Tony Robbins :What to Do to Overcome Limiting Beliefs ( Tony Robbins Eliminate Limiting Beliefs)

August 31, 2019

Listen I don’t know what you’re thinking
right I don’t know how you know me some of you may know me from 25 years ago and
I’m kind of stuck in time as a guy in an infomercial with you or you think that
I’m mr. positive thinking I never was but my whole focus in life has been how
do you get people to make decisions that change their life you and I both know
businesses all decisions your life is decisions and I came by not to give you
a speech and not to give you a pump up but to make sure how many of you came to
Dreamforce because there’s some things you want to take to the next level who’s
in that place there and in order to get ourselves to make decisions many of you
how many bad decisions you need to make for a very long time and you kept
promising yourself you make the decision take action but you just didn’t do it
who’s done this before say I as well awesome who’s been your relationship way
too long say aye why the hell would you say you
knew what’s wrong for them was wrong for you so decision making is what frees us
and all time I hear people say you know what it took me 10 years to change this
part of my life and when I talk to people I say really if we look at your
life it wasn’t 10 years it was a moment there’s a moment when your life changes
there’s a moment when your business changes there’s a moment when mark was
talking to me and he came to my third seminar I’ll never forget him and he
talked about biggie if he I am he’s standing in the front row it’s his third
one in a row he’s hard to miss and he comes up and he gets in my face he goes
I want you to remember me I made a decision today I’m working this
company called Oracle and I’m leaving I’m going to start this new company
called you kicked me over the edge third time through and he said
we’re going to do a hundred million dollars a year and we’re going to change
business around the world next year they’re going to hit ten billion which
and I talked about in Fiji about four years ago decisions that when created
this Jogger not that we see in that we all love this community called
Salesforce and this environment is so unique and I came by today to see if you
might want to make a couple of decisions who’d be up for something like that say
I now whether we make a decision not has a lot to do with not just our
intelligence because I love coming here as people ask me you know
what is Dreamforce this thing you’re going to again and I say if Kylie could
show up for geeks and text and I said but I’ve been here as a keynote 300 Lee
smart got some of the smartest people and you’ve got people that are really
truly socially conscious but how many of you are very smart and sometimes don’t
make smart decisions they I and so one of the things I’d like to do here is
cover two things two areas we’ll talk about business here
and we’ll talk of Commerce some fundamentals here that I think if we put
focus into them they can guide better decisions and they can make a difference
in your career with you in the company if you’re a small business they could
help you take yourself to the next level over these years I’ve kind of grown a
little bit from the guy that does motivational talks to now I have 31
companies that I’ve started or my founder or initial Wester in and we do
over five billion dollars a year in sales in seven different categories
we’ve got thousand employees around the world and the assister it’s grown so
much and I’ve learned so much and I’ve had the opportunity of going on this
ride with mark here for 17 years so I learned a few things in that area so I’d
like to share them with you but the secondary I’d like to talk about your
own personal life how many got scenaries your own personal life that you’d like
to massively take to another level improve transforms they I good so I’m
curious why are you here man where did you come to dream for us put you right
on the spot let me get a microphone give her hand please she’s got a microphone
my name is darren i came from russia just moved to san francisco there is my
heart it’s not runs this good here no and why did you come here for dream for
stuff ah because my husband runs digital genius company and I’m interning in this
company right now and trying to emerge another community
you got to work on your happiness that’s queer we really need to help talk about
Get Rid a hand and I need you came here because you know the world is changing
faster than ever and as corny as it sounds it’s only going to accelerate sad
how many understand that this is the way to get your edge whether you’re a small
business medium size business your giant enterprise and you come here to figure
out the technology that you think is going to lead you I’m curious I’m gonna
hear for those reasons how many of you came here because you’re in this speech
niggas got a Tony Robbins guy did I get some free stuff maybe you’ll share
something with me ok good I got that I got who you guys are
how many of you came cuz you do in this room anyway for this session with me
because you didn’t want to change something in your life or improve it how
many came for that reason this work ok and how many of you came because you
want to change for example earn more money I’m curious ok you could
say I go for it little energy and how many of you came here because you want
to change something like the relationship or increase your energy
physically I’m curious let me see your hands
how many have no idea why here was just on the docket so you showed up when they
say so yes so one of the things that if we’re going to make a shift this is a
wickedly smart group but you can be really smart as we said and not use your
intelligence at the folks level you cannot maximize who you are and so while
I on what an honor market I love this experience here this experience has
really got to also have a level of energy if you want to go into the level
that’s not fake and artificial I’m not a positive thinker I’ve changed businesses
by getting people to make decisions and you do that when your energy rich not
energy poor and working with people over the years that has a chance to coaching
mark obviously all these years but I’ve also had a chance to work with guys like
Steve Wynn if you know Las Vegas basically revamp that entire city
whether it’s geniuses in the field multi billionaire I’ve had the chance to work
over that time with Peter Guber many of you know you know the LA Dodgers 52
Academy Award nominations he’s also the position we on the
Warriors and has built that organization that remember where it used to be and
where it is today and as I look at these people I find
what they have in common or two things number one above anything else Richard
Branson be another one hunger Hunger I believe is even more important
intelligence intelligence is so important but there are a lot of very
intelligent people that never maximize their capability how many know somebody
very smart they can’t fight their way out of a paper bag say yeah
so intelligence is so valuable but hunger is even more and if you come to a
program like this I know the hungers there but the second thing it requires
is a massive amount of energy because what I found in life is many times
people have the ability to things they know what to do they just don’t do it
and a big part of that is energy so when I was back there feeling the energy
about the music it’s so quiet in here you’re being quiet right now most of you
are doing what you’ve done most of your life when you went to an education
environment and what is that you’re now learning the way you did when you went
to a 20th century school in a 20 century school what do we learn the bell rings
and what are you supposed to do immediately report to your what position
and when you get to that position you’re supposed to sit down and start a
conversation with the people around you is that right you’re supposed to
initiate is that right no when you a 20th century school you were taught sit
down be quiet be passive wait till someone tells you what to do today
you’ll be away for someone tell you to do if you don’t talk to your neighbor
you’re out of business who’s with me here Zack so I like to change this
because how many of you in this room have ever gone to an environment where
you learn something that you thought was really truly valuable no one sold you
wanted you personally but this is really something that could change my business
change my life you were excited about it but when you went home you literally
never applied a bit of what you learned who’s ever done this before raise your
hands say aye I’ll come on if you’re not raising hand
you lie about other ships to raise your hand say aye
who’s done this more than once in your life say aye who still feels
intelligence say aye so we’re all smart people why would
smart people learn something in an environment like this and then not
maximise it’s because we’ve all been conditioned by our traditional education
which was designed back in the 19th century 20th century were you designed
to get a job who you were supposed to report in a certain position someone
told you what to do maybe was an assembly line today that’s
not true so I like to break out of that because research shows if you sit and
listen to me passively like you are right now you’re being very nice smiling
nodding your head being sweet I appreciate it but if you do that
research shows three months from now you’ll remember about 10% of
which basically was wasting your time wasting my Qi don’t waste yours much
less fine so if you listen and take notes it jumps up to the 40 50
percentile even if you never look at the notes again because just writing it down
drives the groove deeper so I’d encourage you to do that I don’t see
many of you with any form of notes but I know you have your phones some of you do
but you have no note you must not have had a very high expectation of much
value coming out of the session clearly but thirdly if you physically engage
your body it’s just like to do your voice your body your energy engagement
as part of what we’re going to talk about here in business it’s the most
pathetic level in a long time worldwide even though we have all these tools for
productivity we have all these tools for distraction and as a result most people
are not maximizing so we want to transform the thing we really need to
deal shift is get ourselves engaged it isn’t level so what I’d like to ask you
to do is here on out if you’re willing to let’s start with some energy because
let me ask you a question if you have two people in a relationship
let’s just go intimate for a moment and you have two people and both these
individuals are really during a magnificent state of mind and emotion
their life is going beautifully they’re happiest could possibly be and they
enter relationship to really happy people
what’s that relationship going to be like you tell me if you know nothing
else what kind of relationships going to be if you got two people in a great
state tell me what’s gonna be like now if I’m having a soliloquy you will get
anything out of this I’m asking you to man answer the question just so you
refer back to your firm I’m doing it because if you sit passively no memory
of it but if you activate your nervous system by raising again by asking
questions by yelling out the answer they names your eyes who’s willing to do this
and you are leaving it said awesome so if you’re going to take it to the next
level you would just do it right away because you guys are so in that nice
beautiful deep trance are you really like this all the time I doubt it
seriously you’re going in that school learning process and I don’t want to
have you waste your time that way so let’s do something to start with stand
up shake your body out just for a second and the sittings check it out check it
out we get up and here’s elect you to do high energy too high energy people what
kind of relationship are they can have it they’re both feeling great what’s the
relationship we like come on tell me are they going to deal with challenges in a
great state yes or no so our state is the most important thing that influences
our capability are results of what lots of people have capability but activating
it comes from energy when you are energy rich you have a different life the
higher the energy the more things can get done if there are problems in your
high energy state can you solve them quicker yes or no and what have you got
two people in a medium like okay state nothing about each other so the wife is
kind of okay what’s the relationship life do my guys wanna do is okay when
you got two people in a crappy States in a lousy state and they love each other
what’s still gonna happen tell me quick it’s gonna be a lousy relationship
you’re going to have pain you’re gonna have problems
that’s also true in business the more energy have the more things can be
organized quicker faster making happen you can solve problems when your energy
poor even smart people don’t maximize and the problem is in our culture today
because of technology technology is starting to condition us instead of us
this condition the technology today we sit so passively if you walk into most
businesses today everybody is in a deep trance and you can see it because
there’s very few rooms that I walked in there are as dead as this one was when
we started here and yeah I know you’re not dead you’re the peak of the
performers in the world but we’re internal when I say that there’s nothing
wrong with being internal but there are times we got to be externalize to make
it work who’s with me on the sack and so what I’d like to do is let’s see if we
can do something a little different but we don’t want to leave here with us have
you come here listen to those interesting thoughts and go we want to
go home and you make the shifts in our lives
who’s up for it say I so to do that we’re going to do some unconventional
things to get things moving in here so we have a different level of energy so
I’d like you to find somebody nearby right now point and go I owe you
now think what you mean it ah you want MPI oh yeah now is the eye on you what
you’re really saying that moment is I am challenging you
you low-energy person and what we’re going to do is where does energy come
from ladies and gentlemen someone tell me where does energy come from food and
energy comes to food how many do you remember last Thanksgiving where you
were last Thanksgiving yeah and Thanksgiving what you do you have plenty
of food and after you ate everything in sight
it says I’ll never eat again and someone said pie with okay who remembers and at
the end of that what did you do go for a round would you feel like after all
they’re through telling you I let out go to sleep there’s no energy there’s no
productivity there’s no Joy’s are justly right so it’s not food where does the
energy come from come on how many agree with heat it without energy we are not
going to maximize if you agree vision except yes thank you so much so let’s
start to create that energy so we’re becoming from it’s not food sleep how we
respond for eight hours and you still freakin tired his head how I know people
to look at it just to be around them they make you feel tired now so it’s not
sleep who can renovate we have no sleep whatsoever you’re totally psyched to
include something happen your wait for hours who knows the book enough say aye
I would say me where the energy comes from is psychology it’s a decision about
who you’re going to be and what you’re going to tolerate for not in yourself
and those are the highest energy if I said to your Richard Branson energy
rates or energy for a quick okay fire penny up and if you’re into energy for
yes the room when I walked in here energy rents imageboard good so should
we change that yes sir good they say wake somebody it’s a
replacement because I owe you when you’re really
doing this challengeable and I want to see if you can do something fun I do
this for the best athletes the world presidents you name it sounds crazy but
what we want to do is we found that you can change your energy just by changing
where you move perfume overs if you decide
energy equals emotion emotion is energy in motion and so if you try to get
yourself pumped up in your head it goes in circles and willing for pump up
you’re looking for fuel few little movements how do you can tell me where
you were the moment you heard them it was about nine eleven way back way I
remember where you where anywhere in the world was all kinds of countries here
because you see he know exactly mirrors like this where we want to 8:11 nobody
has a clue why information without emotion is barely retained information
is emotion can get in to take action kitchen move the reason people
traditionally don’t after what they’ve learned is they sit in a passive state
like we’ve all been trained to do that’s why before I talk about anything I want
to shift this with you if you’re willing to who’s up for it on then V a little
plate what we’re going to do it again whereas they own you get really crazy
and then what we’re going to do is you’re going to outdo their energy for
just 30 seconds you’re going to jump celebrate like a little kid like the
most interview have trying to outdo their energy for 30 seconds already look
at something quite a go out yeah no I don’t you
don’t you high-energy place and going to maximize
or are you going to under-deliver which one is the energy habit yes I want to
make sure we maximize that happen so maybe since the Energy’s been lower
which try something every one of you in this room is the person of influence
some of you don’t look at it that way some of you do some of you it’s your
identity you’re a leader but how many consider yourself to be a leader of
something let me see your hands awesome what does the leader do what
makes you a leader what’s your job no not motivate got great people you
need a motivator might not even motivate you you don’t need motivation a leader
gets results how do they do it they maximize resources and the greatest
leaders in the world have always found a way to maximize better than anyone else
and when order maximize resources one of those steps is intelligence one of that
is hunger see markets about us hungry today as when I got to know him 17 years
ago we’ve known each other 27 years but 17 years ago we really started working
together personally and if they look at Richard Branson he’s hungry today as
when he was 16 years old working in a crypt coming up this idea called virgin
hunger is incredible energy is incredible but we also have to ask the
question what makes people phage who here in this room has ever failed to
achieve what you really wanted like a goal a dream a desire they shan’t say I
again if you don’t raise your hand you live out of the shit – don’t you god we
all fail so when you fail tell me why you fail no one will fuck about failure
do that everyone’s talking about success but let’s be honest when you fail to
achieve your goal why or if it wasn’t you how many about other people fail you
let me see your hands they I so now we got all the victims perfect
so here’s my question when you fail to achieve your goal why did you fail tell
me what’s that you quit too soon very nice
that’s an honest answer give a hand that’s great commander that please come
on something else why did you fail didn’t take action got distracted fear
come on what else didn’t have the right people people said didn’t have the right
leader sir right come on Laos didn’t have the money didn’t have the
capital didn’t have the technology give me other contacts what’s that making
excuses which all this is isn’t it by the way I’ve done this who’s done
this who’s made excuses like this to yourself let me shoot your hands the
first time I ever asked this question was when I spoke at Ted way many many
moons ago was when it was really tiny here in Northern California and they got
up and told me you have 18 minutes and my shortest seminar by the way the
reason I’m somewhat stressed I want to add so much value to you today and I got
less than three hours and I walked in the room and your Energy’s low I’m like
I really want to serve you I didn’t cover you a frickin speech I don’t do
that I came because I love this man I came here because this community is
going to create 1.9 million jobs in the next four years pretty amazing
we’re living in a time it’s crazy isn’t it live in a time where we are in
America where the economy everybody looks at our
fievel economy is what people are looking at and wanting that’s how bad it
is in the world we’re living in a time where people don’t know what to think
