Articles, Blog

Vision Keynote – KEY01

November 6, 2019


GOOD MORNING, AND WELCOME! WELCOME TO ORLANDO,
WELCOME TO IGNITE AND ENVISION. IT’S A VERY
SPECIAL CONFERENCE. WE HAVE OVER 30,000 OF YOU HERE AND
WHAT MAKES IT REALLY SPECIAL IS THE
FACT THAT WE HAVE BUSINESS LEADERS,
IT PROFESSION APPLES, AND DEVELOPERS
ALL COMING TOGETHER TO ENVISION
WHAT’S POSSIBLE IN THE FUTURE,
BUT MORE IMPORTANTLY, TO BUILD THOSE
SKILLS AND IDEAS EVEN IN THIS CONFERENCE
TO MAKE THAT FUTURE A REALITY. TALKING ABOUT THE
FUTURE, WE ARE WELL AND TRULY
INTO THIS ERA OF THE INTELLIGENT
CLOUD AND THE INTELLIGENT EDGE. THIS IS AN AMAZING
TIME FOR US TO BE IN ANY INDUSTRY
THINKING ABOUT DIGITAL TECHNOLOGY. I MEAN, WHAT’S
REALLY HAPPENING OUT THERE IS COMPUTING, IS -úGETTING EMBEDDED IN THE REAL WORLD. EVERY PLACE, WHETHER
IT BE THE HOME OR WORK OR
STADIUM OR A HOSPITAL, HAS GOT COMPUTING. EVERY INDUSTRY
WHETHER IT’S OIL AND GAS, RETAIL,
FINANCIAL SERVICES, AGRITECH, ALL ARE BEING TRANSFORMED
BY DIGITAL TECHNOLOGY. EVERYTHING, WHETHER
IT’S A CAR OR A REFRIGERATOR OR THE
FACTORY FLOOR, ARE GETTING CONNECTED
AND THEN BECOMING INTELLIGENT. THAT’S THE RICH WORLD
OF COMPUTING. COMPUTING IS NOT
JUST ABOUT THE COMPUTER INDUSTRY,
IT IS ABOUT THE ENTIRE WORLD . AND THIS COMPUTING
POWER IS BEING USED TO GENERATE THAT
NEXT GENERATION OF AI-DRIVEN BUSINESS
PROCESS, THAT NEXT GENERATION OF MULTISENSE, MULTIDEVICE, -úEXPERIENCES THAT
ARE MUCH MORE PEOPLE CENTRIC. THAT’S THE RICHNESS,
THAT’S THE OPPORTUNITY THAT’S AHEAD OF US. NOW, IN ORDER FOR US TO CAPITALIZE ON THIS
PARADIGM SHIFT, WE NEED TECH INTENSITY. IT’S A SIMPLE CONCEPT. IN FACT, YOU CAN
THINK OF IT AS A VERY SIMPLE EQUATION. EACH OF US HAS
TO DO REALLY TWO THINGS, ONE, IS WE
NEED TO MAKE SURE THAT WE ARE ADOPTING
THE LATEST AND GREATEST TECHNOLOGY,
AND SECOND, WE HAVE GOT TO BUILD –
ú OUR OWN DIGITAL CAPABILITY
IRRESPECTIVE OF WHICH INDUSTRY YOU ARE IN, YOU
ARE A DIGITAL BUSINESS, AND YOU
NEED TO DO BOTH, ADOPT TECHNOLOGY, BUILD
TECHNOLOGY. NOW, THERE ARE A COUPLE OF NUANCES THOUGH,
CRITICAL NUANCES. FOR EXAMPLE, IF
YOU SPEND A LOT OF YOUR ENERGY ! ! ! ! ! ! ! ENERGY AND TIME AND MONEY BUILDING
SOME CAPABILITY, THINKING THAT IT’S
UNIQUE TO YOU EXCEPT IT’S
AVAILABLE AS A COMMODITY FROM SOMEONE
ELSE, THANE COULD BE A BIG MISTAKE
BECAUSE YOU WOULD HAVE WASTED A
LOT OF TIME, ENERGY AND MONEY,, SO YOU WANT TO MAKE
SURE YOU ARE FOCUSED ON THE THINGS
THAT TRULY MAKE YOU UNIQUE. THERE IS ALSO ONE
OTHER STRATEGIC MISTAKE YOU COULD MAKE. IF YOU ARE
DEPENDENT ON A PROVIDER WHO THROUGH SOME GAME -úTHREATIC CONSTRUCT
IS PROVIDING A COMMODITY ON ONE END
ONLY TO COMPETE WITH YOU ON THE OTHER
END THEN YOU COULD BE MAKING
ANOTHER STRATEGIC MISTAKE. SO PICKING YOUR
PARTNERS WELL IS WHERE I THINK THE
STRATEGIC DEFINITION OF BEING SMART WILL
REALLY COME THROUGH. SO TO ME, THESE
NUANCES ARE SUPER IMPORTANT AND WE
CAN IN FACT GO BACK IN HISTORY. I THINK IT WAS 1882 WHEN THOMAS EDISON
FIRST PUT TOGETHER THESE ELECTRIC
STATIONS, HE WAS SELLING ELECTRICITY
AS A COMMODITY WAY BACK IN 1882 IN BOTH NEW YORK
CITY AND LONDON. BUT THE PICTURE
HERE IS ACTUALLY AN AUTOMAKER USING
STEAM POWER, BECAUSE STEAM HAD AMAZING STAYING POWER. IT SORT OF IN SPITE OF ELECTRICITY BEING
AVAILABLE, EVERYONE WHO HAD A
STEAM PLANT WOULD QUESTION, WHAT DO I
DO WHERE THIS NEW FACTOR OF
PRODUCTION OR THIS NEW CHANGE IN TECHNOLOGY? DO I REALLY NEED IT? CAN I FIT IT INTO
WHAT I’M DOING? I HAVE ALL OF THIS
CAPITAL, HOW DO I MAKE SURE I
DON’T HAVE TO REPLACE ALL OF THIS
CAPITAL BEFORE IT’S DMEESH YATED, ALL OF THE THING —
DEPRECIATED, ALL OF THE THINGS WE TALK
ABOUT TODAY WAS TRUE IN THE 1800S. IN FACT, THE 119th
, ONLY AROUND 5 OF THE FACTORY POWER
WAS ELECTRIC. ALL OF THIS BEGAN
TO CHANGE, IN 1910 FORD CAME UP WITH A
NEW PLANT IN THE HIGHLAND PARK PLANT
TO MAKE MODEL TS BECAUSE THEY
NEEDED TO REALLY CHANGE THE GAME IN
TERMS OF THEIR OWN PRODUCTION THROUGHPUT. SO THEY CAME UP
AND BUILT THIS NEW PLANT COMPLETELY
ENVISIONED WHAT ELECTRICITY COULD
MEAN TO THE FACTORY FLOOR,
RIGHT, AND THE FASCINATING THING TO ME AS I READ ABOUT THIS WAS
THEY DIDN’T JUST THINK ABOUT THE FACTORY FLOOR, BUT THEY
THOUGHT ABOUT ALL ASPECTS OF T
THEY CHANGED THE CAR. THE ELECTRIC START
BECAME ONE OF THE KILLER FEATURES. SO THE FACT THAT
THEY WERE ABLE TO RETHINK EVERYTHING
FROM THEIR OPERATIONS TO THE
FACTORY FLOOR USING A NEW FACTOR OF
PRODUCTION, A NEW SOURCE OF ENERGY,
