Articles, Blog

Nike | Just Do It: Serena Williams

August 29, 2019


This is you at the US Open. This is you. Good service motion. Boom! Very good. Keep that perfect service motion you have. Right there, good. Oh! Switch to the backhand. Lean into it. Hoo, hahaha. Good follow through. Take the net. Nice try. Make sure you’re controlling that ball on every shot. There you go, very good! Back, back, back. Put it away. Be tough, just like you want to win this. Just like you at the US Open. Right there. This is you. Very good Serena Williams.

100 Comments

  • Reply lowrekus wardlow February 1, 2019 at 5:35 pm

    LOVE THIS commercial! ✊

  • Reply eRmaC February 2, 2019 at 10:01 pm

    Loooooooseeeerr

  • Reply Ann Fergie February 6, 2019 at 12:57 am

    What a beautiful video with her father. It makes me think about my father. I sure miss him but I know he`s looking down on his love ones. To all those who lost a loving and caring parent stay strong.

  • Reply Vinicius Freitas February 6, 2019 at 10:37 pm

    Nike is amazing when valuing their athletes. That's what I call respect for their story and journey.
    Spectacular!

  • Reply Captain Smoke February 8, 2019 at 8:11 am

    Do what? Take steroids?

  • Reply ravenshireful February 9, 2019 at 7:41 am

    There were over 6,000 dislikes for over 3 months, and suddenly there are less then 500; odd.

  • Reply Matthew Daza February 13, 2019 at 2:38 pm

    I watch this every morning

  • Reply Bola February 18, 2019 at 8:31 am

    Richard Williams does not get the credit he deserves! Love this ad

  • Reply Crusski February 19, 2019 at 12:50 pm

    Isnt that the bitch wich lost and then started bitching about it? What about this is inspirational its a sour loser and thats it

  • Reply Crusski February 19, 2019 at 12:52 pm

    Well good that im not a nike customer and after that ad i will never be one adidas is better

  • Reply Sharon Neptune February 22, 2019 at 8:18 pm

    A father's love!! Oh dammit! I have something in my eye!

  • Reply l0n3wolf89 February 24, 2019 at 8:43 pm

    Love it!! One of the most amazing women in Sports out there!!! #justdoitlikeserena

  • Reply Manastati 98 February 25, 2019 at 5:18 am

    Amazing ! The voice of his father while she’s playing… Got chills 💜

  • Reply Justice Palomino February 25, 2019 at 8:17 am

    Serena is a Goddess.

  • Reply roedhunt February 25, 2019 at 12:03 pm

    Awww, showing the world how he deceived naturally born women everywhere out money and awards. Brilliant.

  • Reply Rad Dad February 25, 2019 at 8:26 pm

    Does she take a knee and hate America as well? I will never buy another Nike product. When Nike hired what’s his name it was over.

  • Reply Süleyman Tunçkan KURUCU February 25, 2019 at 10:20 pm

    Music name??????????

  • Reply R L February 25, 2019 at 11:12 pm

    I'm black and teaching my girls tennis and I'm crying

  • Reply King Hannibal February 25, 2019 at 11:56 pm

    White folks don't want to see blacks be successful.They want to see u in prison or a bum but when u are on top they hate u & wish for your down fall.💯

  • Reply Frepa Gioerne February 26, 2019 at 4:52 am

    Serena, that was YOU at the US OPEN in 2018. Indeed! You gave us a show like nobody ever did 🙂

  • Reply Carlos Amaral February 26, 2019 at 3:34 pm

    priceless moment: 0:44.

  • Reply seanzscorpio February 26, 2019 at 5:33 pm

    Yeah, try doing it with full sets like the men do and let's see how far you get. You want equal pay, then play equally.

  • Reply Erica Daniel February 27, 2019 at 3:26 am

    What an awesome father
    To my Pop RIP Love you forever and THANK YOU for all of your encouraging words.

  • Reply Ignacio G February 28, 2019 at 10:15 pm

    I love it♥️

  • Reply Misha J March 1, 2019 at 12:16 am

    Sooooo beautiful.

  • Reply Andy Meehan March 3, 2019 at 2:52 am

    Special stuff. Big up the creative team and SW.

  • Reply Captain Smartass March 4, 2019 at 2:17 am

    Serena Williams throwing a tantrum and smashing her racket was crazy

  • Reply James March 5, 2019 at 4:06 pm

    Who here after they learned Will Smith is playing her father 😢

  • Reply Reuben McClendon March 11, 2019 at 4:53 am

    Gives me chills!