next what economy around the world has been inflated not with dollars or money
we don’t even print it anymore we couldn’t afford to we put ones and
zeroes and computers we’re living at time for the first time in 5000 years of
banking where banker now says to you in most parts of the world here’s what I’ll
do give me your money and I’ll charge you
and take your money negative interest rates how do you
explain that who’s dumb enough to do that Toyota is offering you bonds right
now you know what they’re offering for the bond 0.001 it’ll take you 69
thousand years to double your money one time that’s the world were in today
we’re the place of such uncertainty and I’m here because there are tools that
mark and I have used over the years and all the people like now that change
their lives and their businesses I’m also here because this is the community
that I know is socially conscious because I know what the values are of
this man and they’re mine as well I’ll give you an example when I look at how
to create answers I don’t look for the excuses I look for what can be done and
what I found is this I when I first did this at 10 years ago I asked this
question if I walked in one of the only times I was about as quiet as this room
and I asked people in the other room in those days is very small it was the
heads of Google the guys from Yahoo Steve Jobs was in the room pretty great
group faculty the day that they came out with a technology that made this happen
they should have the first time from MIT they pinched things and pictures grew he
can move things with your fingers and we were so blown away and Microsoft would
invoke the entire thing that was demonstrate was a tabletop with pictures
and Steve Jobs quietly walked back and went I’m gonna use that for a phone and
change the world right so here’s what I said that day I asked this question of
how many of you’ve ever failed not one hand went up I said I know you’re out
there I can hear you breathing and so how many failed and now everybody raised
their hand and I said when you failed why’d you fail and I heard some of the
same things I heard here what were the things people said didn’t have enough
time didn’t have enough kappa didn’t have the right technology didn’t have
the right contacts right didn’t have the right people didn’t have all these
things and in the voice in the darkness cause very dark room heard this voice
say didn’t have enough Supreme Court justices and he looked at it was Al Gore
Vice President Gore there and and everybody started clapping right like
crazy and I looked at him and I said that’s one way to explain why you didn’t
become president it states but I said it’s not an
accurate one I said pretty easy for me to say I never ran for president but
let’s see if what you guys have been true or not when you told me all the
reasons why you failed you told me resources you were lacking courage is a
resource right time is a resource money is a resource people are resource
technology is a resource but here’s the challenge resources are never the real
problem we all know it if we look around think about it you can get the resources
if you’re resourceful enough resources are not the challenge its
resourcefulness so what is it we’re really missing in some form of human
emotion that we learn to value less and less than a technologically driven
Society see if you’re creative enough and you get the answer yes or no yes or
no and creativity is a resource if you’re committed enough can you get the
capital yes or no and you care deeply enough for other people well you get be
able to help you yes or no are the answers there if you’re resourceful
enough yes or no and in fact whenever you see people in business that fail it
will always tell you they were missing resources when they really just weren’t
resourceful enough this man is incredibly resourceful I’m resourceful
every person that I work with has gone from nothing to a billionaire and I’ve
interviewed 50 of them just in the last four years to give you an idea which I
gave that book I’m not going to talk about that I just want to give you a
gift because I literally spent four years of my life interviewing these
people and they have none of the people I interviewed were from the lucky sperm
Club they all built it from scratch they did it by doing one simple thing you got
to do in business which is finding a way to do more for others than who then you
yourself but more than anyone else in the industry you got to find a way to
add more what and when I did these interviews one things that came across
when I was doing this is these people just took no excuses they knew they
could get the resources if they were source enough so what are the ultimate
resources creativity joy love determination flexibility with those
things there’s nothing we can’t get who grieves me on this day I
and then I turned back to Vice President Al Gore and I said you know so I heard
you saying in have enough Supreme Court justices but last night I watched you to
give a speech and he gave his Inconvenient Truth speech for the first
time and he was so passionate al gore was passionate it was an amazing thing
I’ve never seen it before and I said to him I’ve never seen you that passion
ever before I said I watch the debate between you and George W Bush and I want
to vote for you but I couldn’t you just didn’t have the energy you kind of had
an attitude I said you were not resourceful I said it never should have
come down to justice is having to make that decision it’s because you were not
resourceful enough and there’s this pause of the room host and everybody
stood up in democratic Northern California and started clapping like
crazy and Al stood up became mine I give you a high five a little hug and after
they said get him run for president you should no no no but the point is its
resources and you’re sourcing enough you can do it so when I was writing this
book I decided to get a little resource for myself and I thought gosh I turned
for no money for food and somebody sent my family when I was 11 years old and
they came to the door literally on Thanksgiving and knocked on the door and
here is this tall guy standing there with bags of food and in a pan on the
floor of the ground with an uncooked turkey and I’ll never forget he said is
your father home and I said just one moment and I ran to get my dad think
he’d be so excited and unfortunately was not he was annoyed even though we didn’t
have any food and the man said sir this is a gift of youth someone knows you’re
having a tough time they want to have a beautiful Thanksgiving and my father
said we don’t take charity he went to slam the door in the man’s face and the
man kind of had his foot here and it bounced off his foot and he’s holding
the back still and he said sir he said this is not a handout everyone has tough
times this is a gift the person is doing it anonymously they just want you have a
great Thanksgiving and my dad said we don’t take charity start to slam the
door again just don t put his shoulder into it and he hidden bounced off of him
he men he says that my father I thought my father was going to punch him he said
to my father don’t let your family point straight at me don’t let them suffer
because of your ego oh I thought there was going to be a
fight I dad gave the Scout took the groceries threw him a table
slammed the door never said thank you and that day impacted me it’s why I’m
here right now because that day I have figured out a question in my mind which
is how could my father be so angry about someone helping and how come I was so
happy and the reason is right now is you’re listening me in every moment of
your life you’re making three decisions you might want to jot them down and see
if it’s true right now the first decision you’re making is what are you
going to focus on because whatever we focus on we feel and most of us let the
world control our focus you know people say we’re in the Information Age
we’re not the Information Age the Information Age died a long time ago
we’re drowning information we’re starving for wisdom aren’t we and so the
bottom line is you look around and I see my father and what did he focus on he
focused on the fact that he had not provided food for his family how would
that make you feel if you knew you had failed at that level you can get he was
beating himself up I focused on the fact there was food what a concept
I was so excited he focused on he not provided it the second question we asked
every month my life is what does this mean is this the end of the beginning is
this person dissing you is this person attacking you is this person challenging
you this person loving you is this person coaching you whichever meaning
you make is going to termini remotion am I here to pump you up and motivate you
am I here to serve you I’m here to offer you some pieces you can make some
decisions from the could be life-changing if you want them to you
get to decide but whatever you decide is going to be your experience today and
every day of your life and most of us don’t make these decisions consciously
we’ve got a conditioned response based on our past so for most of us the future
is pretty much going to be like our past we might make more money we might do
better in business but we run the same problems over and over again how many
can relate in some way inside here raising hands you can say I my dad said
the question what does this mean I know what it meant to him because he said it
out loud over and over again to all of us I knew we focused didn’t have the
food he didn’t provide it because he said I failed my family I am a failure
there’s no food for my family that couldn’t be if they
failure and bond line is out of that experience he made the third decision
what I’m going to do what he decided to do was leave our family shortly
thereafter which at the time was the most painful experience I thought of my
life but it turned out you know your worst experience of life can become your
best if you decide to use it and for me I said I god there’s food but the big
thing to change my life was the meaning and the meaning was strangers care
that’s the meaning I pulled out of it my father always said no one gives a damn
about anybody else and I had plenty of evidence in a way we lived our life and
the people around us you know there wasn’t anybody coming to help before
that ever and we were always in a challenged place well I started
believing strangers care it changed my whole life one belief can change your
life today you can make one decision in the next little time we’re together and
literally change your life without hyperbole without BS without
exaggeration not positive thinking because our beliefs create our beliefs
destroy our life and we have to become conscious as which ones are empowering
us we use them more which ones are pulling and most of us are going so fast
responding to our world that we don’t actually stop and really check in and
feel what’s really going on so my third one is what am I going to do I decided
someday I’m going to give back I’m going to do this to other people because this
changed my life and so I have I started when our seventeen I sided feed two
families and it was I don’t have any money but I was like committed I went to
the grocery store I got two baskets I thought I’m going to see two families
for like three days and what makes this incredible Thanksgiving for their mom I
know what it meant to me it’s going to mean that to them and I went to the
store manager since I have much money and I said here’s what I’m doing my feed
to families help me out give me a discount they gave me 10% off and I
thought cheap bastard but I took the 10% and it was the best shopping spree had
ever gone out of my life and I’ll never forget I’ve called a local church I was
connected to you and I said who do you know that needs help it won’t ask for it
because that was us and they gave me the names of two families and I’ll never
forget I went to the first fan lated it’s it shaped everything of my life
because I borrowed an old man from the front of miles I didn’t want to drive a
stick-shift so that was very interesting drive
and I go into the groceries and I pull up the first house and I wrote a note
and I’ve done it before I got there and I said this is just a gift from a friend
have a beautiful Thanksgiving and just know that you’re deeply loved everyone
has tough times and if you can someday do well enough do this for one of the
family and pay it forward I put love of friends I didn’t see where I was and
they had someone else write in Spanish in the back just in case they didn’t
speak English which was really helpful than when I got there they didn’t speak
English and this woman about this tall opens the
door and she sees me holding these two things I wear t-shirts and jeans because
I wasn’t going to be the giver because I remember that insulted my dad so I just
made sure that was just like I’m the delivery boy and this woman screamed and
she crapped my neck and she pulled me down and start kissing the side of my
face and I was like no no delivery man delivery man so no no no no and she I
couldn’t understand and then she finds his gift gift God gift God gift from God
and so I said yellow tear there’s like no delivery guy and so I kind of motion
where I put these groceries and I’ll never forget she motioned me in and as
she did she had four children and one hit one leg one hit the other they were
starving for love and attention and they were really starving for food too and
when they saw this they were so excited it just lifted my soul and so much so
that then they followed me back out to get to the truck Savannah I got some
more bags when they saw the pumpkin pie it was over and the moment that is
seared into my memory of my life that changed my life was seeing at the end I
I didn’t want to leave but I had to I go to the other food and the one little boy
I just would not let go I like looking up to me and it was just one of those
surreal moments in your life because I love that boy one day not that long ago
and so I walked in there and I tried to get my hug and finally try to excuse
myself and I don’t speak any Spanish I felt embarrassed I should have but I
turned the woman and she’s crying like this and smiling and crying quite a
mixture of emotion I’m feeling myself trying not to cry and then you know all
of a sudden I try to say Happy Thanksgiving I didn’t know so I said so
least not be bad I knew those two words and I got in a
van I never got I took the thing in reverse backed up I looked up in the
rearview mirror and I saw her face with the four kids there and I left out one
little detail that I found out her husband had left her a week before with
kids with no money and no food I had no clue you want to talk about guidance God
fate whatever you want to call it but it was that grace is what I would call it
and I never I just started bawling uncontrollably and I thought why my
crime is this a beautiful moment I realized in that moment the worst day of
my life was the best day of my life because what I have ever been there if
my father had been the man I wanted him to be in my life if he had stayed if he
had done the things that I wanted to do I wouldn’t have the drive and so I said
to families that time that Thanksgiving and then I went from there to four and
then to eight and then I got a little small company I started and they all got
involved and then I got 200,000 people but I got to a million and two million
in it out about 12 years ago it’s a two million people through my foundation and
then I matched it I’ve been matching every year since then four million
people here to be fed to give an idea and then when I read this when I was
writing this book I got really resourced about these guys are multi-billionaires
I move into that direction which is an incredible privilege and I’m doing this
good work but I got to step up my game because we’re always watching these guys
make billions we’re also in a world where the rich are getting richer and
the poor are getting poorer it isn’t right and we all have something we can
do about it and people like you are the ones that will do that if we succeed we
have more we can give if that becomes our our ethic our way of being and so
the bottom line is I thought you know what how many people I said in my
lifetime and at that point I’d said forty-two million people in the course
of my life so I thought what if I did that in one year and I got resourceful
and I found out how to do 50 million people and I got more inspired and I
said 100 million people last year so the real reason I’m here is the other reason
is I’d like to call to you to do so well that you could do well for others
and if you won’t give a dime out of a dollar I can promise you won’t give a
hundred million out of a billion this guy did it when he had nothing I’ve done
it what I had nothing that’s why I’m doing it now doing well that’s really
wonderful and I was here in San Francisco and I just happened to see
somebody else leaving newspaper and I was here earlier this year I was doing
some business and I saw that a group of nuns a group of sisters from Notre Dom
were getting kicked out they’re feeding the homeless and they’re about to become
homeless and one of the richest communities in the world here San
Francisco the tech community and I couldn’t believe that no one was doing
it so I went met these sisters and said let me negotiate with your landlord I
don’t think he wants to be hated by all humans and I met Kevin Bacon over here
from San Francisco Chronicle and asked and how do I get these nuns he
introduced me to them and sat down with a knife wouldn’t they oh she with his
man it exertional and there was great leverage do you want to die you want
everybody hate you so I worked it out so my intention was work it out
give him 50 thousand dollars so he wouldn’t raise the rent keep them in and
then I promised them I’d get them out within the year and help them find a new
place and I got so inspired the nuns started looking for place I was gonna
help them lease it these were looking to buy a place it’s like how you gonna buy
a place you have no money is that we are paying to God that someone will show up
and buy it for us I’m thinking shit so I bought of a place they have their own
place so I’m not sharing live in San Francisco what am i doing doing it here
but if you’re resourceful you do what’s right wherever you are and then we got
of a place and then people are fighting us on the soup kitchen and then so I
need a new place for them to be so Marx never acknowledged it but I have to
acknowledge I call my buddy has a mark I bought the soup kitchen how about you
buy my condominium and mark did he bought the place that they all live how
to have for Marc Benioff over here pretty amazing so before I go any further if you find
real value by the time I’m done here and I believe you will significant value
since you came here and paid something I’m sure I’d like to invite you to match
me and helping either these local sisters or feeding America and I will
match whatever you give ten dollars ten thousand dollars up to five million I’ll
personally match this room is filled with some players if you’re at that
level I’ll do it if you want to get resourceful and given ten bucks so
resourceful and give ten thousand a resource won’t give five million I’ll
match you or if you just want to help these nuns I don’t want to point it out
I bring this up really simply because whether it’s becoming twelve United
States or feeding your family or feeding the world or changing your business
comes down to resourcefulness they ask Sam Walton in the 1974 had 78 stores and
if you read The Wall Street Journal and if you read a bunch of this reviews done
by the financial community they all said in that year sell doesn’t mean no why
they said sell sell Walmart’s in nineteen seventy four seventy eight
thirds why would yourself because they said he’s out of luck the r-word what is
it what these sources he has no more resource there’s no more cash he has no
more capability and Plus who else is going to why buy this cheap shit except
this crappy little parts of this South no one’s going to want this anywhere
else and at that time who are the biggest
retailers in the world number Sears and Kmart what happened at Kmart bankrupt
look at this slot number stores 1300 857 came out with 65 times Walmart where’s
Walmart today ladies and gentlemen how many stores throw out there it’s the
dominant player on the face of the earth today you got eleven thousand stores and
a half a trillion in sales a thousand dollar investment back then if you
didn’t listen those people and you never put another dime in would be worth
twenty-five million dollars today cuz people underestimated his