I THINK, CHANGED THE GAME. IN FACT, THE FAST FOLLOWERS WHETHER CHRYSLER, GENERAL MOTORS, ALL OF THEM
WERE ABLE TO TAKE ADVANTAGE OF
THIS AND BE VERY COMPETITIVE. AT THE SAME
TIME, THERE WERE MANY COMPANIES,
STANLEY MOTORS, LOKE COULD ! ! !! ! ! ! ! LOCOMOBILE, CLARK,
THAT DIDN’T MAKE THE TRANSITION AND THEY DISAPPEARED. SO THAT’S THE
STAKES FOR HOW WE ALL HAVE TO EVOLVE
WITH TECH INTENSITY. AND TO US, FOR US
AT MICROSOFT, WE ARE GROUNDED IN
OUR MISSION TO REALLY EMPOWER YOU
WITH THAT TECH INTENSITY. OUR MISSION IS TO
EMPOWER EVERY PERSON AND EVERY
ORGANIZATION ON THE PLANET TO ACHIEVE
MORE, AND THAT MEANS WE WANT TO
EMPOWER YOU WITH THAT TECH INTENSITY. WHETHER YOU ARE A SMALL BUSINESS, A LARGE
MULTINATIONAL, OR A PUBLIC SECTOR
INSTITUTION, OUR GOAL IS TO ENSURE THAT WE GIVE YOU THE
DIGITAL TECHNOLOGY. WE WANT TO DO
THIS AT A GLOBAL SCALE, AND MOST
IMPORTANTLY, HOUR SUCCESS IS — OUR
SUCCESS IS FUNDAMENTALLY DEPENDENT
ON YOUR SUCCESS. THAT’S AT THE
CORE OF OUR BUSINESS MODEL. THAT’S WHAT
ENGENDERS THE TRUST LONG TERM. WE ARE BUILDING
ALL OF THE SOLUTION AREAS AT THIS
CONFERENCE WE ARE GOING TO TALK ABOUT. TO RIDE THIS NEXT
MASSIVE PLATFORM SHIFT OF THE
INTELLIGENT CLOUD, INTELLIGENT EDGE, WHETHER IT’S
MODERN LIFE TO MODERN WORK TO DATA
AND AI, TO APPLICATIONS AND
INFRASTRUCTURE, ALL BUSINESS APPLICATIONS, ALL
OF THESE SOLUTION AREAS ARE FOUNDATION ALLEY DRIVING THIS
NEXT PARADIGM. TO ULTIMATELY
THOUGH HELP YOU WITH THE DIGITAL –
ú TRANSFORMATIONAL OUTCOMES. AND WE SEE THIS
IN ACTION TODAY. YOU KNOW, ONE
OF THE GREATEST PRIVILEGES FOR ME IS
TO BE ABLE TO MEET WITH CUSTOMERS,
LEARN FROM THEM, HOW THEY ARE TAKING ADVANTAGE OF DIGITAL
TECHNOLOGY TO NOT ONLY TRANSFORM -úTHEMSELVES, BUT
IN MANY CASES TRANSFORM THEIR INDUSTRIES. TAKE ROYAL DUTCH SHELL. OIL AND GAS IS AN
INDUSTRY THAT ALWAYS IS CHANGING. IT’S REALLY DYNAMIC. IF YOU TALK ABOUT
AN INDUSTRY THAT CHANGES EVERY DAY BECAUSE OF WHAT’S HAPPENING IN THE COMMODITY PRICES,
THIS IS THE INDUSTRY. -úSO THEY HAVE TO BE
VERY NIMBLE, VERY AGILE IN TERMS OF THEIR OPERATIONAL EFFICIENCY
AS WELL AS GO FIND NEW SOURCES
OF ENERGY. AND WHAT’S
HAPPENING AT ROYAL DUTCH IN TERMS OF AI IS PRETTY AMAZING, WHICH
IS THEY HAVE GOT A VERY DELIBERATE
STRATEGY OF USING AI ACROSS
THEIR ENTIRE OPERATION. KILLING, WHICH
IS A VERY HIGH PRECISION, HIGH STAKES OPERATION, THEY
HAVE ALREADY BUILT AI CAPABILITY
OF THEIR OWN. THEY HAVE USED A
LOT OF THE DATA, BUILT THIS AI SYSTEM
THAT IN FACT GUIDES THE DRILL, AND
THEY HAVE ALSO ADOPTED THE
LATEST AND GREATEST TECHNOLOGY IN
REINFORCEMENT LEARNING. WE BOUGHT A COMPANY
CALLS BONSAI A COUPLE OF MONTHS
AGO, THEY HAVE PARTNERED WITH BONSAI
SO ESSENTIALLY TAKE MACHINE TEACHING AND REINFORCEMENT LEARNING AND SCALE
THE DRILLING OPERATIONS THROUGHOUT. THEY ALSO PARTNERED
WITH ANOTHER COMPANY, C3IOT WHO
IS A PARTNER OF AZURE FOR IOT PREVENTIVE
MAINTENANCE. THEY WANT TO ABLE
TO CONNECT ALL ALL THERE AND HAVE THE DATA STREAMED AND TO
CONVERT THAT INTO PREVENTIVE MAINTENANCE
PREDICTIVE POWER. THEY ALSO ARE
TAKING COMPUTER VISION TECHNOLOGY
TO ALL OF THE STATIONS THEY RUN, THEY ARE EXPERIMENTING WITH
THIS IN ASIA PACIFIC TODAY, BUT
PLAN TO ROLL IT OUT IN OTHER PLACES
BECAUSE SAFETY IS CRITICAL. SO JUST IMAGINE
HAVING COMMODITY CAMERAS EVERYWHERE,
AND BEING ABLE TO HAVE COMPUTER
VISION ALLEGE RIDGES DEPLOYED USING
AZURE IOT RUN TIMES ON THE EDGE –
ú SO YOU CAN OBSERVE WHAT IS HAPPENING,
IF THERE THERE IS ANY DANGEROUS
ACTIVITY HAPPENING YOU GET AN IMMEDIATE
ALERT TO THE LOCAL PLATER. THIS IS AMAZING
TO SEE HOW AI IS BEING USED EVERY
DAY FROM THE DRILLING OPERATIONS
TO SAFETY IN ANY OF THE SHELL STATIONS. CBRE IS IN REAL
ESTATE BUSINESS, THEY MANAGE OVER 5
BILLION SQUARE FEET. AND REAL ESTATE
IS CHANGING, THE NATURE OF WORK
IS CHANGING, THE EXPECTATIONS OF
PEOPLE WHO ARE IN THESE SPACES
WITH THINGS LIKE OPEN OFFICE CHANGING
DEMOGRAPHICS, SO IT’S AN INDUSTRY
THAT NEEDS TO EVOLVE. BY REALLY GIVING
MORE AND MORE CONTROL TO BOTH
THE TENANTS AND -úTHE FACILITY MANAGERS. SO WHAT CRBE HAS
DONE IS BUILT A NEW SERVICE CALLED CBRE360. THIS SOLUTION
IS A SOFTWARE PRODUCT. SO THIS IS A
FACILITIES BUSINESS, A SOFTWARE PRODUCT,
AND THE SOFTWARE PRODUCT HAS BUILT
ON TOP OF THE AZURE DIGITAL TWIN SERVICE. SO IT’S A GREAT
EXAMPLE OF TAKING A COMMODITY INPUT AND
BUILDING YOUR VALUE ADD. AND WHAT TWIN
DOES IS IT TAKES PEOPLE, SPACE AND THINGS,
AND CREATES A SIMULATION
