarima Imankulova July 15, 2019 at 5:24 pm

    Hey Linda! Thank you for this video! I don't have a "big" job title as Manager of xyz etc. I am simply an employee. How can I write it on LinkedIn – Co-Worker? Employee? Thanks for your answer

  • Reply Mak Ella July 17, 2019 at 12:58 am

    I like what you said about getting your manager to write a recommendation for your LinkedIn profile. Thanks for great tips.

  • Reply Monado6 July 17, 2019 at 5:47 am

    if you have a bad linked in profile you are better off not having one at all

  • Reply Sameer shah July 20, 2019 at 2:22 pm

    Baby, why the linkedin is offering job in other nations instead of the candidates resident country, suppose a Indian national in gulf is a job seeker, he will receive offers from US, then the employers ask do you have permit to work in US, it is impractical, offered jobs should be from the same nation of candidates resides, candidates profile clearly shows country of residence of candidate.

  • Reply David A August 1, 2019 at 2:40 pm

    what about "seeking opportunities in…." as the headline?

  • Reply Son Ne August 17, 2019 at 5:01 am

    Thanks found this helpful! Anyone know why my Profile Photo may not show although I already set everything to Public on my profile.

  • Reply NURHUSSIEN AHMED August 19, 2019 at 11:59 am

    Thank you!

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  • Reply Ro Ro August 24, 2019 at 7:56 am

    What if I can do 2 jobs like payroll and accounts, what do I put as my headline?

  • Reply philip owoju August 29, 2019 at 10:22 pm

    Thank you very much… I just applied this and my LinkedIn Profile rating increased.

  • Reply LD Lee August 30, 2019 at 7:46 pm

    I wondered about that…another company recommended to state everything in resume in LinkedIn.

  • Reply Spring H September 12, 2019 at 12:14 pm

    Hi Rinda your video is very helpful always.
    Recently I always rejected at final interview. It means took a lot of energy and time . Even I passed 5th interview. Could you give me advice ?

  • Reply CYRIL JOSE September 13, 2019 at 6:50 am

    can u give some advices for fresh graduates

  • Reply Tia Oct September 23, 2019 at 1:22 pm

    Hi Linda, can you make the new version about LinkedIn? Did recruiters still find the simple and clear profile version in LinkedIn? Because I have a lot of friends which gave me advice to put multiple and detailed explanations on profile..

  • Reply Pratik Joshi September 25, 2019 at 10:19 am

    Hello linda, please suggest how should i approach linkedin connection for job

  • Reply LaMASIA 5611 October 4, 2019 at 3:17 am

    I had the job title section backwards for my LinkedIn and resume! I’ll try it, thanks!

  • Reply Abdulrahman Al Rashdi October 4, 2019 at 10:16 am

    Awesome video !!

  • Reply A 1 October 6, 2019 at 5:28 pm

    Primarily, LinkedIN is a corporate monitoring tool used by recruiters to screen applicants based on age and appearance. If you are a recruiter and you are hiring based on whether an applicant has an LI or not, you are incompetent and deserve to spend some time in the unemployment line yourself.

  • Reply Ando Hutagalung October 9, 2019 at 2:15 pm

    Thankyou 🙂

  • Reply MadJDMTurboBoost October 14, 2019 at 6:34 am

    I followed your tips and literally became a magnet

  • Reply Aseel Odaibat October 26, 2019 at 8:58 pm

    thank you thank you thank you

  • Reply Joy October 29, 2019 at 9:24 pm

    Thank you Linda!

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