resourcefulness business is resourceless your career as resourceful as you want
to move up get resourceful and the only we going to do that number one it isn’t
enough to be intelligent I know you’re smart as hell if sometimes being so
smart puts an ego on us and makes us not mad
sometimes our resources who’s with me on this raise your hand say aye and I’m
here I want to say listen if you lose your hunger if you’re willing to settle
for less than you can be or do or create or share then you’re selling yourself
short and you’re going to make your life have-nots the juice it deserves
who’s with me here say aye so if we want to know what it takes to succeed you
already have it every one of these resourceful but if we want to take it to
another level what’s the level we want to get resource left let’s fuck this is
first in your personalized okay is that there are you still with me great by the
way if you think about this if you want to know what it takes to succeed in
business if you own your own business how many your small business here where
there’s an owner in the room raise your hand if you’re an owner of the business
awesome how many of the kind of a medium-sized
business here how many your enterprise size let me see how the enterprise size
businesses how many have no idea what size your business is you or your to
time information freaking hands thank you very much so whatever your business
size at the Paley is if we want to know what it takes to grow business all you
got to look is the most successful businesses or you can go back to Peter
Drucker Peter Drucker said it 30 years ago he said all businesses is two
functions innovation and marketing innovation and marketing employs
everyone else you can’t have accounting without a company isn’t constantly
innovating and marketing so let’s write down what those are because it’s also
true in your career if you want to move up within a company or grow your company
you’ve got to innovate and market what is innovation it means finding a way to
do more for others than whom anyone else if you become the dumb and for selim or
for other than anyone else it’s probably you begin to realize business is a
spiritual game because what is every religion in the world talk about every
great philosophy of meditation talk about trees thy neighbor like thy love
thy neighbor like thy and yet how many people really do it if you’re innovating
you’re looking for new ways to make life better and the way to do that if you
want to jot down one thought that will change the game the most in high
intention quality business owners fail to do as small businesses and medium
certainly an enterprise is they forget they start falling in love with their
products and services that is death in the world of constant change you have to
fall in love with clients this guy over here and I’m
willing to smoke and it may sound like to you but I love mark I love him dearly
not all these years and you must have great respect for her you wouldn’t be in
this room we’ve all benefited from what he’s created that vision made from
decisions but this man is nothing but innovation it is in my opinion Forbes
how do you win most innovative company five years in a row for half decades
straight you do it because you not fall in love with his products he’s always
willing to change the product give a damn the product hears about you he’s
thinking constantly about how can I make life better for you
he just got traveling before he got here to eight different cities he works
around the clock he’s so excited he’s gonna do another eight cities right
afterwards because he wants to know what do you want this entire company that
dominates its industry is driven by that concept of innovation you don’t fall in
love and don’t follow up with your job fall in love with somebody you want to
serve within that company those clients because if you do that you’ll move up
within the company as well if there’s no limit to what you can do if you add more
what add more what come on guys add more what I know you’re starting to drip down
into that state nothing wrong with it but let’s get in our bodies cuz I know
you’re intellectually but most of us know the truth intellectually we don’t
do it people know what to do they don’t do what they know cuz you got to get it
where it’s activated so innovation that’s what innovation is about but if
you li innovate like crazy that’s not enough you still got to be an effective
marketer fat who’s ever seen someone who has and in fear your product or service
to your own and they’ve had Vigors revenue sales in fact raise your hand
how many seen this probably been annoyed by this say I and why cuz they either
innovated more you were wrong because they were a better product but go often
they were better marketer does the best product or service always win yes or no
no the best marketed product will work at first but if it’s going to be
sustained in us to be the best product and the best marketing companies like
Apple companies like Google companies like company you’re in right now
Salesforce these are the companies that do both innovation and marketing and if
you were an employee of someone and you’re saying what’s my ticket to make
my life the way I want it it’s innovation of marketing within you
it’s finding out what can I do to add more value to this company what can they
get more values to our clients what kind of do you think that happen and then how
do we make people know how to get people want to do business with me want me to
move up in the organization that’s what it really comes down to now here’s a
question marketing today is marketing today easier or harder give me your
first gut reaction nice and loud which one
say it again easier harder I’m hearing a lot harder raising it to think it’s
harder ratio do you think it’s easier ok well the room is about 60/40 and sounded
worse much harder people talk harder it’s hard ours both of you are right
it’s easier to harder it’s easier because there’s more ways to market and
there’s cheaper ways to marketers social media there’s on these incredible
opportunities it’s harder because there’s so much more competition it’s
hard to get people’s attention today isn’t it right everybody’s trying
attention where is advertising today tell me where is it everywhere I thought
it’s unbeknown is yeah it’s on people’s t-shirt this on their ass it’s crazy in
fact right now a lot of retailers that deal with Millennials are in deep
trouble right now because they don’t want to wear a label if somebody’s
branded on anymore it’s a whole different culture and you’re seeing
these companies are going right now massive drop in profits I forget what
the hell do we do why because they didn’t innovate enough they didn’t mark
enough to find out what does this person really want need they fell in love with
their product it’s still in love with their service didn’t fall in love with a
client understand what do they want what do they need what are they fear and by
the way that’s true with your the business or whether you work in a
business that’s number one job for all of us that’s what makes the economy go
who’s with the here say I you know how many 15 years ago research showed that
the average person if they’re exposed to advertising would see an average of four
exposures before they took action that would be average some people through the
first time some people do it nine times but the average was four so then do you
know what the average is today ho they just put it up thank you very much I was
very helpful 16 so those that said harder you’re right it’s harder because
it takes so much more but that also that your message isn’t very engaging if
it’s engaging enough you get them in the first time now how do you do that
today well if you’re a small business you go how do I compete we’ve seen all
these companies disappear like there used to be these small bookstores and
then who came along barns in noble and they thought they owned everything and
then who came along Amazon and guess what that’s the game who did you use to
search with years ago before Google well company I can’t even hear you right
Yahoo right but no one searches Yahoo now right they got displaced that this
placement came for the innovation and marketing vision if you fall here say I
so if you’re not going to break through it if your small business I’m sure you
freaked out about it your businesses you think I’m just going to spend more money
today’s many more money isn’t enough today people want something as authentic
and real who’s with me on this AI and without that you really can’t even get
their attention the old ways don’t work how many of you don’t even see banner
ads anymore they’re like invisible to you when you’re on the web page yes a is
s true give me a raise yet if you literally don’t see the banner ads raise
your hand I want you to look around the room and look at the percentage that
don’t even see it so lesson was no better at what you have to do today is
find a way to add more value even in your marketing where your marketing is
providing value where you’re providing information insights where you become a
trusted resource this organization is great marketing organization and the way
they market it don’t just send you a bunch of stuff and say buy it they put
on conventions like this and say let’s bring the very best that exists let’s
bring whoever we can let’s do whatever we can to make sure these customers
lives are better and that’s why you have an allegiance the technology works but
it’s more than that remember back in 1997 when a little
company called Apple was not the most profitable company in the world when
they were on the verge of bankruptcy and they seem to have no resources but they
had one thing still they had groups of people I was one of them that like my
whole companies they all went to Microsoft and I was like I’m keeping my
Apple and my creative team is gonna have Apple
we stuck even there is no software with terrible but they created something
different watch this no disrespect just you give me the real feeling I’m gonna
say a company name you make a sound you associate to that company make the sound
don’t hesitate from the gun Microsoft Microsoft Apple Apple that’s the
difference there’s billions and billions of dollar difference in those little
emotional differences that you can hear in a voice think about the difference in
what’s there so having the ability create a ravening stand client not a
satisfied customer satisfied customers go away raving fans stay and so the
component that I want you to look at though is what will really create that
now big companies will find you still major advertising fact I got a phone
call a couple years ago right before the Superbowl and it was a group from Nike
and they said we want to do a commercial and we’d like you to start this
commercial but I said listen I’m the wrong guy I love your product and I said
for years they did freaking infomercials I didn’t want anyone former shalls’ just
no way to get my message out so then I you know you’re between spray-on hair
and thank diamonds and stuff and I said I hated it but it got me the president I
states of the client got me Serena Williams was the client got me huge
Ackman as the client I got me steamed where’s the client cause people got
exposed to my actual products that they bought and it made a difference in their
life so I said you know I don’t really want this but I’m doing this and I sure
as heck don’t want to do a commercial and I said I love you no great great
choose grade everything go no this is really special
I said Kobe Bryant has created a new shoe it’s the most incredible shoe not
thinking bullshit bullshit bullshit right what’s the difference between Nike
and Adidas marketing isn’t it true what is really difference those shoes nothing
you just did to learn to brand just do it or you learn to brand I don’t even
know indeed is I don’t to show you white Nikes doing better I for some people
right it smell difference but they said listen hear us out we’re going to do a
commercial you’re going to love this because the commercial is going to be
where Kobe is going to pretend to be you and then he’s going to be coaching the
most successful people in the world and he said you’ll be one of them you’ll be
sitting there but you’ll also we’re gonna also have you know we’ll have
Serena Williams there and we’re going to Kanye West and we’re never injured
Branson I said Richard’s one of my friends I
said Serena’s with my friends and clients
I know Kanye if I call them now they’re going to tell me going to be in the
commercial and they said if you are they will so I called Richard we’re so type
of meeting like two weeks there in London I said are you really gonna come
film this because if you are I go great there’s a meeting in LA I’m in for it
okay so with you this little commercial what the hell is that and that made them
sell a lot of shoes their mind because all they understood is something and
they feel sense did anybody see anything about shoes that made any sense in this
no because the marketing was to match how much it costs to put all those
people to room and do this little endorsement that was a huge sum of money
those are some of the biggest players on earth and they got the return because
people don’t buy products they buy emotions they buy identities if you buy
a Volkswagen you’re buying a different identity than if you’re buying a Ferrari
and people buy Volkswagens think they buy Ferraris are absolutely stupid if
you buy Ferraris we people don’t go what’s wrong with them because we all
identify things and branding is that identity so today though you can do this
with almost no money your small business or even a big business it’s now it’s
about using your brain to brand differently there’s a some of you
remember the Chilean miners remember the Chilean miners that were stuck on the
ground for what seventy days whatever was how remember that story you should
it goes with all over the world and when they were about to get out somebody
really smart figured something out we want to spend that kind of money we
a bigger impact than that right away if we’re just a little bit creative and
we’re a little resourceful remember and so a little company called Oakley said
what’s going to happen when those people come out and they’ve been underground
for two-and-a-half months they’re going to be blinded by the lights so they flew
one of their guys with 32 pairs of glasses which cost them about $2,000 and
that’s probably whatever not even $2,000 and they got a half a billion dollars
advertising that picture was on every major newspaper every TV pieces around
the world that seems to being resourceful as a marketer or just going
and spent a ton of money and hoping you can still be part of that old order how
many follow say I now you might say but Tony we are company we sell data we sell
something else we don’t sell something emotional people to buy for a motion
you’re wrong they still buy an identity but right not bad you know Harry Potter
they’re opening a brand new Harry Potter that they’re going to do down to
Universal Studios and people are waiting for years and of course Universal had a
budget I apologize don’t member the number of what it was a gigantic marking
budget but fortunately the person running marketing was much more
resourceful so you know she did she decided she was going to spend not one
dollar on advertising not a penny she wasn’t going to make even a commercial
to go on the web she called the 12 largest bloggers in the world who were
experts and followed on Harry Potter she said it midnight send them a special
invitation there’s only 12 of you here if you’re late by one second you’re off
the call we’re going to give you a special insight to what’s coming she
spent an hour on the phone telling them the story what was going to happen and
within 24 hours more than 250 million people around the world through
everything about what that Park was and then spent a penny because she was
resourceful don’t tell me you don’t have the resources if you don’t it’s because
you’re low-energy it’s because you’re so freakin smart
you’re in your own way you’re getting your brain being smart you’re staying in
your head I tell people stay in your head you’re dead
it’s the heart where you’ll find the breakthrough who’s with me on this AI
and that’s also true with your company or whether you’re an individual the
company wants to move up because I know something is like well that’s
for the company what about me this is really about you in the end how you
could be more resourceful to innovate bring more value if you brought that to
Universal do you think that woman’s going to move up in that company you
think people in that company that I want her to be a cop executive there is no
limit the only limit to our impact is our creativity and caring if you’re
clear enough and you’re creative enough there is no women but most of us allow
our mind to get in the way we get caught up or we just do what we’ve been doing
and we do it a little bit better but that’s not going to make you feel alive
it’s not going to fill joy in your life now here’s a question is it possible
that the breakthrough you’re looking for by the way how many came you’re looking
for breakthroughs for your business or within your career make sure that that’s
one of the main reasons you came here besides to party could you get me all
about last night I know you’re out partying like crazy how many came here
for some breakthroughs right hands back great breakthroughs or sometimes
counterintuitive sometime it’s a LITTLEST thing they’ll do it I want to
get you to think about this this business because you could make
breakthroughs then no one thought because you’re looking for the big thing
if you’re a tech person is you’re a salesperson we all think of certain way
based on the way you’ve been conditioned and trained but if you think outside the
nine dots if you do what everybody else does you do a little bit better you have
a little advantage but if you do what no one else does you have a gigantic
advantage so I’ll give an example what did Steve Jobs do in 1997 when Apple was
almost bankrupt and he had no real money one thing is they made a deal with
Microsoft which was like evil empire to Apple but what did he do what was weird
he did come up with product even if time he came up with a product that most
people would say well there’s no innovation in fact his engineers the
people inside they’re all saying this is a piece of crap you want to build he
said trust me we’re going to do this I don’t think he’s a trustee he was a
little more intense than that right he said this is what we’re going to do
don’t question me I think it’s what he actually said you probably know what he
said you were good buddies back then and so what happened he I know what had
happened cuz one of my dear friend said to me one day we’re talking about
computers for some reason I know why but he says my grandmother wants a computer
for the first time and I said what kind he said that’s what I asked her and she
said a pink one remember what happened with the old iMac
you guys remember that break dude that’s what kept the company alive and all it
was was what color were computers before that we’ll call it with that throw up
bays were they right and all of a sudden all he did was come out and ring color
that was massive innovation now how much creativity how much money did that
should cost that’s what we’re talking about when I talk about being innovated
you want to think outside of it I’ll ask you a question where were you in 1999
where were you living what were you doing for a living you’re partying like
was 1999 who remembers where you were in 1999
okay now that you’re there stay there for a moment 1999 answer this question
for me if in 1999 what was the dominant computer company in the world who was it
quick Microsoft controlled what 98 percent of
all computers through their software 98 percent that’s a fairly large market
share right now at that time bill Gates had a really beautiful vision brilliant
vision he want to get rid of all those botanic encyclopedias and he wanted to
create this online resource that would allow you to be able to know all the
knowledge of humanity for everyone anytime and he had a budget that was
virtually unlimited and some of the smartest people literally in the world
that worked at Microsoft is it true yes or no smartest people unlimited money
that’s called unlimited resources now his competition was a group of
people working as volunteers all volunteers no money no background no
experience no infrastructure and supposedly not as smart because they
certainly weren’t paying that kind of money