ESSENTIALLY, A DIGITAL ARTIFACT THAT SIMULATES
THE INTERACTIONS IN A SPACE BETWEEN
PEOPLE AND THINGS. SO THAT MEANS
YOU CAN START REASONING, SO YOU CAN IMAGINE THE SOFTWARE
SOLUTION YOU CAN CREATE THAT GIVES THE
TENANTS, THE FACILITY MANAGERS ALL
OF THE CONTROL THEY NEED TO MANAGE
EVERYTHING FROM THE TEMPERATURES TO
CONTROL THE FLOWS, AND ALSO HELP
PEOPLE SCHEDULE MEETINGS. SO IT’S FASCINATING
TO SEE HOW THE SOFTWARE PRODUCT
THEY BUILD GOES WAY BEYOND JUST FACILITIES
MANAGEMENT BECAUSE THEY NOW CAN
PARTICIPATE IN THE DIGITAL
TRANSFORMATIONAL OUTCOMES OF THEIR CUSTOMERS. NOW, ANOTHER
EXAMPLE IS BUHLER. BUHLER IS BASED OUT OF SWITZERLAND, AND
THEY ARE REALLY CRITICAL FOR THE
FOOD SAFETY IN THE WORLD. SOMETHING LIKE
500 MILLION PEOPLE ARE SUSCEPTIBLE
TO TOXINS IN FOOD. OR EVEN JUST
VERY LOW LEVELS OF TOXINS IN FOOD. THAT MEANS FOOD
SAFETY IS A PRETTY CRITICAL PRIORITY FOR US IN THE WORLD. IT TURNS OUT BUHLER
HAS AN AMAZING STRUCTURAL POSITION BECAUSE SOMETHING LIKE 65 OF THE WORLD’S
GRAIN PASSES THROUGH THEIR MACHINES. IT’S PRETTY STUNNING
TO THINK OF THAT. SO NOW JUST IMAGINE
IF YOU CAN USE THE LATEST AND
GREATEST IN COMPUTER VISION
TECHNOLOGY TO BE ABLE TO DETECT ANY
OF THE TOXINS EARLY IN THE SUPPLY
CHAIN OR IN THE FOOD CHAIN,
AND THAT’S EXACTLY WHAT THEY ARE DOING. THEY ARE USING
AZURE AI AND COMPUTER VISION, HAVE
THIS FITTED INTO THEIR MACHINES AND
THEY ARE GOING AFTER THAT
CLASSIC NEEDLE IN THE HAYSTACK CHALLENGE,
WHICH IS TO FIND THAT TOXIN IN A TRUCK
LOAD OF CORN AND TO ENSURE THAT IT DOESN’T
PASS THROUGH TO THE GROCERY SHELF NEAR YOU. THEY ARE NOT STOPPING THERE. IN FACT, THEY ARE
PARTNERING WITH WHITWORTH BROTHERS
WHICH IS ONE OF THE LARGEST MILLERS
IN THE UNITED KINGDOM AND BRINGING
AN INDUSTRY BLOCKCHAIN SO YOU
CAN HAVE COMPLETE TRACEABILITY. SO THIS IS ANOTHER
WAY FOR US TO ENSURE THAT THERE
IS TRUE FOOD SAFETY. SO THEY ARE
TRANSFORMING THEIR BUSINESS WITH AI, THEY ARE TRANSFORMING THE
INDUSTRY WITH A TRUSTED BLOCKCHAIN. BMW, NOW, ICONIC BRAND, THE ULTIMATE DRIVING
MACHINE, AND ONE OF THE MAJOR
CONSIDERATIONS FOR ANYBODY WHO IS A CONSUMER
BRAND TODAY IS HOW CAN THEY –
ú ENSURE THAT THEY REMAIN IN CONTROL OF THAT
BRAND EXPERIENCE, EVEN AS THE EXPERIENCE ITSELF
IS BEING TRANSFORMED INTO A
DIGITAL EXPERIENCE, EVERY CONSUMER BRAND WILL CARE DEEPLY
ABOUT MAKING SURE THAT THEY
ARE IN CONTROL OF THAT. AND IN FACT THE
BRAND ASSOCIATION OR WHAT HAPPENS IN A BMW CAR HAS TO
REMAIN WITH BMW. THAT’S THE
CORE OF THE VALUE -úPROPOSITION. SO WHAT THEY ARE DOING IS BUILDING AN
INTELLIGENT AGENT, WHICH IS GOING TO
BE BRANDED BMW. AND THEY ARE USING
ALL OF THE AZURE AI CAPABILITIES FROM THE BOT FRAMEWORK TO
THE COGNITIVE SERVICES FOR VOICE, FOR THE DIALOGUE MANAGEMENT,
BUT THE AGENT ITSELF IS BMW’S OWN AGENT. THEY ARE NOT
LETTING ANYBODY ELSE JUST INTERMEDIATE THEM. THAT’S REALLY I
THINK STRATEGY AT WORK. THEY ARE GOING TO
ALLOW ACCESS TO SKYPE, ALLOW ACCESS
TO CORTANA, ALEXA, WHAT HAVE YOU, BUT IT’S ALL
GOING TO BE UNDER THE TERMS OF THEIR BRAND EXPERIENCE. THAT TO ME IS HOW
EVERY CONSUMER BRAND NEEDS TO BE
THINKING ABOUT GOING FORWARD IF
THEY NEED TO REMAIN RELEVANT . H AND M IN RETAIL
OUT OF SWEDEN, SECOND LARGEST
FASHION RETAILER IS TRANSFORMING
THEIR OPERATIONS BOTH OFF LINE AND ONLINE. IN FACT, IN THEIR
NEW YORK STORE, WHICH IS ONE OF THEIR FLAGSHIP STORES,
THEY HAVE THIS MIRROR WHICH IS
AN AI DRIVEN MIRROR WHICH IS USING,
AGAIN, SPEECH AND VISION TO REALLY HELP CONSUMERS PASSING
THROUGH THE STORE GET FAMILIAR
WITH ALL OF THE FASHION. BUT ONE OF THE
THINGS THEY ARE ALSO DOING IS THEY
ARE LAUNCHING NEW BRANDS. IN FACT, THEY
LAUNCHED A NEW BRAND RECENTLY
CALLED AFOUND WHICH IS OFF PRICE
BRAND AND THEY NEEDED TO MOVE WITH
AGILITY AND SPEED. SO THEY DECIDED
TO BUILD THE ENTIRE BRAND FROM
SCRATCH ON THE CLOUD. THEY ARE USING
AZURE AND DYNAMICS 365 TO BE ABLE TO DO THAT. SO THAT SPEED
WITH WHICH THEY ARE MOVING WITH NEW
BRANDS, THE WAY THEY ARE TRANSFORMING
THEIR RETAIL OPERATIONS, ARE ALL
ACCRUING TO THEIR MARGIN AND PROFITABILITY. ELI LILLY, NOW,
THIS IS THE FASCINATING STORY FOR
ME BECAUSE WE KNOW HEALTHCARE IS
PERHAPS IN EVERY ECONOMY ONE OF THE
MOST IMPORTANT SECTORS. AND ESPECIALLY
IF YOU WANT TO THINK ABOUT OUR
OVERALL GDP GROWTH, IN THE UNITED STATES, 18 OF THE GDP IS HEALTHCARE. SO ANY CHANGE
TO PRODUCTIVITY AND EFFICIENCY FOR
US COULD MAKE A MAJOR DIFFERENCE IN
OUR ECONOMY, AND OUR OPPORTUNITY IS –
ú SOMETHING THAT THE CIO OF ELI LILLY SEE DEEPLY,
