Data is very important to us at Wimbledon. We capture millions of data points throughout The Championships and we’re constantly developing new ways to analyse and interpret them. It’s about giving insight into the drama that’s unfolding. Why does Nadal always serve to Federer’s backhand on the first point of a pressure game? Why is a player winning and why is the other one losing and how likely is that balance to shift or momentum to change. If we use the data in the right way then we can move it beyond statistics and really develop this idea of getting under the skin of tennis matches at Wimbledon. The more we understand and the more we know the more we can really bring the game to life for millions of people around the world.