to be smart if I asked you in 1999 who would you bet on be honest if you had to
put a sum a large sum of money Microsoft with all the resources are a little
group of volunteers called Wikipedia who would you bet on tell the truth nice
and loud go that’s right and you would have lost heavily and the reason I tell
you that is really simple when we talk about innovation when we talk about
breakthroughs sometimes the littlest thing is the biggest thing
the littles thing by the way being first is not enough anymore either
you can be first and then Apple comes alive takes it from you afterwards why
being first is not in there was a company called Z mio that was first in
the marketplace doing what now most of you think YouTube does in fact if you
looked at it back then we saw V me Oh you look saw YouTube two-year difference
between them I know Chad who created YouTube really guy and what he did was
really good like each he modelled them he solves they did he modelled them if
you look to them visually back then they looked very very similar they did the
exact same thing the one was sold for 1.65 billion dollars a couple years
later and the big big difference what was it it look at them visually look
pretty much the same someone tell me what was the 1.65 billion dollar
difference now they upload it the same way speed it has the same speed if that
V Mia was a little bit faster a little bit more efficiency in the beginning
somebody just said it you must know the story sir there were look it up put it
up on the screen there there is one share button versus nine share buttons
on YouTube somebody said the more you asked asking you shall what receive if
we asked enough time to share but when people share you get that geometric
multiplied effect we all understand now that difference is the difference
between two large companies one of which is kind of nice but is dwarfed by
YouTube and the other which went on to become the basis of where most people
split with their time and the energy for a lot of people for creation so I want
you to get that if you and I are going to go to a different level all you got
understand is it isn’t beyond your reach it’s beyond your reach if you’re low
energy is still in your reach if you’re Unruh source let’s down your reach if
your ego tells you you’re so smart we need to put our smarts aside and use
them with enough emotion and connection to say how can I add more value that’s
where the game really changes who’s with me on this AI now so that comes down to
then how do we really make sure that we succeed that how do we get this
resourcefulness in our companies how do we do within ourselves we’ll start with
the companies the most challenging thing in the world
today is the term you know this is we all use these terms they come buzzwords
we hear them so much but the reason they start out is because they’re usually
true and that buzzword is engagement right I know mark is obsessed with
engagement I’m obsessed with engagement when I walked up here I’m right up here
they wanted me run from back there it’s hot as hell and I’m looking around
nobody’s engaged what the hell and so I know I can’t serve you if we don’t
become a gauge together I can’t do that if I just hear and talk to you and talk
at you so that’s why I asked you and I really thank you for participating and
want to keep that energy going because we’ve gone long enough that you’d be
going to go back into your learning transfer you’re being very kind and
participating I’m really grateful for it but the higher the energy the more you
retain who’s with me here’s the eye let’s talk about engagement bells
engagement engagement is where everything grows what’s our job in
business our job is add more what wind once in a while or every time if you do
it for decades you become a brand if you come a brand people bend down on one
knee we spy another thing as if I cooker Cola even though very often when you do
studies and they’ve done in the past some of their competing brands seem to
have a better taste test result people don’t give a shit give me the coke
because it gives them certainty because it becomes part of their identity right
so our job is to engage people and if we look at engagement involvement passion
connection massive focus and how to do more for the client than anybody else
what’s how are we doing that how we do it
I’m also taught ourselves in the back throat the statistics this is scary and
crazy and it shows UI economies around the world are where they are right now
according the Gallup poll which was done in 142 countries intensive 13% of
employees were law are truly engaged in work meaning they’re passionately
connected to the sense of mission the value and when they’re at work they’re
trying to maximize their time for the benefit of that mission that means by
the way 87% are not engaged now it’s better in the United States we’re better
than anywhere else in the world we have the highest engagement a whole 29
percent think about that that means 71% of US
workers are disengaged that’s pretty crazy does that make you crazy and I
know it’s truing Ivan did one of his last book tour I did a hundred and ten
interviews it’s crazy most I’ve ever done and so I
was going all around I won’t mention the companies but I was going all the media
companies and I walked in these buildings
I got 31 companies I have very passionate values about how we play the
game of life right and I want these buildings and the world because we’re so
technology driven it’s so dead but I’m walking around watching people on their
personal Facebook tweeting you will know stuff and the energy is so low because
there is no mission and you look around and go how do these companies survive
and if you look at our economy our productivity is dropped everything else
not because now we’re so distracted because we have so few companies that
have that mission connection today and I want to do they dominate completely
dominate in that process now what should really concern you is the next statistic
24% are actively disengaged what does that mean
it means they have no passion for the work they like any motivation get the
job done they’re unhappy and they’re likely to attack the company if you’re
trying to grow your business and one-quarter of them are trying to screw
you over the work for you that are your partner’s how many know
people like this in your own business come on radiated you know nice and high
raise your hand if you look around the room clearly Donald Trump has at least
one of those and his taxes to the New York Times right somebody was actively
disengaged at the Trump Organization said his tax returns and kind of gave
him a whole nother challenge for him to deal with once again kid you didn’t have
enough before this that’s how bad it is now here’s what’s great the companies
that do have engagement have an unbelievable competitive edge you need
worse than the companies of the most engaged employees let me tell you you
tell me tell me they’re already putting it out there thank you so much you’re
tightening is wonderful we put Salesforce do they have you
engaged yes or now what other company gets a convention of a hundred thousand
people to come and spend time four days throws the best
parties with YouTube gives you the best technology and you want to come back how
many have come back here more than once to this dream force that means your
hands that’s called engagement but the
employees at Salesforce engage because marks thrown out with a vision from the
very beginning we’re both into contribution and the very beginning said
tell you buddy there’s one one one plan that now Google uses right 1% of our
stock one percent of our profits one percent of our time
I’m sure you’ll go over the hot newest statistics in his okay his talk tomorrow
so I won’t say a word steel dancer but Sears company whose ideas but I’m
impressed I’m sure you will be too Google Starbucks Zappos you name it Tony
Robbins somebody that’s not that’s not oh that’s oh that’s the slides of Tony
that’s okay I’ll get that it’s not to put us in Salesforce we’re not down with
that realm not yet anyways the point is what these companies have sat in share
the statistics that the study showed throw them up there real quick for us if
you would those things you see immediately when you look at these
companies they’re 20 percent higher profitability on average 10 percent
higher customer ratings 28 percent less doubt 448 percent fewer safety incidents
I’ll say what else they found nearly 2 times greater satisfaction at work one
point seven to be exact and there are three times more likely to stay how
important is that to a company’s sustainability right today the average
cost if you lose a sales executive and question million dollars in business
it’ll take 12 months before you were back to the same level to replace that
person all because you didn’t fully engage so how do we get people to engage
we get them to engage because think about this helping to get us the gauge
if you’re not fully engaged and how many of us have been guilty of getting
overwhelmed stressed frustrated whatever and not being fully engaged who’s been
there before even in this room of engaged people raise your hands day I so
if we the hungry driven ones can let this happen to ourselves you can know
what’s happening with everybody else that’s not as driven as you are in this
area so it is a challenge to say the least how do we solve that challenge
well you can’t move someone if you’re not moved
you can’t touch someone if you’re not touched and that’s why what we’re here
to do today when I talk about a few moments maybe the most important thing
of all that is making sure that you are fully
engaged in a way that produces the maximum results that you want
so rather me tell you might tell you to be me telling you here’s what you do
stand up for a second real fast stand up shake your body out check it out just
for a second check it out shake it out and put yourself in a group of three
people as fast as you can if you got a notebook with you you’re welcome to do
it but go grab three people real fast and one of you grab a notebook or a
phone or an iPad or something and what I like to do all three of you raise your
right index finger towards the ceiling and your group all three of you okay
point to the leader of your group now whoever’s got the most fingers you’re in
if you all pointed at yourselves we know a little bit about your group okay so
here’s our leader here’s what you do I want you in fact to sit down first for
just a moment now you know who your group is in a moment you going to jump
back up with your group I want you to write down the answer to a question
throw up on the screen for me the questions real quick I want you to write
down an honest answer as to how engaged are you to your maximum capability how
would you rate your level of engagement with the people you lead and manage on a
scale from one to ten ten is absolutely off the charts mind boggling they blow
your mind one is that I got a dead group of people right and what do you need to
improve what do you need to improve to increase that engagement for the mean
telling you you tell me you tell each other and the third question what
specifically do you need to do to engage your people in a different level what
could you do we’re going to share this because then
you get some ideas from the other two people as well and finally what do you
do what do you do a less than adequate job engaging what could you do better
with that person other words think of someone you’re not going to engage me if
you’re good engaging everybody how we have a problem child someone who does
not maximize their resources within your team make sure if you got somebody like
that good then I want you to write down that person and ask yourself instead of
their screwed up what could I do where am I not engaging how can I engage
them more so five quick questions and then we’ll put you with your team oh
yeah check it out wake it up give me your score how many of you are a perfect
ten in your engagement as a leader raise your hand okay one liar good very nice
how many were nine as you get to give yourself a nine who was an eight
okay now why you look 90% of this room maybe 95 is below an eight on a 0 to 10
scale by your judgment not mine I’m not so judgmental with you as you are and if
you’re below at 8 how could you possibly maximize your resources let’s let’s
enjoy yourself because listen we don’t give your all I remember I got chance to
interview coach John Wooden any member who John Wooden is greatest basketball
coach and his in the world college basketball won 11
national championships 88 games in a row and it wasn’t like the Bulls with
Michael Jordan every year was new players its college I remember he taught
me something he said Tony I asked him which one was his team that he was most
proud of and I a little bit about basketball I’m old enough to remember
Lew Alcindor Jabbar and I’ve told you Bar people I thought that was going to
be the group for sure the winningest team that was not the team he picked you
take the team I’d never heard of and I said why that team they didn’t perform
as high as these other teams why would you pick them as the greatest team you
ever worked with he said Tony because they maximized their abilities he said
you know what he taught anyone ever works or was coached by coach wooden he
taught people really something simple he taught them how to be great men and the
way he did it was he said it’s really simple stop thinking about the score of
the game and focus on one thing you can control how much you give every moment
you’re on that court he said they’re going to be days when you win and when
you lose but the only days you’re going to know when you when you’re lose are
going to be by your measurement of yourself if you every single moment
you’re on that court you’re engaged at level 10 or above such a thing we’re to
exist and you gave every ounce of yourself every minute on the court then
it doesn’t matter what the score is you won because you became more and you gave
more and in life we don’t get to keep anything except what we give because
that’s what makes us become something different
his entire mindset by the way was if you give your all every single moment the
court and every one of us does if all of us are a hundred percent engaged
he said 99 percent of time you’re going to high a score sometimes someone’s
getting lucky they’ll get a different call the ball will drop but you can’t
control that you can control you so if you’re below an eight which most this
room is it might be time to change and maybe that’s what I felt when I walked
in this room and the energy was lower it’s like it’s not a judgment it’s just
I want you to have the enjoyment that comes at 10 how many can remember a time
when you were so engaged in something that bombs could be going off you would
know you were like right there in the zone nothing else to distract you who’s
ever been in that place that make a sound of how it feels when you’re in
that state make a Sam go for it now make the sound of level seven
engagement and then imagine doing that every day so then you want to find some
new technology that will get you excited again and the technology is only as good
as our engagement she was with me on this AI so now I want to ask you real
fast round-robin while you’re standing with your group what makes someone
engaging what makes someone disengaging make a list you have one minute go
together do it together don’t sit down do it together
somebody tell me give me example two things that make them engage in two or
three make them engaging two or three make them disengaging anyone raise your
hand let me grab somebody will grab microphone how about yes sir right here
give a hand name is Pancho and from San Luis de Soto they tell us three things
that make somebody make you one engage with them tell us three things make you
want to disengage or not be involved yeah so engagement positivity
level-headed mission oriented okay disengaging unappreciative grumpy and
unjust all right nice give her a hand very nice something like tell us three
things that make people engaging tell us three things that make you not want
engage in them or disengage add empathy Drive and positivity good disengage
would be lazy mean and somebody that has the worst case scenario attitude right
give her a hand go ahead tell us and we came up with one
for three things for someone to be engaging with me drive positivity and
openness great disengaging would be victim low energy
and me not we attitude your hand thank you very much let’s see what you do
inside yourself to turn on engagement to turn it off now human emotion is energy
in motion that means if you want to change how you feel you can do it by how
you move if you try to do with your hand you can go in circles can’t you
rationalize open and that so I want to try some real fast we’re gonna go real
simple exercise I want you to discover how you can change your own engagement
and your own interaction with people by seeing what you do in your body when you
go to engage someone and I’m going to give you some deliberate scenarios where
do three real fast number one when I say now I’m going to
ask you to introduce yourself to as many people as possible
and in two minutes when you do that I want to introduce yourself to people you
don’t know but I want you to do it from a different emotional state I want you
to do it as if you think this is the stupidest exercise in the world and it’s
a waste of your time and why do you have to talk to this idiotic person in other
words you’re not going to say it I don’t want to walk up to them like it’s a
total waste yourtime hi how you doing you shake their hand like like I know
you sir come here you come here come here what’s your name
what a Adrian food deliberately walk up and be in a state where you really think
it’s a waste of time I don’t have to talk this person but you’re going to do
it anyway and I want you to notice listen notice what you do to be in that
state in your body what do you do with your face what are you doing to
breathing what are you doing your posture do you
go straight towards them or do you hesitate I want you to notice not only
how it feels to be greeted that way that will be obvious I want to notice what
you got to do to be in a state where you disengage with someone like light it’s a
waste of your time get to as many people you can and then it half and notice what
you do by the way you’re going to be in a state you don’t want to do this you’re
just doing because you have to go okay stop wherever you’re on the road freeze
freeze where you are the room that wasn’t hard for some of you three excuse
you to go to you want pie I’m done now how many of you couldn’t help yourself
you’re like hi hi hi I saw a few of you out there how many actually did it how
many actually did it raise your hand if you really did say I so I want to yell
out the answer because we have about what seven thousand people in this room
and they’re from all over the world so it’s a great test ground for human
beings raise your hand if you had to change your body to go in this lousy
state in some way original if you change your body say I raise your hand and say
I if you change the muscles in your face to get in this little annoyed State say
I tell me did you did you increase your breathing more full or more shallow in
the state nice and loud which one which one
did you talk louder or quieter which one which one if you talk faster or slower
in the same this one kind of like the room when I walked in here and I want
you to get this there are 7,000 people here from 100-plus countries and you’re
all saying the exact same thing and I didn’t tell you those things you’re
telling me because in order go on that crappy state that’s you all have to do
if you use your body that way you’re going to feel lousy no matter who you’re
around and many of us don’t we think it’s other people if it’s the state we
put ourselves in so there’s a pattern here that’s pretty universal isn’t there
so let’s try something shake that out of your body get out of that state and
let’s try a totally different state this time this time I want you to do this
like you’re a little kid if you do it like an adult you ignore we do stupid
episode but if you’re a kid you have fun with stuff who’s gonna have some fun
with us at awesome and here’s know what you do in a moment I want you introduce
yourself to as many people different people again but this time I want you to
do it from a state where you’re deathly afraid they’re going to reject you okay
now don’t tell me you know who’s ever not done something because you’re afraid
of being rejected or failing raise your hands say I so what are they useful to