BUT ONE THING THEY REALIZED WAS IN ORDER FOR PEOPLE TO BE THE
PROPONENTS OF CHANGE WHICH IS
INDUSTRYWIDE, THEY NEEDED TO CHANGE
INTERNALLY. THEY NEEDED TO IN
FACT SET THAT AGENDA OF HOW EVEN WORK
FLOWS HAPPEN, BECAUSE IN FACT, A
LOT OF THE HEALTHCARE COSTS IS IN THE WORK FLOWS
THAT REALLY HAVE TO COME TOGETHER
TO HELP ANYONE WHO NEEDS THE HELP
IN HEALTHCARE. SO WHAT THEY DECIDED
WAS TO USE MICROSOFT 365, EVERYTHING
FROM OUTLOOK TO YAMMER TO TEAMS TO
SHAREPOINT TO ENSURE THAT THEIR PROFESSIONALS
ACROSS THE BOARD WERE ABLE TO
COLLABORATE IN NEW WAYS, TO BRING NEW
SOLUTIONS TO THE MARKETPLACE. SO IT’S A
COMPLETE CULTURAL TRANSFORMATION
INTERNALLY AS A MEANS FOR THEM
TO CHANGE THE INDUSTRY. NOW, IT’S NOT
JUST KNOWLEDGE WORK THAT’S BEING TRANSFORMED. WHEN YOU THINK
ABOUT THE NEXT MAJOR SHIFT IN
PRODUCTIVITY IN THE WORLD, WE HAVE
2 BILLION PLUS FIRST LINE WORKERS, AND FOR THE FIRST TIME,
IN FACT, ONE OF THE MOST EXCITING
THINGS TO SEE HOW TECHNOLOGY IS MAKING
A MASSIVE DIFFERENCE, WHETHER
YOU ARE A RETAIL SPECIALIST OR
SOMEONE WHO IS ON THE SHOP FLOOR, YOU
EQUIP THEM WITH THE TECHNOLOGY, YOU CAN
SUITLY SEE A ABSOLUTELY SEE A MARKET
DIFFERENCE IN PRODUCTIVITY. ZF HAS PROVIDED
THEIR FRONT LINE WORKERS ON THE SHOP
FLOOR HOLOLENSS. THEY USE THE HL LOW ! ! ! ! ! ! ! HOLOLENS FOR
TRAINING, FOR REMOTE ASSISTANCE. THESE ARE ALL OF
THE APPLICATIONS RECENTLY LAUNCHED IN DYNAMICS. SO THIS IS A WAY
FOR, YOU KNOW, ANY FRONT LINE
WORKER TO BE ABLE TO GET TO AN EXPERT IN THE HEADQUARTERS, AND
ENSURE THAT THE FACTORY FLOOR IS ALWAYS WORKING SO THERE
IS NO STOPPAGE TIME. SO THAT LEVEL OF
EFFICIENCY IS WHAT WE CAN ACHIEVE BY
ENSURING THAT EVERYBODY, WHETHER IT’S
THE KNOWLEDGE WORKER OR THE FIRST
LINE WORKER HAS THE LATEST AND
GREATEST IN TECHNOLOGY. -úTHESE ARE SOME
OF THE EXAMPLES THAT WE SEE ALREADY. THIS IS TECH INTENSITY. IN PRACTICE. NOW, I WANT TO
SHIFT GEARS TO TALK A LITTLE BIT ABOUT WHAT’S NEXT. HOW DO WE AS A
TECH INDUSTRY -úPUSH THE ENVELOPE
WHEN IT COMES TO THE NEXT GENERATION
OF TECHNOLOGY THAT CAN FURTHER HELP ACCELERATE YOUR
TECH INTENSITY BECAUSE THAT’S REALLY
THE NAME OF THE GAME. THE MOST IMPORTANT CONSIDERATION,
WHEN I SPEND TIME WITH MANY OF
YOU, THE MOST IMPORTANT CONSIDERATION
IN TERMS OF A DIGITAL TRANSFORMATION OUTCOME IS HOW CAN
YOU CONTINUALLY IMPROVE THAT
ENGAGEMENT WITH CUSTOMERS. THAT’S SOMETHING
THAT I HEAR ALL OF THE TIME. NOW, I THINK THAT WE CAN DO SOMETHING PRETTY
DRAMATIC AND DIFFERENT WHEN IT COMES
TO CUSTOMER ENGAGEMENT. AND TO HELP ME
TALK ABOUT THIS, I WANTED TO INTRODUCE
TWO OF MY FRIENDS, THE CEO
OF SAP, BILL MCDERMOTT AND CE
ADOBE SHANTANU NARAYEN UP ON STAGE. >>THANK YOU SO MUCH FOR
BEING HERE, IN FACT, I THINK IT WAS THREE YEARS AGO
RIGHT HERE IN ORLANDO THAT I
JOINED YOU AT A SAPPHIRE CONFERENCE
AND I THINK YOU WERE HERE IN
THAT REALLY AT OUR IGNITE CONFERENCE
TWO YEARS AGO, AND QUITE FRANKLY WE
HAVE DONE SO MUCH TOGETHER, EVEN IN
THE LAST, ALTHOUGH WE HAVE BEEN WORKING FOR
DECADES, BUT IN THE LAST MULTIPLE YEARS,
I THINK, WE COLLECTIVELY HAVE WORKED
WITH SO MANY OF THE CUSTOMERS
REPRESENTED HERE ON THEIR DIGITAL TRANSFORMATION
JOURNEYS, AND WE HAVE LEARNED
SO MUCH IN TERMS OF HOW THEY
THINK ABOUT WHAT ARE THE OPPORTUNITIES
AROUND CUSTOMER ENGAGEMENT AND WHAT’S REALLY EVEN
IN SOME SENSE NEEDED IN ORDER FOR THEM TO KEEP PUSHING. WHEN YOU THINK
ABOUT THE CUSTOMERS AT THE
CENTER, THE THING THAT PERHAPS MORE THAN
ANYTHING ELSE THAT WE HAVE LEARNED
IS THE DATA THAT IS -úAVAILABLE IN EVERY
COMPANY AROUND THE CUSTOMER IS SUPER
RICH, LIGHT, ! ! ! ! ! ! ! RIGHT, YOU HAVE ALL OF
THIS BEHAVIORAL DATA THAT COMES
FROM WEB AND MOBILE. THERE IS IOT
DATA, MANY ARE BUILDING PRODUCTS THAT ARE COLLECTING DATA,
SERVICES COLLECTING DATA, THERE
IS ALL OF THE TRANSACTIONAL INFORMATION
IN ERP AND CRM SYSTEMS. CLEARLY THERE
IS A BIG DATA OPPORTUNITY, EXCEPT,
THERE IS WHAT I DESCRIBE AS A SMALL DATA CHALLENGE, THAT
IS ALL OF THIS DATA IS NOW TRAPPED
IN SILOS, MANY OF THEM INTERNAL, ALSO
EXTERNAL SILOS BECAUSE YOU HAVE
THESE ADVERTISING, SOCIAL AND OTHER MARKETPLACES
WHERE THE DATA IS OPAQUE. SO THE REAL
CHALLENGE IS TO BE ABLE TO BRING
ALL OF THIS DATA TOGETHER SO THAT
COMPANIES ARE IN CONTROL, AND SO WHAT
WE ARE EXCITED TODAY IS TO ANNOUNCE A
NEW INITIATIVE SO ADO BY, MICROSOFT AND SAP
— ADOBE AND SAP ARE COMING TOGETHER
TO UNLEASH A NEW ERA OF THE OPEN
DATA AND SO THE OPEN DATA INITIATIVE