  • Reply Britt Lewis March 13, 2019 at 12:29 pm

    Such an Extraordinary 👑Woman!!!

  • Reply Damien O Callaghan March 14, 2019 at 3:52 pm

    The 171st best Tennis Player in the world if MEN and WOMEN competed together….
    According to John McENROE

  • Reply ****** March 19, 2019 at 1:12 pm

    This video makes me tear up. Reminds me of my dad at my track meets. 🙁

  • Reply [ ]Mark Chen March 20, 2019 at 7:20 pm

    nice and kind father.

  • Reply Mamba Campbell March 22, 2019 at 6:01 am

    People are SLEEPING on this commercial. It’s AMAZING! If one day I have kids I’m gonna make sure they know the story of this woman from A to Z

  • Reply Brandon Fross March 25, 2019 at 1:47 am

    One word: Chills!❤️

  • Reply N Jenkins March 27, 2019 at 6:03 pm

    Love this!

  • Reply Grindd March 29, 2019 at 8:41 am

    Here in India we are supported in same way but only in streams like engineering or doctor..
    Every Indian feeling my pain hit a like

  • Reply CarlyUTube April 2, 2019 at 3:36 pm

    This is more than an ad it’s like a legacy.

  • Reply Lava Kumar April 4, 2019 at 9:12 pm

    Am I the only one who cried?

  • Reply Helton Oliveira De Almeida April 5, 2019 at 6:24 pm

    Serena legend!

  • Reply Bentleygirl7 April 8, 2019 at 7:52 pm

    Best ad I've ever seen.. #inspirational 😭

  • Reply Claude Policano April 16, 2019 at 4:57 pm

    When I hear Richard voice makes me proud to be black

  • Reply Stephanie Stuart-Landrey April 19, 2019 at 4:59 am

    Her Dad cheering for her in the stands is everything. I had to come watch this commercial again. It’s one of my favorites of all-time.

  • Reply Leonardo Kwak May 2, 2019 at 5:28 pm

    A sore loser tho

  • Reply Bongi Mabaso May 6, 2019 at 1:15 pm

    Goosebumps

  • Reply Christie GH May 15, 2019 at 6:27 am

    Wow, so inspiring! Gives me teary eyes each time I watch it… 😉

  • Reply Soundevant May 16, 2019 at 6:12 pm

    Very Powerful!!!

  • Reply Joshua Rivera May 16, 2019 at 9:50 pm

    I wish someone believed in me as much as he believed in those girls.

  • Reply King Bezzy May 17, 2019 at 1:12 am

    This young man is very talented-Allegedly

  • Reply Marcel Brown May 22, 2019 at 2:29 pm

    Great Ad 🎾 🥇🏆

  • Reply Lady Bird May 23, 2019 at 6:48 pm

    This woman is superwoman.

  • Reply Sara Peace May 23, 2019 at 8:57 pm

    🙂❣

  • Reply Jahmaal Marshall May 24, 2019 at 11:04 am

    One of the best ads EVER. PERIOD. #GOAT.

  • Reply Alan M. May 27, 2019 at 7:02 am

    show a clip of her throwing a temper tantrum like she does at the us open constantly

  • Reply Rosangela Santos May 28, 2019 at 3:54 am

    Lucas neto

  • Reply Faizal Deen May 31, 2019 at 7:37 am

    I always cry when I watch this. It’s been a privilege to watch Serena Williams play tennis for 20 years now.

  • Reply CulinaryGuide June 3, 2019 at 6:11 am

    I love her dad's voiceover.

  • Reply Thrs Hwll June 7, 2019 at 1:18 am

    Love this commercial. So special

  • Reply Dominique Moore June 10, 2019 at 2:44 am

    Richard is probably the best parent in sport history. Thank you Richard for blessing us with Venus and Serena!! ❤😘❤😘

  • Reply Idah Tendai June 12, 2019 at 9:46 am

    This got me crying actual tears. So special !!!

  • Reply Johnny English June 12, 2019 at 5:35 pm

    Serena Williams, the bratty bully of WTA tennis.

  • Reply Let's Talk About Money June 13, 2019 at 12:18 am

    Love it!

  • Reply Mary Dragonee June 13, 2019 at 4:41 am

    the way this was edited is UNREAL

  • Reply Zach DeHart June 14, 2019 at 1:09 pm

    Tear jerker. Love you so much, Serena

  • Reply reg man June 17, 2019 at 10:51 am

    Twenty five years ago, they called Richard Williams crazy. Guess he was not crazy afterall.