know what you do to put yourself in that place because we know what it is we
could what change it because it’s in your body it’s not just in your head and
when you know the pattern you can change them so I want you when you do this to
exaggerate your fear you know why because achievers never get fearful we
just get stressed and stress is the achiever word for fear isn’t it if I
follow the trail of stress it will bring me to deepest fear and fear we all have
is I might fail and then it means I’m not enough if I’m not enough I won’t be
loved those are the deepest fears that people have inside their head I want you
to do this I want you imagine really like a little kid shows their fears I
don’t like I’m afraid like this tension in her face right there body I would
just really go for it it’s kind of like you know like if I came up and said hi
what’s your name you ball how you doing give her hands you ball with your hand I
like how many of you in this room have ever watched like let’s say the Olympics
the Winter Olympics on television and you’re sitting in your chair and you’re
watching someone skiing or snowboarding if you’re seeing yourself in or
something this we know what I’m talking about who say hi I want you to
exaggerate so you see what you’re doing on a more subtle level just one minute
as many people too can for like a little kid you’re definitely afraid and I want
to see what are you two different with your face
your shoulders your breath your voice do we shake hands let’s see if it’s
different or the same as when you’re really annoyed I think you’ll find it’s
quite different ready go take your body out yeah let’s take question did you use
your body the same or different than when you’re pissed off and annoyed which
one yes raise your hand if you change the
muscles of your face in a very different way than when you’re annoyed they can
say I did you talk louder or quieter than when you’re pissed off faster or
slower yes did you go straight for more hesitate did you breathe more full or
even more shallow than when you’re annoyed which one can you hear everyone
saying the same thing what are the chances of 7000 people from 100
countries without Direction saying they’re feeling the exact same thing in
their body when they’re feeling the emotion it’s because we’re all unique
but when you use your body one way you’re going to be pissed off use
another way you’re going to be feeling fearful and how fast can we change how
we filled it if all we got to change our movement how fast like that let’s take
one more shake your body out okay this time how many of you own your own
business let me see your hands how many of you are leaders into business raise
your hand okay how many of you our parents raise your hand how many of you
have a relationship check this out a relationship with a human with a human
then this shit’s gonna work for you here’s what I’m to do when I say now I
want you to greet people but we’re going to change the motivation because I hate
the word motivation I’ve never been a motivator but I do believe motive does
matter if your motive is just to manipulate most of us have pretty giant
bullshit meters and we can figure that out at the stage can’t we even reality
television is bullshit so we know it’s true how many a lot of talk about
hearsay I so the motive change is going to be this I want you to approach
somebody and greet people and meet people in two minutes but we’re going to
have a different understanding if this person does not like you in the first 3
to 5 seconds of meeting you they don’t like you in the first 3 to 5 seconds of
meeting you they are not going to do business with you and your children not
going to eat next week or just in case you don’t have kids we’ll do it this way
if they don’t like you in the first 3 to 5 seconds and everyone you care about
dies like pigs and hell if it was that important does that use your body and
things differently wind you so by the way when you’re going to do this I’m
talking Full Tilt like it really is true and let’s see if he is your face your
voice and your body differently ready go WEEE that felt better say ahh ahh question is use more of your body or
less of your body more muscles in your face or less more voice louder voice are
quieter faster or slower than the other two we did did you happen to either go
straight for did you touch them it is feel good why he says he knew I’d up
Oh because the emotion is created by motion in other words listen to me if
you use more of the gifts your Creator has given you you will experience the
gifts you think you’re looking for someone everything you want everything
you want to feel is already inside you my friends was that the company feel
very different right now that we began as you have you feel much better than we
began right here then where should that last greeting you just gave
by the way do people ever judge people would never judge someone real life in
the first 3 to 5 seconds of meeting the Withings was that the best greeting you’re
capable of giving a stranger yes or no yes or no without the best greeting
you’re capable of giving a stranger yes or no but how many say yes how many say
no okay the majority you’re saying no no if you’re saying no let’s review the
assignment shall we we said if you don’t give your best and everyone you care
about dies like pigs in hell and you still don’t get about We Need to Talk
you know what as you said you didn’t give your best I actually respect you
because what we all know in our souls is whenever we think we’ve given our best
what do we always find out there’s always another one is it true so let’s
go there one final time you go what are we gonna do get naked no no no here’s
what you’re gonna do this time I want you to greet somebody like they’re your
long-lost lover a best friend like oh my god it’s two people that’s it oh my god
I see this shit oh wow how are you Wow somebody fuck fuck super dizzy I want
you to greet people like they’re warm walk best friend or lover one two three
go yeah use more of your body or less more
muscles in your face to laugh more off to dinner laughs you got louder require
faster slower if you have to dare to go straight for did you touch him
did it feel good why I’m shit you already forgot because the motion is
created by is there greater engagement right now yes or no do you enjoy
yourself more or less than where we begin and I did nothing you just decided
to engage in this state would you be able to engage others yes or no what if
they don’t want to gaze come here little bastard I’m gonna hug you you know I
can’t go there’s the president IBM Charlie if it’ll change their stage how
many feel the difference in how you feel right now say I then don’t let this go
and the only way you can do that is if you start to measure see we can’t manage
something we don’t measure you know that but how often you measure your state and
yet this is where all engagement comes from because if you’re not fully engaged
how can you ever expect other people to be mark is fully engaged agree or
disagree that’s why you’re all here so you must have some respect for this man
I sure do if you do that see successful people do what the failures won’t if you
do what everybody else does you know what that is come to work with a good
state and Tennie work hard positive in temples we’re going to work to screw off
and you have the best intent but if you’re tired see I have full of mercury
I’ll explain in a moment so I’m sweating so much I sweat anyway but I’ve got
mercury poisoning so I’m a body shaking but I’m here to give you a million
percent I’ll do a million percent I’ve done that for 39 years every day of my
life that’s why I have a brand you can have a brand too but you have to measure
you have to say where am i zero to ten and if I’m a frickin below nine what am
i doing my life in an intimate relationship where are you zero in said
in your engagement it s below nine you are no passion might have love you
don’t have passion you below at 7:00 you’re probably friends and there’s
nothing wrong with that but you can have a friend and not be married to them it’s
a very different game I’m suggesting to you that this is the most important
element of life because what’s going to make you feel alive is engagement and
you’re in control of it how fast can you change your emotional state
your engagement helped asking a change in my friends house by a radical change
in your body you can do this quick try something right now make a crazy sound
and excitement just make a sound go think this out try another one try
another one how many of you used to make crazy sounds when you’re a kid for no
good reason two people told you to shut up and you know what you let yourself
become conditioned into what society has taught us to be to be appropriate and
what that’s cost you with spirit it’s cost you the flow and when you look at
the people that you’re most entertained by if you look at when you watch youtube
if you watch businessperson like Mark who you really feel move you it’s
because they do what nobody else does because they put themself in saying he
doesn’t feel like it every day any more than I do but he still does it every day
you know why he does it enough until it becomes him it’s like an athlete you
build muscle there’s emotional muscle what’s more important than emotional
muscle they are the spiritual experience of life what’s more important than
courage courage unused what happens to it you know engage your courage enough
if you don’t engage it over and over again what’s going to happen to it grow
or shrink which one space uninvested what happens to faith that you don’t
actively use it dwindles passion unexpressed does it grow or shrink my
friends which one and everything you want in your life you can have if you
have the resources of these emotions but these emotions come from being in a peak
state so whether I’m working on presidents of countries of which I work
with many royalty athletes the best performers in the world entertainers
they’re all geniuses this I get the phone call because they want to go to
the next level it’s already great but they won’t settle because they’re always
looking to be more because they know a 2-person
difference like this you take out a week from now you have ten degree difference
a month or now six months now you have a different life or people come see me
when they have a challenge they’re either the best in the world
or they’re challenged they have a birthday with a zero on it right they
lost their job or they built their company sold it for five hundred million
dollars now they’re bored they want to figure out what to do people suddenly
when they get hungry is when they look for answers I don’t deal with people
aren’t hungry they think I’m an idiot on some positive
thinking guy because they’re never going to investigate the truth they don’t want
it but who comes to me and somebody is hungry and what we want to do is fan our
hunger but tie to that a new simple discipline where am i zero to ten and if
you’re below an eight you’re hurting who yourself you’re hurting your family
you’re hurting your business your your part of that group even though you
probably never identify with a group that’s not engaged because you’re more
engaging they are I know but you’re not engaged at the level that you deserve
who’s with me here say I this is what engagement feels like now if you’ll sit
down before you do I would like you to get three crazy hugs and then grab a
seat and we’re gonna give you one last piece here that’s really important now
I’d like to give you what I really came for how many you’ve enjoyed what you’ve
gotten so far here say I good my mission is to share something else with you and
I think that you’re going to find this may be the most important part of why
you came here without even knowing it and it’s simply based on this I’m
totally committed to helping people my mission to help people live an
extraordinary quality of life what is an extraordinary quality of life its life
on your terms not mine it’s not my view what is it you want most what would your
ideal life look like how would you live what would you do what would you share
what would your impact be and most people have not spent much time thinking
about that for a long time because they’ve been so disappointed everybody
as a kid thinks this way and then gradually we have enough disappointments
frustrations sometimes the trails and people who care about that we get
gun-shy and all of a sudden people start going I’m pessimistic I’m skeptical
let’s be honest you’re being gutless it takes no guts to be skeptical
it takes the to be pessimistic takes no guts to go on
the Internet where no one knows who you are and right shit about people so you
can make yourself feel good by having the illusion you made someone smaller so
you have the illusion you’re moving up and our society is filled with that so
extraordinary life is life on your terms what would an extraordinary life look
like for you and my that is most even have an extraordinary life but how many
know how great your life is how many still want more raise your hand if you
want more say I only want more love more joy more success more freedom probably
one all these things they add then whatever success is for you some people
extraordinary life looks like three beautiful children something
extraordinary is a billion dollar company
some people’s extraordinary life is writing poetry sometimes extraordinary
life is working the Tenderloin district helping those people not just feeding
them but loving them everyone’s discovered what an
extraordinary life is for them and if you know what it is that’s the first
step then you need to master skills please jot them down these two skills
are what will give you that life the first skill is the science of
achievement the science of achievement is that whatever you want to achieve
there are rules and if you follow the rules you can win the game so for
example if we talk about our bodies it’s a science to be vitally healthy to be
strong meaning there are rules everyone hears biochemically unique but are there
some universal rules that if you violate them you’re going to have low energy or
disease in your body yes or no you bet you out are there a set of rules in it
you will line by and we’re going to have an abundance of energy in a vital level
of health yesterday so I don’t care what you believe if you jump off a cliff you
are going to drop I don’t care what you believe if you violate the science of
your health you’re going to have problems the same thing is true
financially I spent 4 years now it’s been six interviewing some of the most
brilliant financial minds literally in the world Warren Buffett Carl Icahn Ray
Dalio and by the way one of them I just
mentioned you probably didn’t know the name of how do you know who Ray Dalio is
look at this room 7,000 people only a couple dozen their richest people the
world all know ray value it’s ray value throw on the screen has pretty
more returns for investors than anyone alive including Warren Buffett
everyone’s arse lower Buffett the Ray Dalio is the guy raise interesting
amazing man this guy who I interviewed him he was is a man who is the largest
hedge fund the world rich people give their money to hedge funds and when they
give it as funds the big hedge fund might be like 15 billion raise a hundred
and sixty five billion dollars ten times bigger than anybody else when I
interviewed in that day the prime minister of China had to try to call the
in or thinner call for coaching about what to do with the currency this 11
this is a man to give you an idea who’s produced a 23% compound in return for 21
consecutive years think about what all the ups and downs the bear market bull
market all that stuff total genius you don’t know him because you probably
couldn’t get access to him to give an idea but I got access did a stand of
mine to turn down for 20 years which is really helpful and I went in for a
45-minute interview and as my nature I go deep in four hours later three and a
half hours I left and one of the most important questions I asked it was this
because I want to write this book and I wanted to get people anyone somebody is
a billionaire somebody just starting the journey somebody’s a baby boomer thinks
they can never get free or somebody like just got out of college Millennials
going how do I ever get out of debt I want to be able to help all those people
by the way I donated all the profits that book five million dollars in
advance before I even came out so we could see it a hundred million people
that was not a hundred million how to write some more checks but it got me
started right so I asked him I said what what if you couldn’t give any of your
money to your children and you can only give them a set of principles a
distinctions a scientific plan a strategy that would cause them to be
financially free what would it be he said Tony and I asked this to every one
of these 50 multi billionaire investors they all had fading answers his was the
best he said Tony I have spent 15 years of my life obsessed with that question
he think if not only drawing let’s take care of my kids but I also have all
these charities that when I die I want those people to continue to be helped
and he said I have an organization of 1,500 people who work around the clock
to come up with the best ideas they all compete with each other it’s a very very
tough place this place called Bridgewater where he runs this operation
it’s very unique and it’s dog-eat-dog a petition to come up the best stuff and
he goes I know I won’t be here for that and he said I also know the markets are
always changing and he said I noticed something everybody tells you what to do
financially and they say diversify and they tell you to put this much in bonds
and this much in stocks and that’s supposed to protect you and he said no
one talks about the dirty little secret which is when the markets dropped like
2008 2000 it all goes down but no one says anything about it because
eventually comes back and then the same people sold you the things go well
that’s just the market we don’t know what to do and they do the same thing
again it happens again and people can lose half of all they earn overnight
right so he said I want to find a sustainable solution and I’m not going
to tell you the details here that’s why I gave you the book because I want you
to have this for yourself but the bottom line is he laid out this plan and he’s
well known putting in this thing called an all-weather portfolio all-weather
means he doesn’t know where the markets going to go the smartest people in the
world are not the ones on CNBC telling you what the markets going to go because
no one knows the smartest people well every one of them told me I don’t know
here’s what I think and I’m going to be wrong lots of times so I diversify and
put together a portfolio that’ll win no matter what his it’s been the most
successful and so I asked him to explain it to me and he did indeed John I did 18
hours of prep for this one interview with him and he said on the air multiple
times that there’s no one that’s interviewed and they’re more prepared
for an interview I he I attention catch and because of that I got to the final
level where he explained it to me I said you know what you just told me the most
important set of principles to financial freedom that anyone has ever shared that
I’m aware of in the world he owes well that’s true he was not you
didn’t disagree with me about it and I said but there’s only one problem you
said here’s how you bake a cake use some sugar use some chocolate use
some dairy products I said we didn’t tell me the amounts he goes Tony I can’t
give you that buff for my secret sauce he goes fifth of a five billion dollar
net worth and you have to give me a hundred million minimum to start or I
don’t even talk to you and I haven’t taken money for ten years I said that’s
my point you’re not going to give anybody this anymore you closed your
fund you’re running it for the people you’re running it for and you just don’t
told me that someone goes to the average advisor they’re good people
this is a poker game where only the best in the world win at the financial level
unless your financial advisor is won a bunch of gold medals he told me you’re
screwed because there’s only a matter of time till there’s a real problem I said
you’re the ultimate gold medalist in the whole world
and you know the answer and I said you’re a totally generous man you’re
going to give away half your net worth I said why don’t you help people right now
can you formula and I got him laughing once I got him laughing I knew I had it