IS SOMETHING THAT WE ARE VERY, VERY
EXCITED ABOUT WHAT IT COULD DO TO
UNLOCK THE TRUE POTENTIAL OF ALL
CUSTOMER DATA FOR EVERY BRAND OUT THERE. AND COM I, YOU ! ! ! ! YOU KNOW, THIS ALL
CAME ABOUT WHEN YOU CALLED BOTH
SHANTANU AND ME AND SAID THERE IS A REAL OPPORTUNITY
I SEE FOR US, AND MAYBE YOU CAN
SHARE A LITTLE BIT ABOUT WHAT WAS
THAT MOTIVATION BEHIND ALL OF THIS? >>ABSOLUTELY. WELL, FIRST OF
ALL, SATYA, THANK YOU FOR HAVING ME
TODAY AND MAKING A PHONE CALL TO TWO GREAT FRIENDS IS A
PRETTY EASY THING TO DO. THAT’S THE MOST
IMPORTANT THING, FRIENDSHIP AND TRUST. IT CREATES A
LOT OF OPPORTUNITY. WHEN YOU THINK ABOUT THE MARKETPLACE OUT
THERE, WE ARE IN THE MIDST AS YOU
RIGHTFULLY POINTED OUT IN YOUR KEYNOTE OF A CUSTOMER-DRIVEN GROWTH REVOLUTION. EVERY SICK WILL
COMPANY IS GOING THROUGH A DIG ARE — SINGLE COMPANY IS GOING
THROUGH A DIG FALL TRANSFORMATION
BECAUSE THERE CONSUMER IS MOBILE, SOCIAL, THEY ARE
OPERATING IN ALL CHANNELS, AND
THEY ARE ON THE FLY. SO YOU HAVE TO BE
GEO SPATIALLY IN TUNE WITH THEM. AND NO LONGER
WILL THEY TOLERATE COMPANIES THAT DON’T GET IT. AND GETTING IT
MEANS THE DATA CAN’T BE TRAPPED IN
A SILO BECAUSE WE NOW HAVE TO CONNECT
THE END TO END CONSUMER EXPERIENCE
FROM THE COMMAND CHAIN ALL THE
WAY THROUGH TO THE SUPPLY CHAIN IN REAL TIME. >>YES. >>SO CE OS IN BOARD
ROOMS AROUND THE WORLD ARE SAYING GIVE
ME A SINGLE VIEW OF MY CONSUMER. WITHOUT WHICH YOU
ARE UNLIKELY TO WIN IN THIS NEW ECONOMY. SO YOU HAVE TO
HAVE THE DATA AND IT HAS TO BE OPEN. SO I THOUGHT
WHEN WE TALKED THE ON THE PHONE IT
WOULD BE GREAT TO TAKE THE MARKET LEADING
COMPANIES, MICROSOFT, ADOBE AND
SAP AND OPEN THE CONVERSATION UP, SO TODAY I
REALLY BELIEVE THIS IS A ! SEMINAL MOMENT IN THE
INFORMATION TECHNOLOGY. BECAUSE NOW WE SAY
THE DATA IS YOURS. WHEN YOU OPEN YOU
ARE PROSPEROUS. WE WANT TO ACTUALLY LOWER AS THIS DATA CONTINUES
TO EXPLODE. YOU HAVE EVERY
RIGHT TO WANT IT TO BE A LOWER COST OPERATION. AND FINALLY,
WHEN YOU THINK ABOUT THIS OPEN
WORLD THAT WE’RE TALKING ABOUT, WE HAVE TO BE EXTENSIBLE WITH EACH OTHER. FOR AND WITH EACH OTHER. SO THESE PLATFORMS
HAVE TO WORK TOGETHER. AND THAT BREAKS
DOWN THE SILOS. SO I THINK WE
HAVE STARTED SOMETHING THAT’S A MOVEMENT. AND I JUST CAN
TELL YOU ALL, YOU CAN NEVER UNDERESTIMATE THE IMPORTANCE OF TRUST AND COLLABORATION. BECAUSE THAT’S
WHERE IT ALL STARTED. >>THAT’S FANTASTIC. THANK YOU SO MUCH
FOR DESCRIBING WHAT I THINK
ARE THREE CORE PRINCIPLES AROUND
THIS OPEN DATA INITIATIVE
THAT I THINK ARE FOUNDATIONAL IN PUTTING THE CUSTOMER BACK IN
CONTROL OF THEIR OWN CUSTOMER DATA. >>ABSOLUTELY >>AND THAT IS I THINK PERHAPS ONE OF THE MOST IMPORTANT AGENDAS FOR THE
INDUSTRY GOING FORWARD >>AND SATYA, AS YOU
KNOW, WE HAVE TO GET THE INSIDE OF THESE COMPANIES. AND EVERYONE
THAT WORKS INSIDE THESE COMPANIES
TO THINK ABOUT – úWHAT’S GOING ON OUTSIDE THESE COMPANIES IN
SERVICE DO THAT CONSUMER. SO WE’RE MOVING
FROM OLD SCHOOL CRM TO A TRUE CUSTOMER EXPERIENCE. AND THAT’S A BIG SHIFT. >>AND TALKING ABOUT THAT, AND I KNOW SHAN’T NEW, YOU ! ! ! ! ! ! ! ! SHANTN, U, YOU HAVE BEEN A BIG
PROPONENT OF THIS – úCATEGORY OF CUSTOMER SERVICE. MANY OF THE CUSTOMERS WE PREBRIEFED ON
WHAT WE’RE DOING CAME ABOUT BECAUSE OF THE WORK ADOBE HAS DONE
AND S&P HAS DONE. SO WHY DON’T YOU
TALK ABOUT HOW YOU SEE THE EMERGENCE OF THIS NEW CATEGORY>>I’M HAPPY TO, SATYA. AND THANK YOU
FOR HAVING BILL AND ME AT YOUR CONFERENCE. IT’S AMAZING TO
BE IN FRONT OF SO MANY GOOD CUSTOMERS. TWO YEARS AGO
WE WERE BOTH ON STAGE TALK BEING
ABOUT HOW WE WORE GOING TO BE STANDARDIZING
ALL THE CLOUD ON AZURE. THE FACT WE’VE
HAD HUNDREDS OF CUSTOMERS ADOPT WHAT BILL PROVIDES WITH
HANAN AND WHAT WE’RE DOING WITH
AZURE AND WHAT WE’RE DOING WITH
THE EXPERIENCE CLOUD IS VALIDATION
FOR THE NEED FOR ALL OF THESE CUSTOMERS TO COMPLETELY REIMAGINE THE CUSTOMER EXPERIENCE. OUR BELIEF IS
THAT EVERY SINGLE ENTERPRISE HAS TO METE THE MANDATES OF
THEIR CONSUMERS WHICH REQUIRE
ALL INTERACTIONS TO BE DIGITAL. THEY REQUIRE THEM TO BE PERSONALIZED. THEY REQUIRE
THEM TO BE RELEVANT AND THIS IS WHERE
I THINK THE THREE OF US CAN
DO SOME MAGIC WITH RESPECT TO
UNLOCKING ALL OF THE DATA THAT
WAS PREVIOUSLY IN SILOS. SO WE THINK THAT
THE TIME IS RIGHT BECAUSE ALL
CONSUMERS ARE BUYING PRODUCTS. THEY’RE NOT
BUYING EXPERIENCES. AND IF YOU CAN
DELIVER A NEW CATEGORY, WHICH
WE RECALLING THE CUSTOMER EXPERIENCE
MANAGEMENT CATEGORY, AND
BRING TOGETHER THE ABILITY FOR PEOPLE