  • Reply Macy Macy June 19, 2019 at 12:07 am

    Beautiful

  • Reply De Do June 19, 2019 at 3:26 pm

    Boring

  • Reply Askandar Iqbal June 19, 2019 at 8:37 pm

    I wonder how much these emotional videos bumping Nike's revenue?

  • Reply Aishwarya M June 23, 2019 at 9:46 pm

    Serena Williams is as embarrassment to Nike as she is to the Tennis world.

  • Reply SS Robs June 24, 2019 at 8:05 am

    Anyone else reminded of Mike Tyson when seeing Serena Williams? Just me? Okay…Just saying those are some strong features that are about one face tattoo away from identical..

  • Reply Bruno Papic June 24, 2019 at 7:14 pm

    whats the song???? 🙏🏼🙏🏼🙏🏼

  • Reply mbolduc July 2, 2019 at 5:46 am

    Fuck Nike and fuck this bitch too

  • Reply D Storm July 2, 2019 at 4:25 pm

    Gender testing…

  • Reply ANDREW BRANDENBURG July 3, 2019 at 2:46 pm

    Never more nike,dont buy the nike products anymore,they are America enemy

  • Reply Kevin Sanchez July 3, 2019 at 9:42 pm

    Like for Nike to do Ronaldo

  • Reply Tyanna Hughes July 7, 2019 at 2:10 am

    Still gives me chills

  • Reply Tia Strickland July 9, 2019 at 6:48 pm

    Tears everytime. EVERYTIME!

  • Reply kelp990 July 11, 2019 at 4:11 pm

    Wow

  • Reply Stacey Smith July 12, 2019 at 12:48 pm

    Say what you want about their dad but that man had a vision for his kids,and it came true , Awesome.

  • Reply Sis Donnice July 12, 2019 at 8:25 pm

    Write The Vision + Plan It + Decree + Declare + Visualize Yourself Already Done ✅ + Daily Activities = Always WIN #RichardWilliams #SerenaWilliams #SerenaWilliams #SisDonnice #WinningSeason

  • Reply Matthew Roman July 13, 2019 at 1:47 am

    Does anyone know the name of the song?

  • Reply Blew July 13, 2019 at 9:51 am

    When are they going to honour Richard Williams?

  • Reply Anonymously Anonymous July 14, 2019 at 12:22 pm

    Will? I am! ❤

  • Reply Colette Jones July 17, 2019 at 2:48 am

    I get goosebumps every time Serena’s dad said, “Very good Serena Williamson”.

  • Reply Edwin Arocho July 17, 2019 at 8:33 pm

    This is the epitome of beautiful. Get emotional EVERY SINGLE TIME I watch this. Wow.

  • Reply Major Tom July 18, 2019 at 1:26 am

    This might be controversial but I believe that it was all Richard Williams that made them greats, not any other coach that might have taken them in to their academies and coached them. Richard Williams was the one that made both of them all time greats. No one else.

  • Reply Caroleena Vargas July 29, 2019 at 11:48 am

    I’m crying. Why did I start watching this omggggg

  • Reply Gaiden Boxer July 29, 2019 at 12:22 pm

    0.45 😭

  • Reply Nina Shahidi July 30, 2019 at 4:25 am

    Dad goals

  • Reply bdr5518 July 30, 2019 at 11:55 am

    Mr. Williams spoke and put life dreams into his daughters! 😢😢😢

  • Reply SJ Hill August 2, 2019 at 10:40 am

    I cry, cry, cry every time watching this video <3 :'(

  • Reply Xx xX August 6, 2019 at 11:04 am

    🥺🥺🥺

  • Reply Vanessa Williams August 6, 2019 at 11:34 pm

    Crying in the first half second. Nike marketing, y’all know what you’re doing

  • Reply Adonis Top of Men August 25, 2019 at 10:05 am

    great ……..

  • Reply Reece mujeeb August 25, 2019 at 5:13 pm

    Nike just makes the best ads

  • Reply Pincode Chuks August 26, 2019 at 7:05 am

    I always have tears in my eyes anytime I'm watching this strong woman Serena Williams and the reasons is people don't really value her because of her colour, but im very sure that God will make the world to know that we are all humans like others

  • Reply Bernard Martin August 26, 2019 at 12:45 pm

    Damn, I watched this idk how many times last year and now a year later I'm going to watch it, idk, I'll just do it. 😄

  • Reply Sophia August 26, 2019 at 5:37 pm

    0:45 Richard jumping up and down 🥺💔

  • Reply Jermaine White August 27, 2019 at 9:39 pm

    #JustDoIt

  • Reply Cindy Wilkinson August 28, 2019 at 12:01 am

    There are no words. Emotions only

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