and he goes I couldn’t do it because I used leverage I said design one without
leverage for the average person he goes well you know it wouldn’t be perfect I
said your day idea of not perfect they call him The DaVinci of investing some
call him the Steve Jobs of investing as your idea not perfect what you did it
anybody on earth well and then he said let me think I felt this tingle down the
back of my spine because I wasn’t writing this book to make money I got
his book so I could help people around the world I watched people in 2008 lose
their homes in mass lose every half of what they had and that wasn’t a
statistic that’s how I grew up so I wanted the answer and he starts laying
this of well listened to it and he gives me this exact formula which he’s never
revealed ever in his entire history I was shaking inside and he goes go test
that go hire someone to test it and back says he knows that testing doesn’t mean
anything you know past performance does equal future performance because people
usually they over three or four or five or ten years do it over the entire
modern year of investing 75 years and see how it did now think about all the
ups and downs in the last 10 or 15 years mm drop 50 percent 2008 50 percent and
everybody’s waiting for what’s going to happen next and overall world wars all
that went on we wouldn’t test it I hired two different firms one guy called me
11:30 at night he’s never called the 11:30 at night he was Tommy John I got
to talk to you I said what happened he goes in the last 75 years this made
money 85% of the time and when it lost money 15 percent of time when I made
money in average ten percent when it lost money the worst loss was 2008 and
it was a loss of three point nine percent when everyone’s losing 50 that’s
all he lost if you could go to Vegas and be right 85% of the time make 10 percent
few times you lost you’d only lose less than four percent how would he be going
to Vegas on a daily basis so I put that in the book by the way all my partners
and Friends like let’s make it a sin to accompany less I said no this is anybody
can do it and I just gave it to you so you can do it too and I’ll tell you I
gave it to you also because this last January do you remember where the
markets were we have the worst January in the history of the stock market two
trillion dollars disappeared how fast my friends in a matter of buy ten days and
everybody all the rich people and all the successful people in business
including this gentleman here they’re all in Davos and so everybody’s freaking
out the market dropped like 600 points in the middle of the day and people like
is this the end we finally seeing the end and they went to who they go to and
Davos they brought in ray and he walks up and down Lu and they said what should
people do it raised very quiet calm guy goes well Tony Robbins wrote a book
where I gave him my formula he literally said that described it and if you’ve
done what he did when the market was down for example in the very first month
down 10% and people are freaking out he was at 1% right now as of two days ago I
don’t know what to say at him look but as a two days ago the market was seven
point eight percent this is up twelve and a 12 point two month it’s 47% grade
of the market and you do it once a year you adjust it once a year now I’m not
telling you but all your money now I just want you know there’s a science to
achievement and that’s to refiners that’s true your body has to a lot of
things about one more thing I’ll tell you I have a partnership now with the
number one rated firm I’ll throw up on the screen for you if you’re interested
gentleman who’s rated number one wealth manager three years in a row by Barron’s
no one’s done that in history it’s called creative planning and the last
two years he’s been number one wealth manager in America by CNBC with 20
billion assets I’m on the board of directors I’m also the chief investor
psychology on Peter’s partner so if you go there I benefit so you know but I
want you to know if you want to get a second opinion
you’ll do it three for free and the reason he’s rated number one is most
wealthy people have what’s called a home office where they have a group of people
that’s some of your selling you a product you have somebody who’s a
producer airing it means legally they have to put your needs ahead of their
own if they told you to buy Apple this morning and they buy it this afternoon
cheaper they have to give you their stock
Peters number one in that area so if you want you’ve got to get a second opinion
calm that’s my commercial for you but he do a review for you you can implement it
yourself or you can work with them but the level of detail they do is amazing
so I gave you the books if you want to take care of that of your life you can
but my larger point is simple there’s a science to achievement and the science
achievement can get you from where you are to where you want anything and the
way you speed it up if you find who is most successful and you model them write
down this success leaves clues success leaves clues if someone is able to
succeed year after year after year like a Dahlia like you know Peter created
planning then perhaps they’re not just lucky and you might want to find out
what they’re doing and avail yourself of it because you can trust decades in the
days you can have trial and error learning or even or someone’s already
figured out and so how do I do this and save yourself that time I’m here today
because my whole life has been modeling people so I could achieve more but
here’s what I came this morning this afternoon this evening whatever the hell
it is now I came here because my deeper mission is for you to master the second
key to an extraordinary life and it’s the one our culture values a lot less
and it’s a hell of a lot more important when I tell you you’re not going to be
impressive and we’ll both good because that’s the way we’re trained to think
the second master lesson to an extraordinary life is the art of
fulfillment the art shut it down of fulfillment but I mean by the artists
fulfillment success is a science what do I do to succeed in business there’s a
science there’s a set of rules but what’s the phils this is totally
different look at this woman’s glasses right here take a look at these glasses
in case these didn’t get a camera of these classes these are very special
glasses no not me her there they are there’s no cost no look towards the
camera with it hell that is so she is not a very special idea of these glasses
you can’t really tell they’re still at an angle here my point is these glasses
what do you think of these glasses I think they’re awesome too
I don’t see anybody else with glasses like you that’s right because these
fulfill her other people go what are those crazy house glasses she’s wearing
right right we’re all different I’ll give an example Steve Wynn is one of my
dearest friends in a one of my clients as I said in earlier built half of Las
Vegas right multi billionaire started with less than nothing his dad went
broke at a 400 million dollar debt he left
college to figure how to pay that off keep
family above ground and now one of the richest men in the world and very
brilliant guy and I’m having these conversations with Steve and I’m
thinking of myself he called me first of all and he says Tony where are you I’m
thinking why is he asking that I said I’m in Sun Valley I know
we both have vacation homes that he does live in Sun Valley I know he goes guess
what I said why he goes it’s my birthday aren’t you gonna come see me and I
laughed I said of course in the resistor you speak I didn’t know you’re here but
course love to comes twenty really I want you to come over because he said I
gave myself a birthday gift there is a painting that I have coveted for I can’t
number the number years like 18 years I’m making it up but almost two decades
and he goes I’ve covered I wanted it and finally came up for sale and he said i
outbid everybody authorities for it and he said I paid eighty two million
dollars for this deigning not like wow so picture what you think in eighty
million dollar painting means to you my picture was like a Rembrandt something
you know from you know that period at least right you’re just something
gorgeous I don’t know something religious spirit or something and so I
vibed was house and I got all this anticipation to see what this paintings
can be like Steve such a wonderful human being bugs me in goes Tom come on check
this out and he walks through the room and there on the wall is this painting
put it up on the screen so people see it and I looked at and I said I paused I
held my breath for a moment I said Steve I thought it’s like the Emperor’s New
Clothes I said dude it’s a red orange square you know no it’s a Rothko I said
I know but it’s a red orange square 82 million dollars nice – dude
give me a hundred bucks in an hour I can do this shit I promise you he didn’t
like that I got it laughing right you know but here’s why I tell you the story
because what will excite you and fulfill you will be different than this person
even if that’s your son different than this person different than you even
though we may love each other what fulfills us is not a science it’s an art
and if you don’t know what’s going to fulfill you what are you doing all this
for how many people you know that achieve their ultimate goal have you
ever done this ever achieved a goal and then your brain went is this all there
is who here has ever had this moment raise
your hands say aye isn’t that moment worse than failing
because most of us in this room if you fail you don’t fail what do you do you
get up and just what try something else you’re going to keep persisting till you
find it right but if you succeed and you’re unhappy now you’re what I call
technically screwed all right I mean it’s the worst feeling in the world
because you’re just not fulfilled so every one of us needs something
different to have that sense of fulfillment but I can tell you two
things that we all need to be fulfilled as principles not as rules number one we
must grow if you don’t grow it doesn’t matter how much money you have it
doesn’t how many Academy words you have it doesn’t matter how many people
respect you doesn’t matter if you have four perfect children doesn’t matter if
you have so much love you’re not going to feel it how many follow what I’m
talking about here say I so if we don’t grow we what you grow or you die if you
don’t grow your business it’s dying if you don’t if your relationships not
growing it’s done there’s no Plateau who’s with me on this here raise your
hand say I so I’ll give you a perfect example of this I feel like we lost in
this country a national treasure a little bit more than two years ago I’m
talking about Robin Williams how many of you in this room I want you to raise
your hand not if you like Robin Williams raise your hand if you love this man
raise it if you loved it keep your hand up nice and high if you
keeping it and look at the number of people that love this man it’s 98% of
them there’s only 2% assholes in this room that didn’t like robbers Lloyd I’ve
asked this question this year in Sydney Australia and Tokyo
in Beijing China in South American career I’ve been all over the world I
did 16 countries this year every place I’ve asked every place I’ve gone and
every language being translated on average 98% of people a fan saying they
loved him and I always say don’t ratio if you liked him now here’s my question
about this incredible soul rather what’s he a master of the science of
achievement yes or no yes or no he had a dream to go to Hollywood into his own TV
program how many people have that dream and how many actually get it he did it
he had a dream to not only have his own TV show but he’s going to make it number
one and some of you were ancient enough like me to actually remember that show
what was it called Mork and Mindy some of your three played enough you
still know about it right number one show then he said I want to have the
most beautiful family and he did it achieved it then he said I don’t have
more money than I could ever spend and he achieved it then he said I want to
make movies and he did it then he said I want to make movies and I want to make
movies I wanted to win an Academy Award watch this for not being funny
his primary skill and he won an Academy Award for drama for dramatic performance
he did all that and then he hung himself how do you explain that I’m subject so
well he had Parkinson’s he had this he had that he suffered his whole life he
used alcohol he was cocaine he used everything to get his hands on cuz he
made everybody happy except him himself and he left a beautiful bride wife and
children who loved him and hundreds of millions maybe a billion I don’t know
the real number I can only tell you anecdotally every country I’ve been in
98% of people translated in those countries tell me they loved him
and it wasn’t enough yes he had Parkinson’s later had blue where they
got Lewy bodies in his brain but he suffered his whole life because he
suffered because he made everyone happy never mastered the art it’s a film that
he thought it was all about the science of achievement that’s why I came by
today because you guys are masters of achievement or you would be in a room
like this and I know there’s different levels of achievement but it’s all
relative right if you’re doing like this you’re hungry you’re driven you’re some
of the best you came here because you want more you don’t settle like most
people but I’d hate to have you wake up someday I know you’re not going to hang
yourself but to have that emotion of feeling like life is not the richest
experience that it could be and it’s only because you were so driven by the
cultural conditioning of achievement and I’m not suggesting don’t achieve I
achieve but I also fulfilled I know people that are so fulfilled this little
character over here is massively fulfilled because he knows it isn’t just
achievement it’s really about something bigger he’s got a mission he’s got a
sense of meaning he knows what fulfills him and he lives it Richard Branson is
one of the most fulfilling beings going to be this because he’s a
multi-billionaire he’s achievement but he has great benefit if he’s fulfilled I
can’t name a dozen people I’ve met and I’ve met ten million people 50 million
I’ve worked with 10 million people I’ve had these deep relationships with and at
least 50 multi-billionaires and I couldn’t name more than a
half-dozen that I could tell you honestly are really truly fulfilled by
their own description without bullshit it ain’t money that’s going to do it for
it it’s not achievements going to do it for you so the best time to wake up will
be now and so this experience is what my life’s work is is to get people to
experience the joy while you’re here and if you’d asked me a year and a half ago
two years ago was i living that I’m saying of course I
am and I would have lived it a hundred percent I was I’d have the most amazing
life I have a woman as my wife who I would die for then together 17 years I’m
not blowing smoke this woman is the greatest thing that I’m asking my wife
and it gives like nothing else in my life I have four amazing children I have
three grandchildren thirty-one companies I got a thousand
employees I’m in all these industries I got to do what I want what I want at the
level I want have financial free of all those things and I come from nothing so
I’m proud I did achieve but more importantly because it’s been meaningful
the way I’ve done I felt fulfilled that’s why I’m here I don’t need to be
here I didn’t come here for money I didn’t come here for a talk and come
here to pump you up how do we think that the film and here’s what I found out
I’ve always talked about even as I started this morning this afternoon we
talked about high energy right energy rich by the way financially poor is not
as bad as energy poor you low in energy everything is going to break down your
relationships gonna break how can a passion when you’re exhausted all the
time you might love each other but you’re not going to have real passion
how you gonna be great parent exhausted all the time I get to create
breakthroughs when you’re making it through the day and what sucks the
energy out of us is not food or sleep we can do with those things they’re
important we do it out of the times we have to its lack of meaning and we’re
heading a world that’s about to disrupt itself massively because the very
technology we’re creating is going to disrupt according to Oxford forty
percent of all jobs over the next 15 to 18 20 years what are we going to do in
four or five years when there’s three million truck drivers in this country
and for just announced in four years they’ll have self-driving trucks
why would I hire something only work eight hours legally because I got to
give them rest when I can have a truck literally 24 hours and it doesn’t crash
and it doesn’t get drunk and you can’t give me shit and attitude and I could
depreciate it and that technology only get better and better geometrically and
no one is preparing those truck drivers we’re going to have a massive disruption
in our culture so maybe what we really got to do is really decide how to make
sure we find ecstasy in this moment right now because whatever challenges
are let me tell you something problems and happiness have no
relationship can you have huge problems and still be totally happy yes or no
come on guys yes or no but our brain the mind won’t tell you that you’re more
than your mind you’ve got a heart you got a soul you got a spirit but most of
us because of technology is gone more and more here and this is a great tool
mind but you gotta train it to do what you want some people seen any of you see
my documentary uh I’m not your guru anybody see it I can’t awesome you know
why nice people asking about is why you jump in that 56-degree water every day
are you insane and I do it because it’s a discipline
where I train my mind well I tell her what to do we don’t negotiate I don’t
let my mind run me I let my heart and soul run me and I’ve trained this brain
to use to use it when I need it for strategy for tools but your mind will
never make you happy only your heart will your mine won’t you
know how you’d enjoy an apple you said Apple it’s going to is it organic
where’d it come from where’d I put it where do I throw it away the mind is
just how many know what I’m talking about here say I so one of the pieces
that will ship things for you is instead of energy rich or energy poor high
energy or low energy I was in India with a dear friend of mine named Christian
Jay and he said Tony what if you switch those words just called it beautiful
States high energy states and low energy states are suffering states so well that
I think that would be in that Conscription he goes well then let me
tell you what my spiritual vision is so okay tell me religion he said to live in
a beautiful state every day no matter what even when it doesn’t go my way
because life is too short to suffer who believes that by the way say I I was
intrigued I said he said why he said why do you call that your spiritual vision
he goes because when I’m in a beautiful state I don’t have to think about how to
treat other people I always do the right thing and when I’m into suffering say
didn’t know I’m a good human being I treat people poorly so let’s talk about
it for a moment if I asked you one of the greatest experiences of your life
what was it a moment I’m sure you’ve had many pick one what’s been one of the
most beautiful magical magnificent sacred sexy sensual loving meaningful
experiences of your life just one of them I know you got plenty and we went
through that you could tell me the story but I’m out of time so you can’t tell me
the story but if you told me the story and we did this for a while which I’ve
done with people before you’ll always see the same pattern
the pattern of what makes you most alive is things that give you these emotions
you want most beautiful states like love or joy or gratitude or excitement or
hunger or Drive or creativity see you don’t just have happiness if it’s only
one state you’re going after your brain needs variety so everything you know
everything so after you smile so much your face hurt who knows I’m talking
about here so we need lots of beautiful states but here’s what I could tell you
when you’re in a beautiful state everything goes now what’s a suffering
state I don’t think anyone this year I could be wrong
I sure know if you would ask me a year and half ago do I suffer I would have
laughed suffer are you kidding you see my life see my life see what I got to do
see who my friends are I have the most magnificent life and I