TO TAKE THIS DATA, CONTENT
AND AI THAT YOU ALLUDED TO AND
DELIVER THAT COMPELLING, PERSONALIZED RELEVANT EXPERIENCE
ACROSS ALL CHANNELS, THEN
THEY’RE MEETING THE NEEDS OF THE
CUSTOMERS AND I THINK TO YOUR POINT,
WHETHER IT’S UNILEVER WHEN WE BRIEF THEM AND THEY SAID
THEY HAVE BILLIONS OF CONSUMERS USING THEIR PRODUCTS EVERY DAY AND THEY STILL DON’T —
YOU KNOW, HAVE THAT RELEVANT EXPERIENCE
WITH THEM OR WHETHER IT’S WALMART AND WHAT WALMART IS
DOING WITH THE FUTURE OF RETAIL
AND COCA-COLA WHO IS TRYING TO COMPLETELY REVOLUTIONIZE THE BEVERAGE INDUSTRY, I THINK
IT’S WHEN WE HEAR FROM CUSTOMERS
JOINTLY AND WE BRING TOGETHER
TECHNOLOGY, WE CAN ARCHITECT THIS. I’M THRILLED TO BE HERE. I THINK THE OPEN
DATA INITIATIVE REALLY PUTS THE
POWER OF YOUR DATA IN YOUR
HANDS AND I THINK WE CAN TOGETHER
REIMAGINE THE CUSTOMER EXPERIENCE
MANAGEMENT – úCATEGORY >>THANK YOU FOR THAT. IT’S SUCH AN EXCITING OPPORTUNITY AND WE CAN GET STARTED. THABZ THE REALITY OF IT. IF YOU THINK ABOUT IT, THE ARCHITECTURE
HERE IS ACTUALLY PRETTY STRAIGHTFORWARD,
WHICH IS YOU HAVE THESE VERY SOPHISTICATED,
RICH APPLICATION SUITES FROM SAP,
FROM ADOBE, FROM MICROSOFT. AND THE
COMMITMENT YOU ARE HEARING FROM THE
THREE OF US IS THAT WE ARE GOING
TO UNLOCK THE DATA ACROSS ALL
OF THESE SUITES SO THAT THEY
CAN BE ENRICHED USING THIS VERY
RICH CLOUD DATA AND AI LAYER IN AZURE SO THAT YOU CAN, IN FACT,
TAKE DATA THAT IS THERE TODAY IN ANY APPLICATION AND
THINK OF IT WAS A RENEWABLE RESOURCE. RIGHT? SO TO ME THAT’S THE BREAK THROUGH OF WHAT
WE’RE SORT OF – úANNOUNCING HERE,
WHICH IS THERE IS NO DATA SILOS. THINK OF ALL DATA AS A CONTINUOUS
RENEWABLE RESOURCE. AND BY THE WAY,
THIS IS NOT JUST ABOUT US. WE WANT THIS TO BE AN OPEN FRAMEWORK. WE WANT TO INVITE ANYONE. AND CUSTOMERS AND
OTHERS IN THE – úTECH INDUSTRY TO
JOIN THE OPEN DATA INITIATIVE
SO THAT WE CAN DELIVER THE
BENEFITS OF THIS TO OUR CUSTOMERS SO
THAT THEY’RE IN CONTROL OF THEIR
CUSTOMER DATA AND CAN REALLY DRIVE THAT
NEXT-GENERATION OF THE CUSTOMER EXPERIENCE ECONOMY. THANK YOU SO VERY
MUCH BILL AND SHANTANU FOR BEING HERE. >>THANK YOU, THE VERY BEST . [ APPLAUSE ] >>WE ARE VERY, VERY
EXCITED ABOUT THE POTENTIAL HERE OF WHAT
TRULY PUTTING CUSTOMERS IN CONTROL OF THEIR OWN
CUSTOMER DATA COULD MEAN FOR OUR ENTIRE INDUSTRY AND
FOR OUR ENTIRE ECONOMY. NOW, I WANT TO
TALK ABOUT ONE MOARP AREA WHICH
I THINK IS VERY CRITICAL WHEN
IT COMES TO TECH INTENSITY. THAT IS SECURITY AND ! ! ! ! AND TRUST. BECAUSE ONE THING THAT IS UNIFORM AND CORE
TO ALL DIGITAL TRANSFORMATION
JOURNEYS IS HOW TO ENSURE MORE TRUSTER AND ! ! ! ! — MORE TRUST AND MORE
SECURITY IN DIGITAL TECHNOLOGY
BECAUSE OTHERWISE WE CAN HAVE TREMENDOUS AMOUNT OF FRICTION
IN HOW WE TRANSFORM USING TECHNOLOGY . TO THAT END,
OUR STRATEGY IS PRETTY STRAIGHTFORWARD. WE WANT TO BRING THREE KEY ATTRIBUTES, THREE
KEY PILLARS TO ENSURING TRUST AND SECURITY. FIRST, AN
OPERATIONAL SECURITY POSTURE THAT WE
HAVE ON BEHALF OF ALL OF YOUR
DIGITAL ESTATES. I MEAN, WE ON AN
EVERYDAY BASIS, SEE SIX 1/2 TRILLION SECURITY SIGNALS. JUST TO SORT OF
EMPHASIZE THAT POINT AGAIN. THIS IS 6 1/2 TRILLION SECURITY SIGNALS THAT HAVE
BEEN PROCESSED BY US EVERY DAY. SO THAT’S THE
OPERATIONAL SECURITY POSTURE
THAT IS USED TO ENSURE THAT EVERY
PART OF YOUR DIGITAL ESTATE
REMAINS SECURE ON A CONTINUOUS BASIS. WE TRANSLATE ALL
OF THAT INTO PRODUCTS IN MICROSOFT 365 IN AZURE, IN DYNAMICS. WE BRING ALL OF
THESE ADVANCED THREAT PROTECTION SERVICES. WE EVEN IN FACT
EXPOSE SOMETHING CALLED THE SECURITY
SCORE WHICH WE’RE GOING TO TALK ABOUT AT THIS EVENT. ALL OF THAT ARE A SET OF PRODUCTS TO HELP
YOU WITH TRUST AND SECURITY. BUT WE DON’T STOP THERE. WE HAVE PARTNERSHIPS. PARTNERSHIPS
WITH THE REST OF THE TECH INDUSTRY TO SOMETHING CALLED THE SECURITY GRAPH BECAUSE WE KNOW
WE HAVE A HETEROGENOUS WORLD OUT THERE THAT NEEDS TO BE PROTECTED . PARTNERSHIPS
THAT GO EVEN NOT LEGISLATIVE PROCESS. IF YOU THINK ABOUT WHAT MICROSOFT DID WHICH
WAS FIRST TO MOVE THE COURTS AND
THEN WORK WITH THE LEGISLATIVE PROCESS IN THE UNITED STATES
TO BRING ABOUT THE CLOUD ACT AND
NO WHAT WE’RE TRYING TO ! ! ! TO DO TO ENSURE THAT THERE ARE
BILATERAL AGREEMENTS. THAT’S CORE TO
THE TRUST GOING FORWARD. OR WHAT THE TECH
ACCORD DOES WHICH IS TO BRING COMPANIES ACROSS THE TECH INDUSTRY TO BRING EVERYBODY. IS PARTNERSHIPS BROADLY, OPERATIONAL
SECURITY PROS TOUR AND PRODUCTS IS
WHAT ALL COME TOGETHER TO HELP