wouldn’t be in these only I was being totally authentic it’s just just like
achievers aren’t fearful they get stressed no achiever suffers but they do
because it’s not consistent that words not consistent with our identity is it
but what if suffering was any state that takes you out of your heart and soul and
makes you feel fulfilled like frustration anger overwhelm stress worry
concern and by the way I would get pissed off and frustrated but I would
say to myself I’m suffering that’s part of life that’s what I believe in
whatever you believe you’ll live and I then began to realize no it’s not
suffering states are the result of the brain we have a two-million-year-old
brain in our bodies and it’s designed not to make you happy it’s designed to
make you survive and that’s what almost everybody does they survive
happiness is your job and I just come by to remind you how you can do it and have
it be sustained if you want to know who’s interested if you want to be happy
here’s my question first how many of you in this room want to be happy for the
rest of your life no matter what let me ask your second question how many
are not just wanting it are totally committed to be happening every single
day for the rest of your life you say that now the only way you can have that
as you make the connection that problems and happiness of no relationship how
many know somebody who has a life you love to have and they’re still pissed
off or worried or concerned or freaked out
raise your head right you go if I was there I would feel that less bullshit
because the mind is always looking for something because this two million year
old brain is basically survival software and what it’s doing is always looking
for what’s wrong and whatever you look for you’ll find try this for a second
look around this room and look for everything that is brown as fast as you
can I’m going to test you look around anywhere anything it’s brown brown
clothing brown people Brown anything look for let’s around look around I’m
gonna test you look behind you don’t miss anything Brown look around look for
ground close your eyes tell me everything you just saw that was red
face your head if you saw a lot more Brown than red right here say I open
your eyes look for red now what’s the red look correct everyone look for red
anywhere you can bite it look for red look for red reishi and if you found a
lot more rest this time and say aye why did you find more red this time because
in an old book called the good book it says seek and ye shall and back he can
be so fine whatever you look where you’re gonna find even if it’s not there
I’ll prove it to you how many self a shit call the brown just to build
successful how many stop burgundy and call it red
so you can get bigger points if you think someone’s a jerk will you find
trickiness in them and get us out there won’t you shade it yes or no
and you think they’re a good person we find goodness in them yes or no if you
think you’re a jerk will you make yourself in a jerk by buying some part
of yourself yes or no so we get we look for the brain is looking for what’s
wrong remember this as long as you live what’s wrong is always available so is
what’s right it’s all about it where you go in this brain survival the software
is looking for what’s wrong so it can fight it or fly it if there’s one
we don’t have a saber-tooth Tiger to run from anymore so now make some things
like oh my god what are people thinking of me so I better shade the picture I
put on Instagram so I really come across even better or do I have enough money in
a country here in the United States for example where the poorest of the poor I
you know I’m focused out before I was before but if you’re in poverty the
United States or you were those people marching saying those 99 or 99
percenters those 1% jerk-offs they don’t care about anybody you’re lying when you
do that because you’re the 1% of the world if you’re in poverty United States
you’re the 1% of wealth in the world but conveniently you’re not thinking about
those people only about yourself and the reason is write this down suffering
always comes from obsession with yourself suffering disappears when
you’re trying to give or focus or share beyond yourself when you obsess now when
you take care of yourself we’ve got to take care of ourselves but you obsess
about yourself it’s there a woman says to me no it’s not I’m not a sense about
myself of a sense about my children my children so worried they’re not doing
well they’re there what am lunch rugs I suggest but the real reason you’re
suffering is because you feel you failed them if you ever look at when you
continuously suffer because you’re focused on yourself raise you hand as
you can see this right if you think about the Fox what you’re not getting
what you’re not experiencing what you’re not finding and what’s interesting is
when we’re inside our own head about ourselves when that survival software
and we go into the scarcity that freaks us out and we don’t treat people well
somebody asked me just recently they said how do you explain what kind of
person could do what we saw a nice we saw in Paris we saw in San Bernardino we
saw in Orlando like going someplace and kill other human beings men women and
children they don’t even know whole blooded murder I said I can’t tell you
did it but I can tell you didn’t do it it wasn’t the fill person it wasn’t a
happy human being happy human beings fulfilled human beings human beings and
beautiful states don’t try to hurt other people they don’t try to steal from
other people they don’t try to tear the people down they don’t write shit about
them on the web and they sure as hell don’t kill people plant bombs or shoot
people avoid it takes a really disturbed person to do
that and you know what most people are disturbed at times because the mind will
make you disturbed even though you’re not because it’s a device it’s going to
fight where it’s going to flight and if you let this run your life you go to
sleep you’re going to have to pain than all of us feel at times but I came by
today to remind you that you’re in charge and that you can change it with
just a couple of distinctions and what are those distinctions number one you
have to first identify that you do suffer even though you would never say
that I would never say I’d suffered I’d say of course they could pissed off and
frustrated but that’s such a minority of my time is any moment we’re suffering
over in this life and when you’re suffering by the way suffering the gets
more suffering is it true when you’re suffering do you affect other people
even if you don’t try to hurt them to say something do they feel it do your
kids does your husband does your wife your co-workers feel when you’re
suffering yes or no so you’re stealing from that energy and it’s simply because
you didn’t do the following steps here they are want to know them here they are
one you got identify your favorite flavor of suffering because we all have
one is yours worry is it pissed off is it concern is it feeling less than
feeling not enough what is your favorite flavor of something what is the emotion
that puts you in a state that’s unreal in what you’re under source so it’s hard
to solve it isn’t it you might say but I want to just go solve this you can solve
your problem so much faster and resourceful state in a beautiful state
than a problem state because when you’re not hooked you get through to people but
when you’re hooked people feel that they don’t have to react to it fires off
their suffering and people didn’t consciously start to not connect and
then we end up with a disengagement at the lowest level shows up in business
and the most important level shows up in your intimate life with those you love
and so if we want to change it you got to discover so what if I ask you right
now I’m lady with the glasses you stand up so nicely what’s your favorite flavor
of suffering that I’m not enough what’s your favorite flavor of suffering sir
not being recognizable shit you just got from ten million people across the web
and yeah you’re doing good to sign your head appeal to sit up
you’re acknowledged now right okay what is your most favorite flavor suffering
worry right mine was frustration you know they found
out I realized my happiness was so cheap all it took was this for me to become
unhappy because remember I told you got 31 companies seven different you know
areas different types of businesses all around the world thousand employees I
got a question for it what are the chances of somebody screwing something
up right now with that many companies all around the world on three continents
thousand plus people what are the chances somebody’s messing
something up right now was a chance to tell me quick 100 percent and all I
needed to have this nearby look at there’s one right there there’s a text I
can see it somebody’s messed up it up and what it’s messed something up what
it take for me to lose my happiness someone not to do what I think they
should do ideally now and the more people you care about nobody interact
the more the greatest chance that this is going to be happening all the time so
I find myself happy happy happy ah shit Arthur the ho man I use a different word
ask you something you know well I was really suffering I go to a different
language who knows that I who is this different language when you’re suffering
let me see I don’t have to write how do you know you’re suffering by the
language you use and so I began to realize I’ve been given up my happiness
over this if in order for you to be happy everybody’s got to do what you
think they should do you’re never going to sustain habits I would love for you
to be happy the rest of your life I can’t do it for you but I can tell you
how that I’m doing it you have to decide what’s your favorite layer suffering and
then you have to make the most important decision of your life
and I never would satisfy with a scent the most important decision your life I
believed in the past is who you love who you spend time with this who you become
I still think that’s one of the most important decisions to your life but my
life and I both agree now the most important decision is deciding not to
suffer anymore that life is too short and that you’re going to find joy
beautiful States in every moment and you’re committed to it even when it
doesn’t go your way even when it rains on your parade see I don’t want you to
ever feel pain if I could help but I don’t know you but
he’s suffering cuz I grew up suffering I have four different fathers I had a
mother that loved me achieve a beat the hell out of me she put liquid soap down
my throat till I threw up because she thought I was lying and I wasn’t I was
crazy stuff but she’s been the mother I wanted I would not be the man I’m proud
to be because I would have to strive why would I be here why would I go feed a
billion people why would I do things I’m doing so you
know what sometimes not getting what you want is what makes you into something
that’s got something more to give so if you make this decision I don’t want you
to ever have pain if I can help it that I can so that means you make the
decision I’m going to be happy even if someone I love dies because what good is
it for you to live in suffering when they die would they want that but we
have cultural conditioning it makes us think that we’re supposed to do this and
so many people think suffering is a positive emotion or its noble suffering
people don’t inspire others they don’t lift others see while you’re suffering
you’re not there for the other people they don’t understand what you know who
are crying they’re hurting and you can be comforting but you can’t do it when
you’re suffering you’re inside of you who understands what I’m talking about
here say I so if you make the decision or I say a decision most people’s idea
decision they stay to preference I’ve decided I’m going to do this but they
don’t commit it and you’re totally committed what do you do always tell
people if you want to take the island burn the boats because as long as
there’s a way out our brains will take it so my invitation to you is really
simple you can get free of suffering but in order to do it you got to realize
it’s all your expectations that make you suffer I’ll give you one quick example
I’m fortunate like mark I’ve my own plane so I can fly you know anywhere in
the world and I travel this last year to 16 countries so it’s a great privilege
to have a bed and go straight to China and non-stop unbelievable but most of my
life I took commercial aircraft and after a while I started chartering in
the US but going overseas is too expensive so I didn’t do that I found
half my time I was on an airplane about every four days he’s not with an
airplane or on stage one of the two pretty intense lives so if seeing enough
and those days I go 3 times a year to Australia I still do but those days
commercially I get on Qantas airlines on a flight here
San Francisco or LA in those days and it’s a 14-hour flight and there’s just
one problem 31 companies those days it was like two
dozen companies or 15 companies I got all these people are responsible for I’m
a committed guy and what how am I connected 24/7 right we all know what it
is it’s all these tools we love all this technology but I was used to
domestically you got connection the Internet even while you’re flying but
you get on that 14-hour flight gap no technology no web I was like so
frustrated why did they do this these 14 hours they can be so productive
oh my god who knows what I’m talking about here I get a sense that I’m
talking about so what happens one day after years are going through this
before I had my own plane I’m on I’m on the site and Qantas airlines announces
we’re about to take off guess what we can now probably tell you
we now have international internet and it was like people cheered some people
stood out in the aisles and clap I didn’t but I felt like doing it it was
just like this is incredible it’s like God to send it into the building we have
Internet we got Instagram we got Facebook we got an email this is the
most amazing thing and what do you think happened within 15 minutes what do you
think happened tell me come on it broke down and what do you think it worked
again never 14 hours without it and people like this this bullshit I didn’t
believe this crap I’m not putting up with 15 minutes earlier it was a miracle
now it’s already an expectation write this down if you want to change your
life trade your expectations for appreciation and your whole life will
change in that moment trade your expectations for appreciation and your
whole life will change that moment if you are suffering there’s only one
reason things aren’t meeting your expectations
what are the chances of everyone in your life meeting your expectations for the
rest of your life what are they what are your expectations that God or the
universe will meet your expectations every moment see I’d like you are you
married sir is he here oh she’s we’re twins how beautiful
congratulations I would never want to see you have any
pain if I could ever avoid if I could do anything about but I’m not God so I can
do something different since I’m not God I can get you to consider something that
if you did it would give you freedom it would be an absolute commitment in
yourself to say life is too short to suffer God has given me this creation
and I’m going to love every moment I’m going to find ecstasy every moment of my
children even when you’re crazy shit even when they’re red Rebs I’m gonna
have a look my wife even when she doesn’t seem to be listening to me or my
husband isn’t I’m gonna do it even if she left me I can’t control her leaving
him but I can control one thing you can make the decision that you are going to
find beauty and everything in life and you learn from everything in life and
that is the only way you’ll be out of suffering otherwise it won’t matter how
much money you make and will matter how many people love you too how many great
kids you have are there going to be disasters and challenges for all of us
yes or no yes or no all of us I don’t care which you are financially I don’t
care how smart you are I’ll have you have an IQ the genius I don’t care if
you got the biggest company in the world every person rooms going to experience
extreme stress in your future everyone here will have something a robbery a
house that burns down an earthquake somebody that cheats you somebody steals
money from you some of you totally trusted and then they screw you over
somebody that betrays you don’t you guys you came to this positive seminar see
you got as mr. positive thinking you’re so wrong see I’m a realist I don’t
believe I’m not stupid I don’t think that everybody I know that most people
are not fit and healthy most people around the world do not have a
relationship where they’re totally passionate most people do not love their
work your home but if you did I’m interested if you do versus the men you
talk I’m interested in a few that lived a beautiful space versus the masses that
suffer and I also know that anyone can end up suffering at a moment if you make
the decision that says I have decided from this day forward I’m going to find
beauty and everything by being a beautiful state and that means if you
start to suffer by the way you’re going to suffer we all do because this brain
is too many years old it’s going to keep acting it’s going to keep what’s wrong
when it comes in if you’ve made the decision you’ll start to suffer and I
created by myself a 90 second rule I got 90 seconds
get the shit out of it in those 90 seconds I figure out what it is and I
know how to stop suffer I’m suffering cuz I’m having an expectation that’s not
being met and well I think it’s life and death it’s just my preference it’s my
preference that you guys had more energy than we started it’s my preference that
you have a great time it’s my preference that my kids would do everything I want
them to do with my preference and all my employees across all these companies
will do all the right things every day God will laugh at your preferences and
what I found is I have my preferences which are wonderful but I’m just going
to live in a beautiful state because life is precious hey what if you were
God and you come down and you talk to one of your creations and you say how’s
it doing daddy how’s it going down here on earth what do you think and the
person that you’re talking to you to you crazy goes well god I mean you could
have done a better job I mean come on why did you make it so fricking foggy
here in San Francisco I couldn’t land my playing the other day
and why would you plays they could come through the fog I mean your God and why
did you make all these irritating people you know I asked so many irritating
people they try to stop me from doing things and you know and also it’s just
like why don’t just make me rich why do I have to work and besides that you even
got these little hands you little red ants they’re like this
small and they fight the shit out of me why would you cry so three did you heard
all this bitching and you were God would you want to hang out with this person if
you’re God you might you know say no what if you go to somebody else you go
what do you think one of the other creations and that person says god
you’re amazing this is the most beautiful place on a distance heaven
this is extraordinary I mean there’s so many different kinds of people they
challenge me in so many different ways I have to grow to understand them and
understand myself and and and you make the fog and you make the Sun and it’s
always changes I’ve never bored and you make these little red ants damn they’re
courageous nope I’m 10,000 times their size they’ll bite my ass that’s pretty
cool who would you want to spend time with
the first person or the second one if you were God which one so if you’re not
experiencing God perhaps you’re bitching too much perhaps
not God perhaps as you and your whining and your suffering so I want to finish
with this if you want to stop suffering first you got to know how you’re
suffering recognized to be honest second you can’t tolerate we all get what we
tolerate so you have to make the decision I’m going to be in a beautiful
state the rest of my life doesn’t have to be happy it can be determined it can
be curious it could be committed it can be
energized it could be grateful it could be loving it could be happy it could be
any of these but I am going to be that every day because I’m capable and I’ve
shown you early you are because how fast can you change your state my friends how
fast come on guys how fast if you stop using your mind and you use your body
and your heart your spirit that’s what will put you there the mind won’t keep
you there am I getting there from when things go your way your mind will feel
happy but what happens when they don’t know talking man the other day he was
telling me all about his company and he lost the company built it up it was a
billion dollar company and then you know the venture capitalists guys voted him
out of his own company I said welcome to Steve Jobs’s world and then he told me
this new company screaming but he doesn’t want to put into he’s afraid of
getting hurt again I said you lost that company for a
reason perhaps it’s so you can build this company which is going to save
people’s health what if you and I we stopped the suffering by having one new
beliefs here’s what I believe in my soul life is always happening for us never to
us we think it’s happening to us because of our minds but it’s all happening for
us even the pain even the disappointment even the problems if my mother than the
mother I’d wanted I would not be here today I would not my father not left I
would not feed a billion people much less not a million that’s just a
thousand maybe life isn’t always about getting your preferences maybe life is
about you becoming more and when you do you feel more alive and you have more to
give and that’s the purpose of life because when we’re giving we’re outside
of ourself there’s no suffering when we’re giving in fact when you’re most
happy and excited about something what’s the first thing you want to do how many
of you the minute something great happens you want to share it with
somebody you love raise your hand if that’s what you want to do say I why cuz
will you share it there’s only so much you can feel inside even if there’s sex
or rock and roll love drugs with you think is going to make float your
boat money you only feel so much but when you share it it multiplies
so here’s the antidote suffering identify your favorite flavor make the
decision that says I will not suffer I’m going to live in a beautiful state no
matter no matter what if it rains on your parade
what if your bestfriend screws you over what if somebody yells at you what if
you get humiliated what did you go broke what if you lose your job could you
still be happy yes or no other people lost arms legs been blinded lost their
family and they’re still loving and happy and beautiful yes or no and they
aren’t just mother Teresa they’re not just Nelson Mandela they’re any human
being decides to live worth not about themselves sisters I love you so much
Lisa I want to support you the reason we you made those prayers I decided I was
going to fulfill those for you it’s because you don’t just feed people you
love people people that no one else people forgotten and you’re there every
day you ask for nothing and I know that’s why you’re fulfilled I honors
both I love you the best way to accept leg is killed a monster well it’s little
don’t wait clothes Godzilla eating your whole city in life if you
turn yourself and train yourself to do it and by the way I did this year and a
half ago and to give you an idea what happened was I felt the most joy I’ve
ever felt in my life and then I had three incidents can you
understand how I entered the room I’ve been onstage for 39 years working
with 50 million people I give my all every day this is easy there’s three
hours my average seminars 50 hours my stress here is 3 hours because I don’t
like to talk I like to go deep as you might gather and I like to condition it
when we get up and do things there’s only so much time I know 50 hours I go
full tilt and I’ve been doing that for 39 years I clap like a crazy man I jump
much more intently in here because I’m toning it down for you guys because you
think I’m crazy when I first come in especially when you guys started with
your energy I look like a maniac but what I found in that time is doing that
hammering like that could damage the nerves of my arms and so all of a sudden
I couldn’t sleep on my side which I’ve done my whole life’s no big deal asleep
on my back it’s painful who cares I managed pain every great athlete does
that I’m a good person does that but then my wife is freaking out saying
honey you’re choked you’re not breathing and I was exhausted
and I went get into the sleep study thought I had sleep apnea but he was
extreme in 17 minutes I stopped breathing 18 times that doesn’t make for
very much rest that doesn’t make for health so now I have this really sexy
device it’s called a sleep at you stick it on your face it’s a mask and it pours
oxygen you will get girls with a shit I promise you but they’ll be in the
hospital the girls that you’ll get right and so I’m like I can’t believe this I’m
breathing through this breather now because these nerves and then I’m kind
of crazy I’m snowboarding and I ripped three rotator cuffs not a problem it’s
painful I’ll get it worked but then the pain won’t go away and the pain becomes
nerve pain that’s shooting so bad I know how to deal of pain for her to zero to
ten nine point nine and it’s so severe I can’t sleep I’m in so much pain and I
don’t want to surgery and the surgeon says well it’s in your spine he comes in
and tells me it’s not just your rotator cuff you have something called spinal
stenosis where it’s tightening around your spine and crushing the nerves and
there really isn’t a solution we can do surgery but it’s no guarantee and there
side effects and the guy by the way first tells you all I sent you business
mastery program I’m making a million two more year and I went to center pray tell
me who changed my life because I got to tell you I’m your doctor I’m going to
show you something their life is over that was his bedside manner I had not
trained him obviously in these communication tools until I can’t
snowboard I can’t play racquetball squash I can’t you know I can’t jump
around I can’t do this stuff but I don’t accept that I was told that a tumor in
my brain when I was 32 it’s still there and I’m fine I didn’t treat it I’m fine
it gave me massive growth I was 5-1 in high school I’m sick seven I tell people
the difference is personal growth I had growth hormone that exploded me up I
still the tumor to grow so I didn’t accept this diagnosis I didn’t say it
wasn’t there I just said it won’t accept there’s nothing to be done and the world
ran today you can find answers and slides I push that I know so those best
doctors around the world and I found a doctor in Australia said to me Tony we
can do this you sent me MRIs with people with similar situations in the way they
solve it is with a hundred hours of hyperbaric oxygen where you go inside a
coffin and they make it so pressure about 65
i pounds about 65 feet below the ocean pressure and a filly of oxygen and it
releases the eight hundred percent more stem cells and it starts to heal and he
says to me though before you come all the way to Australia which is where he
is go do these blood tests so I can see what’s happening your blood how much
inflammation at what’s going on and I said okay and I went did it when I was
there the guy who was doing the blood said you want to do a metals test I gave
me like mercury I said I had my amalgams out 25 years ago he goes what we do lead
and we do aluminum I said alright let’s do it and then the doctor calls me two
weeks later every single day and I’m busy so I said send me the report
because I must speak to you on message so I call him up and he said you should
be in the hospital right now so what he said you have a highest level of mercury
we’ve ever measured here in the United States we measure on 0 to 5 scale if
you’re 3 or above your body’s so toxic you can die you can have a part attack
you kind of a stroke you are 123 he said the highest I’ve ever measured
in 76 I said that’s impossible how could that be
he said we can tell by the type of mercury in fish and I was like oh my god
I’m so intense in my life and I made my diet really simple it’s salad veggies
and fish and the two fish that I always had I’m telling you this is swordfish
which I loved and tuna they are 75 year old living fish and eat all the smaller
fish they have a thousand times more mercury today but no one tells you this
because the fishing industry would be ended if you knew it so and two of the
doctors looked at it one of the off doctor said how long’s he been in the
hospital I just got off stage and a 50 hour seminar 5-0 Oh over four days and I
was like no wonder I’m exhausting cuz it destroys your mitochondria which creates
ATP which creates energy I’m thinking I’m just exhausted they’re working so
hard and then I was also losing my memory and then I’ve always sweat but
sweat like I did when I first ran on stage here because if I start running
all of a sudden my body has to work so hard
it just it’s pushing to keep going I would be dead today if I had not torn my
rotator cuffs if I not hurt my spine if I’ve not been in a position where I’d
hurt my arm so bad I can’t sleep on my slide how to put a sleep that bond life
is always happening for us not to us even when it doesn’t look that way it’s
our job to find the benefit telling you this now for another reason
which is please go get your metals tester the world we’re in today is so
toxic that out of 12 of my friends that I told this in the first few weeks sits
them all had poisoning and they thought they were just exhausted or tired of
frustrating lots of people get diagnosed with dementia I find myself on stage
it’s happened once or twice here I hope you didn’t notice I tell you now where I
thought where the hell am i I’ve never had that in my life I do 50 hours
without missing a beat and it’s changing I don’t have a script I’m look at you
I’m feeling I’m responding but I’m like why am I telling the story but all that
will come back when it’s gone down to 18 from 123 have taken me nine months to do
it I’m not there yet but I’m almost there
thank you very much if you’re watching somewhere else in the world you here go
get a metal steps but if you do and you you got this in your body get it out
there’s a man named dr. Shane is one of the best metals guys in the world he can
find him on the web he’s made a giant difference for me and I’m gonna get
those things back but I wouldn’t got him back unless all these horrible thing
just happened I just give it to you as a metaphor for what you think is your
worst day could be your best day but it’ll Carson face saying that there’s a
higher purpose and everything happens in our life and making ourselves look for
it so I want to finish by showing you how to end suffering in two minutes
there are many ways I don’t have any more time I’m out of time you’ve been so
gracious I hope this has been touching for you I hope it’s made you think who
here has decided in your gut suffering ends here tonight I’m curious not all
you go do it who really is going to do to say I they don’t want to ask you to
two things I want you to ask you to send me a note and you can send the note to
end what my team put it up there’s that email don’t throw out if I don’t know
what the name of it is quite honestly I would love to hear your commitment and
why and I’d love to have you copy that to two people you respect to people you
love because if you do that they’re going to know why you’re going to do
this why you want to live this beautiful state every day why you’ll do it no
matter what even if it doesn’t end suffering now Tony Robbins calm and I
would love to hear your story what you’re going to do is why I came by here
I’ll be inspired by it but more importantly you’ll be making a
commitment on nobody but if you commit by telling me and a couple other people
that matter you might also inspire them to consider the possibility I wish I
could go deeper on the subject but what I want to give you is a tool
if you make the decision then you’re going to come up with suffering how do
you end it by the way when I say 90 second rule in the beginning it should
have been a 4-hour rule maybe a few years ago she’d been a four-week rule
like but now once I’ve done it over and over again just like getting in state
becomes a habit and now you can do it so easily and the freedom you’ll feel be
amazing but let’s finish by showing you how to do it and I’ll do it with a real
experience for you stand up shake your body out but before we do anything else
let’s crank the energy so or high level to do this I want you to face the party
go oh yeah I own you I want you to outdo their energy for twenty seconds and I
want you want to zero to ten to go to level 20 so 10 feels like it will be
relaxing let’s clap and it will jump ready 1 2 Oh you before we leave let me make two
announcements and afters we’ll go we’ll do our suffering if you like help
someone else and suffering join me spend ten bucks let me double it or hundred
let me double it whatever good you do all double up to five million feeding
America or the American quorum you can do it or how many found tonight to be
profound you’d like to continue this kind of feeling say if you want to get
something it’ll support you long term I have a digital product called the
ultimate edge probably saw it years ago an updated $300 you want to get into
$200 if you do it now but I’ll do it a hundred percent of the profits to
another organization that I’d love to make a difference with and it’s
organization and frees people their traffic it’s specifically the young boys
and young girls are in sexual slavery and the organization is called
Underground Railroad they’re extraordinary
I’ll give every penny that you invest in yourself those $200 do do it don’t think
about 18 of you two three one child what would it be like I’d feed 200 in the
last two weeks I love the free another 100 in partnership with you while you
change your life so if you want to do that you can go to show them the text
where they go something up there real fast
take a picture that would be a good time hello there it is so if you text
Dreamforce the ultimate edge at four four two two two you’ll receive it if
you do it with the next 48 hours all day me 100% of it you’ll get to the benefit
of changing your lives and the last thing is if you’d like to come to a real
seminar instead of three hours and an environment where where everybody is
primed for this kind of experience I’m coming here to San Francisco coming up
here in November 10th to the 12th and if you also text or go to my organization
there they’ll give you hundred ollars off if you want to go and read a million
people in San Francisco by the way that week here in November that’s going to be
my gift out of that event as well so it’s something we can all do together if
you’d like just reach out do it those are ways you can continue the journey if
you want to I’ve given you a book I hope that’s helpful for you on the financial
side if you want a second video second thing you calm that’s it let me down
through the final piece shake your body out here’s what I want you to do
think of a place where you have suffered frustration overall anger sadness
feeling not enough something and what if there was a quick way to end it here’s
how that can be done in a matter of moments first you only suffer because
what you focus on and you’re focusing on one of three things three words you want
to number going forward loss less or never if you’re suffering it’s because
your brain believes because you did something to me or the government did or
the company did or the other employee did or I did something or because you
didn’t do something or I didn’t do something I have lost something lost
love lost time lost energy lost respect while significance lost anything the
illusion of loss makes us suffer all you’ve lost was your expectations
weren’t met because there’s no guarantee in life could we walk across the street
get by a car of course we can that’s loss everything else is an illusion it
just means your preferences weren’t that the second thing unless you suffer is if
you think something you did or didn’t do or something someone else did or didn’t
do cause you have less of something you value less love less joy less time less
energy less acknowledgement if you feel like you have less you will suffer and
then third one and the worst one is if your brain starts believing that you
failed to do something I feel do something or you did something or I did
something that means I will never have that love have that joy I have that
sense success have that acknowledgement have that freedom when our brain
believes we’ve lost or we have less or remember we suffer and all those are
illusion the way you get out of it is really simple you’re never going to go
from suffering to joy it’s to pick a jump so you go from suffering to
appreciating something how many of you no matter how bad your life is there’s
something you can appreciate your health your children your life the country
learn how many got something you can appreciate say I is there something you
can appreciate in every moment even in the worst moment you’ve been in yes or
no yes or no and if you’re so smart which I know you are
you should be easily find those things all it is as you decide I’m not going to
suffer so when I feel it within 90 seconds I figured out what it is I don’t
there I find something to appreciate I find something next to enjoy second step
once you preciate enjoy I want to learn from this what can I learn what I can
grow it’s in the middle that problem you learn from that relationship then it’s
not a bad ending a relationship anymore if you grow from it you’re going to feel
a lot in thirdly third step after a peach enjoy learning grow throw it up if
you do anything loving if you give anything if you’re grateful your
suffering will end are there people that have been concentration camps that were
able to end suffering even though there was physical pain yes or no what I
learned through all this pain in my body was there’s pain there suffering one
other difference pain is that shock feeling or pressure and tension running
up my spine suffering is why did this happen to me will I ever be able to do
this again can I ever get back on stage what am i how long will this will this
will this last the story is the suffering it’s easy to deal with pain
it’s the suffering that makes it so hard raise your hand if you fall when I’m
talking about your say I so I’m going to give you one technique right now we’ll
do it really fast so you network shake your body up in fact right now develop a
great pattern I want you to make a move that if you made that move you feel
strong in so we just try so make it stronger than some sort make a move
ninja move make a move make a sound you shut the word yes when you make a move
make a move say yes say yes say yes here’s what you do how many of you have
a situation either at home or in your work environment where there’s some
unfinished business where there’s a situation with a person or situation
that you need to handle and it’s stressful inside when you think about it
so you trying to have to think about it and do other stuff but it’s got to be
handled and you not handle it how many got an area where there’s some suffering
like that raise your hand nice and high let me see
virtually everybody good think of that situation that really bugs you and
really think about how it really feels if you really let yourself focus on it
and feel what that suffering would be like and I want you to pick something
then on a scale from zero to ten where ten is total suffer and zero is no
suffering at all that’s in the 8 or above range at least 7 8 9 10 don’t
think a little uh notice in this quick moment enough for you to feel I want you
to feel a difference how many got something that needs to be handled
you’ve not resolved it either pissed off or you feel hurt or you feel worried or
you’re concerned and you’ve not handled it you put it off and it needs to be
handled your hand if you got and the pain of it is if you focus on it it’s
seven eight nine or ten let me see your hands awesome here’s I want to show you
a group of scientists discovered something about twenty years ago that’s
amazing if I measure your brain waves and your heart waves your EEG and your
EKG you’ve probably seen them on you know on medical pieces they look very
jagged when you’re stressed they don’t look anything alike your brain waves in
your heart waves but if all you do is put both your hands on your heart try it
now and you physically feel your heart see the example I’m giving you so this
is frustration you can see they look nothing like each other but if you put
your hands in your heart and you physically feel your heart like breathe
in your heart just for a moment we’re gonna do this for two minutes that’s all
we’re going to be done

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