BUILD TRUST AND SECURITY . I THINK TO REALLY
BRING THIS OUT, I WANT TO JUST TALK ABOUT A FEW BOTH PRODUCT
AND CUSTOMER STORIES. IN FACT, LET’S
START WITH THE RECENT ANNOUNCEMENT
OF ACCOUNT GUARD. IT’S A PRODUCT THAT
IN FACT IS IN EARLY STAGES OF DEPLOYMENT BY POLITICIANS STANDING
FOR ELECTION ON THE FEDERAL LEVEL AND THE STATE
LEVEL AS WELL AS ORGANIZATIONS THAT ARE AFFILIATED WITH
POLITICAL PARTIES AS WELL AS THE POLITICAL PARTIES THEMSELVES
TO JUST ENSURE THAT THEIR EMAIL ACCOUNTS
ARE SECURE. BECAUSE WE KNOW
THOSE ARE SOME OF THOSE MOST
VALUABLE SOURCES OF INFORMATION
THAT ARE BEING COMPROMISED. BUT THE INTERESTING
THING IS THE STORY BEHIND THIS PRODUCT . IT STARTED BY
US TRACKING THIS HACKER GROUP
CALLED STRONTIUM. AND REALIZING
THAT THEY WERE ATTACKING IN FACT
OUR FEW OF THE SENATORS AS WELL
AS A COUPLE OF ORGANIZATIONS
AFFILIATED WITH OUR POLITICAL PARTIES, THE INTERNATIONAL REPUBLICAN INSTITUTE AND
THE HUDSON INSTITUTE. AND ESSENTIALLY THEY HAD CAPTURED A FEW DOMAINS . AND USED THOSE
DOMAINS TO PHISH . SO WE FIGURED THIS OUT. THIS IS OUR CYBERSECURITY OPERATIONS FIGURED THIS OUT. NOW THE
INTERESTING THING IS: YOU JUST DON’T STOP THERE. YOU HAVE TO
THEN SAY HOW DO I CAPTURE THOSE DOMAINS BACK? SO WE WORKED WITH
THE LEGAL SYSTEM TO CREATE EVEN THIS SPECIAL MASTER
SO THAT WE CAN HAVE A FAST TURN AROUND. SO AS SOON AS YOU DETECT SOMETHING THAT
IS BEING MISUSED LIKE A DOMAIN, YOU
NEED TO BE ABLE TO THEN CAPTURE THE DOMAIN AND SO THAT YOU
CAN SINKHOLE THE TRAFFIC TO THE
DOMAIN SO YOU DON’T HAVE PHISHING CONTINUE. THAT’S THE KEY
TO THE PRODUCT. THE PRODUCT ITSELF IS THE COMBINATION OF
THIS OPERATIONAL SECURITY POSTURE THAT CONTINUOUSLY
DETECTING ISSUES. IT ALSO INCLUDES THESE PARTNERSHIPS
WITH WHETHER IT’S LAW ENFORCEMENT
OR THE — AND OTHER ORGANIZATIONS TO ENSURE THAT YOU CAN EXECUTE ON THE INSIGHT AND
THEN PROTECT THE USER . NOW LET’S TAKE
ANOTHER EXAMPLE. SMALL BUSINESSES. SMALL ! ! ! ! ! SMALL BUSINESSES
WE KNOW ARE THE MOST VULNERABLE
BECAUSE THEY DON’T HAVE SEC OPS
INSIDE THEIR ORGANIZATIONS. AND YOU COULD
SAY WHEN YOU’RE SEEING SOMETHING LIKE 6 1/2 TRILLION EVENTS
OR SIGNALS AND YOU HAVE ALL THIS
STUFF THAT YOU CAN PROCESS, YOU PROBABLY CAN DETECT BIG EVENTS. BUT CAN YOU DETECT
VERY TARGETED ATTACKS ? NOW, ONE OF THE
THINGS THAT’S EMERGING IS THESE
VERY FOCUSED, VERY TARGETED ATTACKS. RECENTLY WE
BLOGGED ABOUT THIS, WHICH IS 58 —
THINK ABOUT THIS. 58 SMALL BUSINESSES IN JOHNSON CITY, TENNESSEE, POPULATION 60,000. 60,000 WERE ATTACKED USING A
PAY LOAD CALLED URSNIF WHICH WE’VE –
ú BEEN TRACKING FOR A LONG TIME. IT’S ESSENTIALLY BASICALLY MALWARE WHICH WAS
COMING FROM AS AN EMAIL FROM
SOME TRUSTED LOCAL BUSINESS TO YOU
AS ONE OF THE SMALL BUSINESSES
IN THIS CITY IN TENNESSEE. AND TRYING TO
STEAL INFORMATION. ESPECIALLY
BANKING INFORMATION . SO WE WERE ABLE
TO FIGURE THIS OUT. NOW, YOU CAN SAY
HOW DID THAT HAPPEN? IT TURNS OUT THE MACHINE LEARNING SYSTEM
WE HAVE THAT BACKS WINDOWS DEFENDER AND ADVANCED THREAT
PROTECTION, IS USING THE LATEST
SOPHISTICATED MODELS BUT THE
MODELS HAVE TO RUN WITH REAL
SPEED BECAUSE IF YOU THINK ABOUT IT, THE WAY ANTI-VIRUS
DEFENDERS WORK IS THEY TAKE A KERNEL
LOCK AND THEY NEED A RESPONSE
FROM THE CLOUD, WHICH IS FAST . SUBMILLISECOND
SO THEY CAN THEN ENSURE THAT THERE’S
NO PERFORMANCE DEGRADATION. SO THAT MEANS YOU
NEED INFERENCE ALGORITHMS WHICH, ONE, ARE SOPHISTICATED TO DETECT SOMETHING LIKE
THIS, WHICH IS SO TARGETED, SO
SMALL, AND YET FAST. AND THAT’S WHERE
SOME OF THE ADVANCES IN THE CORE AI INFRASTRUCTURE
WHETHER IT’S OUR USER SVGA OR ALGORITHMIC
PROCESS IS ALL FLOWING THROUGH TO HELP PROTECT A SMALL BUSINESS IN JOHNSON CITY, TENNESSEE. NOW, ANOTHER AREA
THAT’S REALLY CHANGING IS IOT . THERE ARE 9 BILLION MICROCONTROLLERS THAT SHIP. WE TALK ABOUT PCS
AND PHONES AND SPEAKERS. BUT JUST TO.IT IN
PERSPECTIVE — – úPUT IT IN PERSPECTIVE,
THERE ARE 9 BILLION OTHER COMPUTERS, ESSENTIALLY. SO THESE ARE IN
YOUR MICROWAVE OVENS. THEY’RE IN FACTORY FLOORS. THEY’RE IN
THE HVAC SYSTEMS. THEY’RE EVERYWHERE
WHETHER AT HOME OR WORK YOU HAVE IOT DEVICES, THESE ARE
COMPUTE SNOANS SO YOU KNOW THE NEXT ATTACK VECTOR IS
NOT GOING TO BE IN WHAT YOU
CONSIDER TO BE YOUR CLASSIC COMPUTER,
IT’S GOING TO BE IN ONE OF THIEVES IOT DEVICES. SO WE CAME UP
WITH AZURE SPHERE TO ENSURE THAT THERE
IS END TO END SECURITY. STARTING WITH, IN FACT, THE SILICON ARCHITECTURE
THAT HAS THE HARDWARE
ROOT OF TRUST, A SECURE OPERATING
SYSTEM THAT RUNS ON THE MCU
WITH A CLOUD SERVICE THAT ENSURES
END-TO-END SECURITY. NOW AZURE SPHERE
IS READY FOR ADOPTION BY ANYONE BUILDING DEVICES ANYBODY EMBEDDING MICROCONTROLLERS
IN THEIR IN DEVICES AND E.ON WHICH A
EUROPEAN UTILITY WITH 30 MILLION+ CUSTOMERS HAS
BUILT A CONTROL SYSTEM USING AZURE SPHERE SO
YOU CAN ENSURE END-TO-END SECURITY. IN FACT, E.ON
FOR EXAMPLE HAS NOT JUST THE ENERGY
SUPPLY BUT THEY ALSO HAVE A SOLAR GRID. SO YOU CAN IMAGINE
HOW TO ENSURE END TO END
PROTECTION YOU NEED TO MAKE IT SUCH
THAT THERE IS NO HACKING AND
INTERCEPT OF THE GRID BY ANY ATTACKER . SO THAT’S THE
TYPE OF SECURITY ADVANCES THAT WE ARE SEEING. TO CLOSE IT OUT,
I WANT TO TALK ABOUT A LARGE MULTINATIONAL COMPANY, COCA-COLA. NOW, COCA-COLA
IS GOING THROUGH A BIG TRANSFORMATION JOURNEY. BARRY SIMPSON,
THEIR CIO TALKS VERY ELOQUENTLY ABOUT WHAT THEY’RE DOING TO
TRANSFORM EVERY ASPECT OF COCA-COLA. THEIR RELATIONSHIP
WITH THEIR BOTTLERS, HOW THEY
USE TECHNOLOGY TO TRANSFORM, FROM FACT, THE OPERATIONS
END TO END IS A FASCINATING STORY. WURCHLD OF ! ! ! ! ! ! ! ! ! ! ! . ONE OF THE THINGS
BARRY IN FACT PUSHED US AT MICROSOFT IS ON RECOGNIZING THE
COMPLEXITY, THE HETEROGENEITY OF SECURITY FOOTPRINT. AND HE CALLS IT
LIKE INSTEAD OF GIVING THEM A SWISS
ARMY KNIFE OF TOOLS, THEY WANTED US
TO ORCHESTRATE A SECURITY ECOSYSTEM THAT WORKED FOR THEM. STARTING WITH IDENTITY. BECAUSE ONE OF THE BIGGEST CHALLENGES IS
YOU WANT TO MAKE SURE THAT THE
USERS DON’T HAVE FRICTION BUT
HAVE MORE SECURITY. SO THIS MULTI-FACTOR AUTHENTICATION ON NO PASSWORD-LESS
FUTURE HAS TO BE DONE IN A WAY
THAT USER ADOPTION IS AT THE CENTER OF IT. AND THAT’S WHY
THE AUTHENTICATOR APP AND THE WAY
WE DO TWO-FACTOR AUTHENTICATION
IN MICROSOFT 365 THAT’S BEING
DEPLOYED BROADLY IN COCA-COLA IS
HELPING BARRYEN ENSURE THAT USERS
ARE USING THE SECURITY MEASURES
THAT IT WANTS THEM TO USE IN
THE FIRST PLACE. AND THEN THE
CONTROL PLANE STARTING WITH
IDENTITY AND THEN GOING ALL THE
WAY TO THE ATP CONTROL PLANE
OR THE ADVANCED THREAT PROTECTION
FROM AZURE TO MICROSOFT 365 IS SOMETHING THAT HELPS BARRY NOT
JUST MANAGE THE COKE ESTATE BUT
ALSO THEIR BOTTLERS AND ALL THE VARIOUS COMPLEX ARCMENTS
THAT THEY HAVE — ARRANGEMENTS THAT THEY HAVE. THAT LEVEL OF SECURITY ORCHESTRATION
THAT INCLUDES OPERATIONAL SECURITY,
INCLUDES THE PRODUCTS AS WELL AS PARTNERSHIPS,
IS WHAT IT ALL COMES DOWN TO . NOW, TECH INTENSITY
IS NOT JUST ABOUT CUSTOMER ENGAGEMENT
AND DIGITAL TRANSFORMATION OR ENSURING SECURITY AND TRUST. I WOULD SAY THAT
THE WORK WE ALL COLLECTIVELY DO
TO ADVANCE THE STATE-OF-THE-ART
OF DIGITAL – úTECHNOLOGY RESHAPE OUR OWN COMPANIES, RESHAPE OUR OWN INDUSTRIES,
GIVE US EVEN ONE ADDITIONAL
OPPORTUNITY, WHICH PERHAPS AFT THE END IS MORE IMPORTANT. IT’S AN OPPORTUNITY
TO ENSURE THAT THE SURPLUS THAT GETS CREATED BY DIGITAL
TECHNOLOGY IS EQUITABLY DISTRIBUTED
THROUGHOUT OUR ECONOMY
THROUGHOUT OUR SOCIETY. BECAUSE THAT’S WHAT WE NEED. JUST ANYONE
INDUSTRY, ANY FEW COMPANIES, ANY
FEW COUNTRIES GETTING AHEAD
IS NOT JUST GOING TO BE THE SOLUTION. WHAT WE DO NEED IS A REAL CONCERTED EFFORT
TO ENSURE THAT THIS NEXT BIG REVOLUTION
DRIVEN BY TECHNOLOGY, CREATES MORE EQUITY FOR MORE
PEOPLE ACROSS THE GLOBE. AND TO THAT END, MICROSOFT REALLY CAME UP WITH THE INITIATIVES
AROUND AI FOR GOOD. BECAUSE AI CLEARLY
IS ONE OF THE DEFINING TECHNOLOGY
OF OUR TIMES AND WE WANTED
TO MAKE SURE THAT BE WERE TACKLING
SOME OF OUR SOCIETAL CHALLENGES. WE FIRST STARTED
WITH AI NOR AI FOR EARTH SO WE
CAN GO AFTER THE CHALLENGE OF THE ENVIRONMENT. THIS IS WHERE WE
WERE FUNDING NON-PROFIT FUNCTIONS
RESEARCH INSTITUTIONS, AS WELL AS OTHER CIVIC ORGANIZATION
THAT’S WERE TACKLING THE
CHALLENGES AROUND THE ENVIRONMENT. WE THEN EXTENDED
IT AT OUR BUILD CONFERENCE FOR AI FOR ACCESSIBILITY
WHERE WE HAVE A BILLION PLUS PEOPLE WITH DISABILITIES ALL
OVER THE WORLD WHO CAN BENEFIT
FROM ADVANCES IN DIGITAL TECHNOLOGY. AND TODAY WE ARE
VERY PLEASED TO ANNOUNCE AI FOR
HUMANITARIAN AI FOR HUMANITARIAN ACTION. PLEASE ROLL THE VIDEO . -ú ! ! ! ! ú [ APPLAUSE ] >>WHETHER IT IS DISASTER RESPONSE, THE NEEDS FOR CHILDREN,
REFUGEES, DISPLACED POEM, OR HUMAN
RIGHTS, WE CAN’T WAIT TO SEE WHAT
TECH INTENSITY YOU CAN BRING
TO SOLVE THESE -úCHALLENGES. THANK YOU ALL
VERY, VERY MUCH FOR BEING HERE. HAVE A FANTASTIC
REST OF THE CONFERENCE. THANK YOU. [APPLAUSE] APPLAUSE ]

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